Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
i think Rahim Uchil is also on this dias and gave a speech supporting Nalin. Rahim will be next bjp mp. Is Rahim going to change his religion to save himself from the goondas of sangh parivar.
MP apina yogyete unda? Backlash malpavunait usshaar. Kelavu koditt malpader. Anda, Dever na backlash mokleg artha apuji.
whatever ...he will continue to win everytime he stands ... papa frustration nodree ... modle note ban mirchi ittange aagide ivakke ... next benami baratte , jothege zakir naik na mele multiple raids ... totall jihadi terrorism infrastructure collapsed for time being ... hawala ,hundi ge bidda hodetha dinda kundi ge kempu menasina kaayi ittida haage agide ... alvenree faizhal bhai....faizal bhai banree ,, johny walker kalsana ... athava ice cube kalsana ... swalpa ice cube mele kootu kolree ... hahaha
What about your team of 30 members who killed young Poojary in the mid of the road ???? why don't you talk ??? what about your team who killed Harish , innocent boy who was riding bike along with him muslim friend ???
Our sisters were raped and killed in Dharmastala and elsewhere why don't you protect for that poor death?
Awu ninna kannug thojujjja.. He is communal goonda not MP.
Try to make people together not to break??
Whoever attack or killed he should get severe punishment regardless of cast and community.
What about your team of 30 members who killed young Poojary in the mid of the road ???? why don't you talk ??? what about your team who killed Harish , innocent boy who was riding bike along with him muslim friend ???
Our sisters were raped and killed in Dharmastala and elsewhere why don't you protect for that poor death?
Awu ninna kannug thojujjja.. He is communal goonda not MP.
Try to make people together not to break??
Whoever attack or killed he should get severe punishment regardless of cast and community.
Hahahah..
Ulta chor kothwal ku daante!!!!
is he MP or goonda???? shame on such MPs....... no wonder he has proved that communal violence is created by his so called jumla party.....he must be arrested n thrown to bellary jail for threatening openly,,,,,,,
Totally rss want to do unrest in Karnataka. The elected representative from Mangalore don't know the value of Indian Constitution nor he know the meaning and responsibility of MP. Such a low grade fellow with worst attitude. His duty is to maintain law and order and to take care of the citizen l/o that he is with anti nations terror group. And threatening
to do bloodshed.
Seems his days r near.
Its shame for all those who voted Mr.Kateel, the MP who does not know even how to speak and the responsibility being an MP.
where is raheem uchil? he is missing??
Its time to wake up......you already deposited your money ...now barking ......poya ninna bandawal eethene......Pak flag hoisting...Go Kalla saganike ...Manipal Rape....Henda.....Gambling ...Pan......evishtu Bajrangdal amthhu chaddigala hanebaraha....saku nataka ....samanya janarannu maralu maduvudu nillisu
Please confirm retaliation on whom please clarify Mr kateel n group.
Why the district police dept kept quite on such terror groups and with their third rate leaders.
Hope state govt will take action on nalin. Elected people's representative's duty is to maintain law and order i/o that acting against the constitution is a Desh Drohi he is a terrorist.
This is the right time to take action on such criminals if not public mud stand together and retaliate.
Jai HIND!
lol... poor patient hindus sitting and watching leaders drama...
I think , nowadays , these leaders are not getting , as much support as they required....
nimage asttu desha bakthi iddre.. namm deshada gadi kaeeeri... illa andre yetto badwaru nam deshadalli ondu hottu outa illade saeeta iddare awarannu addru kapadi.. e reeti bogali yenu prayojane illa..
what abt attack on others? who will b responsible ?
People elected you as MP not to stage protest over unnecessary issue. Go to parliament and bring our 15 lack.
I think only Mangalorean cheddis never understand cheddi deception ???????
Jai sri ram .. He is right ...
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