BCCI predicted to be richer by Rs 20,000 crore from IPL media rights

Agencies
September 3, 2017

Mumbai, Sept 3: The Board of Control for Cricket in India (BCCI) Chief Executive Officer (CEO) Rahul Johri says the revenue generation from the upcoming Indian Premier League (IPL) media rights auction could be “historic”, considering the huge interest shown by various stakeholders.

“Monday’s auction could produce historic numbers. While I am not in a position to predict numbers, our primary focus is to deliver a transparent and robust bidding process for each and every stakeholder,” Johri said ahead of the auction.

“We are extremely grateful to the Honourable Supreme Court and the Committee of Administrators (COA) for having faith in our existing system,” he added.

The bidding for various media rights auction of the cash-rich league for a five-year period from 2018-2022 will take place in Mumbai on Monday.

The rights have been segregated in two categories -- broadcast and digital (internet and mobile) rights.

The rights on offer are Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub-continent digital rights.

There is also rest of the world media rights on offer which includes key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand.

There are predictions that BCCI could be richer by more than Rs 20,000 crore through their earnings from the rights.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years was awarded to Novi Digital in 2015 for 302.2 crore.

“The IPL is one of the biggest cricketing property globally. That the best companies in the global market have shown interest is a testimony to the value that it brings in for the investors,” said Johri.

The digital rights market for Indian sub-continent could see a three-way battle between Reliance Jio Digital Services, and Airtel.

Johri agreed that digital rights could throw up interesting numbers.

“You have to understand digital market is growing very rapidly. The increase in bandwidth and connectivity for all the major digital players have also helped. The IPL is a catalyst for the growth of their business,” said the CEO of India’s richest sporting body.

There could be a possibility that some of the major players may get into a consortium (association of companies) to place bid for the global rights.

Asked if any major Indian company with interest in broadcast gets into a tie-up with an international player vying for digital rights for the rest of the world, Johri said that the possibility cannot be ruled out.

“Any combination as far as consortium is concerned is possible. We have to provide the best service to the stakeholders. A particular company may have a strong presence in one of the markets but may like to have an association with a company that has strong foothold in another market. If they come together and become the highest bidder, they are welcome,” Johri said.

Johri also explained the reason why the period of rights has been reduced from 10 years to five years.

“A period of 10 years was too long a period from a buyer’s perspective as well as seller’s perspective. In an ever changing world, a decade is a very long period which restricts the property (IPL) from growing.

“Now we have digital rights for five years. Currently, digital feed (live streaming) is a delayed but we don’t know how scenario will change after five years,” he stated.

The notable companies that have picked up tender document are Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, beIN, Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services, BT PLC, Twitter, Facebook Inc, BamTech, YuppTV, Discovery, Oath (Yahoo), Airtel, DAZN Perform Group.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
March 7,2020

Melbourne, Mar 7: He will be supporting Australia for sure but former pacer Brett Lee feels an Indian victory in Sunday's T20 Word Cup final could be a "start of a major breakthrough" for the women's game in the cricket-mad country.

India and Australia will lock horns in what is expected to be a blockbuster title clash at the Melbourne Cricket Ground.

"As an Australian, I'd love nothing more than for (Meg) Lanning's team to do the job. But if India were to win the World Cup for the first time, victory would do so much for women's cricket in a country that already adores the sport," Lee wrote in an ICC column.

"This could be the start of a major breakthrough, particularly with the amount of talent that is coming through."

The former speedster said Australia will have to look for ways to counter the in-form 16-year-old Shafali Verma.

"In Shafali Verma, India boast one of the most talented players in the world and you feel that for Australia to win the game, dismissing her will likely be their first job.

"I've been so impressed with the opener - it's staggering to believe she's only 16 with the confidence she has in her own ability and the way she strikes the ball so cleanly.

"She's such good fun to watch and I'm not sure the women's game has seen anyone like her for such a long time."

Shafali has been the star of the tournament, having amassed 161 runs at a strike rate of 161, consistently providing India solid starts, and that was not lost on Lee.

