Calling your kids fat may make them gain weight: study

January 15, 2017

London, Jan 15: Parents, take note! Telling your children that they are overweight may make them gain weight as they grow up, new research has warned.download

The findings indicate that children whose parents identified them as being overweight perceived their own body size more negatively and were more likely to attempt to lose weight, factors that partly accounted for their weight gain.

"Although parents perception that their children are overweight has been presumed to be important to management of childhood obesity, recent studies have suggested the opposite; when a parent identifies a child as being overweight, that child is at increased risk of future weight gain," said Eric Robinson from University of Liverpool in the UK.

"We argue that the stigma attached to being an overweight child may explain why children whose parents view them as being overweight tend to have elevated weight gain during development," he said.

Drawing from the Longitudinal Study of Australian Children, Robinson and and Angelina Sutin, from Florida State University College of Medicine in the US, examined data for 2,823 Australian families.

They measured the childrens height and weight when they began the study as 4- or 5-year-olds.

At that time, the childrens parents reported whether they thought the children were best described as underweight, normal weight, overweight, or very overweight.

Later, when they were 12 or 13, the children used a series of images depicting bodies that increased in size to indicate which image most resembled their own body size.

Children also reported whether they had engaged in any behaviours in an attempt to lose weight in the previous 12 months.

Researchers took height and weight measurements again when the children were 14 or 15 years old.

The results indicated that parents perceptions were associated with childrens weight gain 10 years later: Children whose parents considered them to be overweight at age 4 or 5 tended to gain more weight by age 14 or 15.

This association could be accounted for, at least in part, by the childrens beliefs and behaviours.

Children whose parents thought they were overweight perceived their own body size more negatively and were more likely to report attempts to lose weight.

The results were the same for boys and girls, and they could not be explained by other possible factors, such as household income, presence of a medical condition and parents weight.

The link between parents perceptions and childrens later weight gain did not depend on how much the child actually weighed when they began the study.

When researchers examined data from 5,886 Irish families participating in the Growing Up in Ireland study, they saw the same pattern of results.

The research was published in the journal Psychological Science.

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Agencies
March 25,2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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Agencies
March 27,2020

New Delhi, Mar 27: The Centre has restricted sale and distribution of "hydroxychloroquine" declaring it as an essential drug to treat the COVID-19 patients and meet the requirements of emergency arising due to the pandemic.

The Ministry of Health and Family Welfare on Thursday made the announcement making it clear that the order "shall come into force on the date of its publication in the official Gazette".

In the order, the government declared that the Central government is "satisfied that the drug hydroxychloroquine is essential to meet the requirements of emergency arising due to pandemic COVID-19 and in the public interest, it is necessary and expedient to regulate and restrict the sale and distribution of the drug 'hydroxychloroquine' and preparation based thereon for preventing their misuse".

"Now, therefore, in exercise of the powers conferred by Section 26B of the Drugs and Cosmetics Act, 1940 (23 of 1940), the Central government hereby directs that sale by retail of any preparation containing the drug Hydroxychloroquine shall be in accordance with the conditions for sale of drugs specified in Schedule H1 to the Drugs and Cosmetics Rules, 1945."

The order came at a time when the novel coronavirus claimed 16 lives and infected over 600 people across India.

The announcement regarding ban of sale and distribution of the drug was made by the government earlier but it issued an official Gazette notification on Thursday signalling that hydroxychloroquine -- an anti-Malaria drug -- will work as a medicine for treating coronavirus infected patients as well.

Recently, the national task force for COVID-19 constituted by Indian Council for Medical Research (ICMR) has recommended hydroxy-chloroquine as a preventive medication.

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