Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 20,2020

Melbourne, Jun 20: If 15 teams can be allowed to enter Australia for the T20 World Cup then fans will not be stopped from watching live action from the stadiums, Cricket Australia's interim CEO Nick Hockley said on Saturday.

Hockley replaced under-fire Kevin Roberts, who recently got the boot from Cricket Australia, which is grappling with financial woes.

Different possibilities are being worked out for the T20 World to go ahead as scheduled later this year and one of them is to host the tournament before empty stands in the wake of COVID-19 pandemic.

However, Hockley said crowds will be allowed, though, hosting 15 teams with players, officials and support staff is "complex" as of now, hinting that probably the ICC flagship event could be pushed back.

"The reality is, and we've got much more understanding about this in recent weeks, is crowds are most likely to come back before international travel. Our biggest challenge is getting 15 teams into the country," Hockley told cricket.com.au when asked if he would like to see the World Cup proceed without fans.

"If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise."

When specifically asked whether crowds would be permitted by the time borders have opened to the point that 15 teams will be allowed to travel to Australia, Hockley replied in an affirmative.

"That's the current thinking, yes."

Hockley said it came as a shock when he was asked by Cricket Australia to replace Roberts.

"I've had very mixed emotions. I was very shocked to be asked. I didn't see it coming at all, so I probably haven't had time yet to process it. I feel very sad for Kev (Roberts). On the other hand, I feel this is a massive privilege to be asked, it's a massive responsibility and a massive opportunity even if it's only for the next few months," he said.

Hockey did not commit when asked if he would like to assume the role full time, but he did say that he would quit as CEO of the T20 World Cup Organising Committee.

"My approach throughout my entire career has been to focus on doing the best job I can with what I've been tasked with, and the future will look after itself. And I'll continue the same approach.

"That's (T20 World Cup) been a real priority over the last 48 hours. We're reasonably well progressed and we will be appointing an interim because you just can't do both," he said.

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Agencies
March 10,2020

Mumbai, Mar 10: The addition of two new members, including the chairman, in the national selection committee, has not changed the panel's stance on M S Dhoni, who will "have to perform" in the upcoming IPL to be considered for T20 World Cup selection, a top BCCI official told PTI.

The Sunil Joshi-led selection panel met for the first time in Ahmedabad on Sunday to pick a rather "straightforward" squad for the three ODIs against South Africa beginning in Dharamsala on March 12.

Fit-again Hardik Pandya, Bhuvneshwar Kumar and Shikhar Dhawan made their way back into the side.

Joshi's predecessor MSK Prasad had made it clear that the team has moved on from Dhoni and he has to first play to be considered for selection.

Dhoni, who has not played since the World Cup semi-final loss to New Zealand in July, will be making his highly-awaited comeback in the IPL beginning March 29.

"It was a pretty straightforward selection meeting and since Dhoni was obviously not in the reckoning this time (for South Africa series), there was no formal talk about his future," a BCCI source told PTI.

"He will be back in the reckoning only if he has a good IPL. And why only him, there are so many senior and young players who will play in the IPL. If they do well, they are ought to be considered too. So, you could see some surprise inclusions," he said.

The T20 World Cup will be played in Australia in October-November and the games India play after the IPL leading up to the mega event will also be a factor in the final squad selection.

"But the performance in the IPL could be the clincher," the source added.

Head coach Ravi Shastri too has hinted that Dhoni could be back after a good IPL but his future remains a subject of intense speculation as he has not played a game in more than seven months.

With his heir apparent Rishabh Pant not setting the world on fire and K L Rahul being groomed into a full-time wicketkeeper-batsman, Dhoni's comeback cannot be ruled out.

His countless fans will finally get to see him in action when he leads Chennai Super Kings against defending champions Mumbai Indians in the IPL opener at Wankhede Stadium on March 29.

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News Network
March 28,2020

Milan, Mar 28: Juventus star Paulo Dybala revealed how he "struggled to breathe" after contracting coronavirus which has killed over 9,000 people in Italy.

The Argentine international announced last Saturday he was one of three Juventus players to catch the virus along with Daniele Rugani and Blaise Matuidi, who both had no symptoms.

"I feel better now after some strong symptoms," the 26-year-old Dybala told JTV channel.

"A couple of days ago I was not well, I felt heavy and after five minutes of movement I had to stop because I was struggling to breathe.

"Now I can move and walk to start trying to train, because when I tried in the past few days I started to shake too much.

"I gasped for air and as a result I couldn't do anything, after five minutes I was already very tired, I felt the body heavy and my muscles hurt.

"Now I'm fine. My fiancee Oriana (Sabatini) has also overcome the symptoms."

Dybala has scored 13 goals in all competitions this season, including in league leader's Juventus's last game against Inter Milan before Serie A and all sport in Italy was suspended.

"The goal against Inter was the greatest emotion, (Aaron) Ramsey provided the perfect assist - it's a pity that there was no public," added Dybala.

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