"To be the world's best T20 batter already shows just how far she has progressed in such a short space of time and the experience in this tournament will hold her in good stead for years to come.

"Even with the way she's played in Australia and her fearless brand of cricket, you still get the feeling she has more to come as well."

He reckoned Shafali may have another big score awaiting her.

"She's got a big score in her locker and there's probably no better place to do that than the MCG. Shafali is already a record breaker but if she can steer her side to their first Women's T20 World Cup title at just 16, then the sky really is the limit for her career."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 24,2020

New Delhi, Apr 24: India's World Cup-winning former opener Gautam Gambhir performed the last rites of his deceased domestic help after her mortal remains could not be sent to her home in Odisha due to the coronavirus-forced national lockdown.

Gambhir, also a BJP Lok Sabha MP, posted a tribute on his Twitter page for his employee Saraswati Patra, who was working at his residence for the past six years.

"Taking care of my little one can never be domestic help. She was family. Performing her last rites was my duty," he tweeted.

"Always believed in dignity irrespective of caste, creed, religion or social status. Only way to create a better society. That's my idea of India! Om Shanti," said the 38-year-old Gambhir, who played 58 Tests for India between 2004 and 2016.

Media reports in Odisha said the 49-year-old Patra hailed from a village in Jajpur district.

She was admitted to Sir Ganga Ram Hospital a few days ago and was battling diabetes and high blood pressure for a long period. She breathed her last while undergoing treatment on April 21.

Union Minister of Petroleum and Steel Dharmendra Pradhan appreciated Gambhir.

"Taking care of Saraswati throughout the course of her illness, he also ensured her dignity in death by performing her last rites himself since her mortal remains could not be sent to her family back home in Odisha," Pradhan, who also belongs to Odisha, tweeted.

"His act of compassion will enliven the faith in humanity for millions of poor, who are working far from their home for livelihood and will garner respect from all folds of the society."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 19,2020

New Delhi, Feb 19: An Indian wrestler whose family story was immortalised by Bollywood is hoping to create a blockbuster of her own by becoming her country's first world champion in the high-octane sport of mixed martial arts.

Ritu Phogat, who initially followed her father and two elder sisters into wrestling, is now charting a new path after making an explosive MMA debut in November.

Phogat's father Mahavir, and her sisters Geeta and Babita were the subject of 2016 movie "Dangal", telling the story of the wrestling coach who raised his daughters to become Commonwealth champions.

But Ritu, 25, is forging a different career. After winning her first MMA fight in less than three minutes, she will face China's Wu Chiao Chen at this month's ONE Championship fight night in Singapore, which will be held behind closed doors because of the coronavirus.

The youngest Phogat daughter is trading an attempt at an Olympic medal to tackle MMA, but she said she was attracted by the lure of making history in her new sport.

"I got a chance to train with the best in Singapore and there was no looking back," she told AFP during a promotional event in New Delhi.

"There was the 2020 Olympic Games but I thought that I would do well in mixed martial arts. I have come with an aim of becoming the first girl from India to become a world champion in mixed martial art."

The nimble but strongly built Phogat said wrestlers were a good fit for the fast-growing contact sport, which is yet to take off in India.

"Top seven champions in mixed martial arts are wrestlers, so I believe that wrestlers have an edge in this sport with their ability to take down the opponent," she said.

"It is all a matter of skill. You just have to practise hard. I think MMA is not much different from wrestling in terms of preparation.

"One has to take risks to do something new and as an athlete I am ready to embrace every challenge."

She added: "Without the support of my father and sisters I would not have been where I am. My father always taught me to be far-sighted, hard-working and with strong resolve. Three traits will take you a long way."

Phogat won 48kg gold at the 2016 Commonwealth Wrestling Championship and followed it up with a silver in the under-23 world championships the next year.

"She used to watch a lot MMA and one day told me that I will win a gold in this game. So we all backed her and the result is there for everyone to see," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.