Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
He died of a powder, which was scheduled to end his rowdy there anything special that he did,
Finally RSS got the sponsors for their trousers.
Chaddi to Pants journey
Whoo!!! chaddis have become Panties now!!!
He is a victim...it could be a dirty political game. BJP-RSS finds a good guy in their own association & plots a plan against muslims by killing them. This is well known. But Allah is the best planner. None in the universe surpass him. Allahu Akbar
Dear Chinnan , we condemn innocent's killings ....but these (RSS) are traitors who plot to kill INDIAN Citizens.....and hoisting Pakistani flag in Sindhagi
Muslims never betrayed INDIA .....these are you who traited our country
Quran Says 5:32 Whoever kills a person (unjustly)it is as though he has killed all Mankind. And whoever saves a life it is as though he had saved all Mankind.
Dont judge islam by seeing people rather Islam is totally opposite to what you see.
@ Naresh kotian. Your barking statement neither bring any solution to calm the situation nor influence the people of any faith, unless they are sick minded. I have been reading your sick comments every time, and I'm sorry to say that you are a uncivilized
Some of the morons like Kotians in this forum are suffering from inferior complex
They are jealous about Muslims. And I still wonder why Indian Muslims are associated with the neighbour country when there is no connection .
Why can't u associate us with countries like Saudi Arabia UAE etc
This reflects their cheap mentality and intolerance, which is taught in their chaddi Shaka's
And why surgical within...,if Allah wills a tsunami like natural disaster can wipe out entire humanity without differntiating Hindus mulsim Christians
So stop this hatred towards other communities
And look at the deceased. In which angle he looks like a RSS worker...bcos he looks like a goon.This murder could be for Girl, real estate or drug
Why drag muslims to it , Think why he is killed , muslims do not celebrate death of any person.. If deceased is having criminal back ground , it is a lesson to other criminals , same may face same end...
bros.... why roam with hate minds... spread happiness , accept reality...
Naina, Vijaya,
Please do not come to your own conclusion....let the law take its course of action.....don't count the chicken before hatch....
Its very bad!
RIP ....there is no safety for Hindus in rashtra drohi community controlled congress ..they hacked Prashanth ,charan kuttappa and Raju ....now rudresh....jai Sri ram ....jihadis will certainly have to face repercussions ...they were upset with surgical strikes on their co brothers in pak ...now its high time surgical strikes needed within ....jai sangh parivar ....
@laila; Stop dragging, muslims into ur dirty hindusht politics
Vote bank politics at its best. An RSS worker killed nothing happens! When a Muslim or a Christian is killed (not a good thing either) it is award wapasi time. Sick Congress and Leftists!
No one deserves to be killed in a civilised society.
These type of murders and lynchings etc always happen, just before any elections. These are happening right from Nehru's period. He murdered Shyama Prasad Mukherjee, Rafiq Ahmed Kidwai etc. few more BJP and RSS workers will be murdered by Congress
RSS ? what does it stand for? Rahul-Sonia Slave ?
If a RSS worker is killed it is not a considerable offence because they are fundamentalists. If the same thing happened to others it means atrocities, anti secular, anti national, terrorist activity. When we will get up and live in the environment of reality.
@shiva, If people start killing people of one particular community for insulting girls then almost 90% of them will vanish.
I hate RSS and their Bhakts but killing any person in such a way should be condemned...... If people started killing Bhakts for insulting girls then more than 70% of Bhakts will vanish.
Hack the culprits back in a same way. hindus will not tolerate any oppression either..
If u live by sword, u die by sword
The Cong govt has no answer to give to the people over its failure to protect innocent hindus.
This should not have happened. Very sad. May Almighty Allah give courage and strength to the bereaved family members, relatives and friends to bear this irreparable loss.
Weak policing all over the country are bolstering the criminals to beat, kill, maime each other. Terrible. Strictest action needed.
Hindu murdered,all of u have no problem
But if a muslim/ Christian was murdered,u call it as fascism,terrorism,brutality,...olakkeede moody
What a ****** country
How We Hindus live here
i remember
Kalburgi
Panasare
Dabolkhar...
PARA NARI rudresh is a GOONDA. CPI(M) fools people in the name of secularism. For them secularism is being anti Hindu. They dare dont criticise Islam and its traditions but take pride in talking ill of Hindu traditions and Hinduism.
Lives of Hindus are in dangers under Siddu govt :(
It's Muslim groups who is doing to bjp
It seems rationalists are having a bad time in the sub-continent for the years. Shame really!
So sorry to hear that..
Add new comment