BJP has mastered the art of influencing voters through WhatsApp: Shashi Tharoor

Agencies
May 20, 2019

New Delhi, May 20: The Bharatiya Janata Party (BJP) mastered the art of influencing voters via social media platforms in Lok Sabha elections and WhatsApp has been their favourite medium simply because of its massive reach, Congress Party leader Shashi Tharoor has said.

In a commentary piece in Channel News Asia on Sunday, Tharoor said WhatsApp is the favoured medium because 82 per cent of India's mobile phone users have downloaded the app, and because it's targeted to specific people. 

"The ruling Bharatiya Janata Party (BJP) is the master of this technique, running an estimated half-million WhatsApp groups across the country. Its IT cell head, Amit Malviya, declared in March that, 'The upcoming elections will be fought on the mobile phone ...In a way, you could say they would be WhatsApp elections,'" wrote Tharoor.

"The BJP benefits from vast armies of people, some paid and some volunteers, whose job is to feed the voracious appetites of these WhatsApp groups," the Congress Party leader claimed.

A political party, Tharoor stressed, "can create groups defined by their interests, caste, or religious identity, or by a specific issue or cause, and bombard them with messages to reinforce their biases and convince them the party is with them".

Despite tall claims made by Facebook that it is removing 10 lakh fake accounts a day in India, a recent survey by online startup Social Media Matters and New Delhi-based Institute for Governance, Policies and Politics revealed that one in two Indians receives fake news via Facebook and WhatsApp.

Facebook and WhatsApp are the leading platforms being used to disseminate misinformation. The survey stated that 96 per cent of the sample population received fake news via WhatsApp.

According to Tharoor, "Twitter, the most 'political' of social media, has only 30 million active users in India. It is dwarfed by Facebook and WhatsApp, with over 240 million active users each".

Given parliamentary constituencies of some two million people each, Twitter is of little help in political mobilisation.

"Unlike the US, Twitter would be useless for organising a mass rally, or even convening a large public meeting. It cannot be a substitute for conventional campaigning.

"Nonetheless, political parties have been turning to social media extensively this year," Tharoor wrote.

Media reports last week claimed how political activists and digital marketers are bypassing restrictions on forwards by using counterfeit versions of the popular messaging app and other software tools costing as little as Rs 1,000.

WhatsApp said it had sent cease and desist letters to companies claiming to offer such services.

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News Network
April 10,2020

New Delhi, Apr 10: With 896 COVID-19 cases reported in the country in the last 24 hours, India's total number of coronavirus positive cases rose to 6,761 on Friday, informed the Union Ministry of Health and Family Welfare.

Out of all these cases, 6039 are active cases, 516 have been cured/discharged/ migrated, and 206 deaths have been reported so far.

The country witnessed the highest one day increase with 896 cases.

37 deaths were reported in the last 24 hours.

Maharashtra with 1364 cases is the worst affected state followed by the Union Territory of Delhi with 898 cases and Tamil Nadu with 834 cases.

The country is under a 21-day lockdown until April 14 which was imposed to curb the spread of the virus.

States like Odisha and Punjab have extended the lockdown till April 30.

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News Network
March 20,2020

New Delhi, Mar 20: The government on Thursday said one Indian who tested positive for coronavirus has died in Iran while the other citizens infected with the disease are being provided treatment and taken care of by the Iranian government.

Noting that the virus tends to be more fatal for those whose immunity levels are low, a senior MEA official said the deceased, an elderly person, belonged to the vulnerable age group and had health-related complications.

The death was not because of lack of medical attention or care, he said.

"We have evacuated 590 people from Iran where the situation is very severe. The Indians infected with coronavirus in Iran have been segregated and taken care of very well by the government there. We believe they will recover and we will bring them back," the MEA official said, adding that 201 Indians were evacuated from Iran on Wednesday.

The official said closely knit families required some persuasion and counselling during the process of segregation to prevent the spread of the contagion.

The Indian ambassador and other officials explained the consequences of infected people not being separated from their families and were successful to a large extent in segregating the positive cases from the negative ones, he said.

"Some pilgrims and students are still there and our embassy and mission are in control (of the situation)," the official said.

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News Network
February 9,2020

Feb 9: The Electronic Voting Machines (EVMs) used in Delhi Assembly polls are kept under tight security, in the 'Strong Room' located at Atal Adarsh Bengali Balika Vidyalaya in Gol Market.

Voting for Delhi Assembly elections took place on Saturday with voters turnout well short of the 2015 election mark.

Counting of the votes will be on February 11.

Earlier, Deputy Election Commissioner Sudip Jain had said the Delhi elections took place peacefully and smoothly.

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