Camera megapixel war in smartphones: Picture perfect or just a gimmick?

Agencies
October 22, 2019

In 2012, Nokia, which was at the top of the mobile industry, brought 808 PureView, a Symbian operating system (OS)-based smartphone with an insane 41MP camera that created quite a buzz.

Since then, Android-based smartphones started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd.

Now Chinese smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points.

In India, Realme, which initially started off as a subsidiary of Chinese handset maker OPPO, became the first to introduce a 64MP camera smartphone -- Realme XT -- few weeks ago followed by Xiaomi, which has recently unveiled its Redmi Note 8 Pro with 64MP.

Samsung has even created a 108MP sensor for upcoming smartphones.

As many as 50 per cent of smartphones sold globally will have three or more camera sensors by the end of 2021, says Counterpoint Research.

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers' mindshare.

"It should be seen as a marketing plank, which enables brands to showcase innovation for a feature which is important for smartphone consumers these days," Navkendar Singh, Research Director-Devices and Ecosystem, India & South Asia, International Data Corporation (IDC) told IANS.

These numbers indicate the availability of the sensor size at a cost that can let smartphone brands bring it in a model at affordable price points.

"In early 2020, we should expect launches with 92MP and 108MP in the market. Beyond a certain megapixel capability, a normal consumer cannot feel the difference in the photograph purely from a megapixel viewpoint," Singh noted.

According to Counterpoint Research, Xiaomi was at the second spot with a 17 per cent share in the Rs 15,001-Rs 20,000 price segment in India in Q2 2019, while Realme ranked sixth with 6 per cent share in the same period.

However, Realme inched up to the fourth position with 12 per cent market share, whereas Xiaomi slipped to the fifth spot with a share of 9 per cent in July-August.

"In Q2 2019, 14 per cent smartphones shipped with 48MP lens cameras and 70 per cent with two or more rear cameras.

"However, merely adding a bigger megapixel sensor does not determine higher picture quality," Karn Chauhan, Research Analyst at Counterpoint Research told IANS.

There are multiple factors, such as the lens, the size of the aperture, Image Signal Processor (ISP), software algorithms, AI, etc. which come into play while determining the quality of the picture.

"The tech advancements, exemplified by Samsung eISOCELL Bright GW1', the 64MP image sensor, used by the likes of Realme and Xiaomi, are essentially pushing the envelope for better, low light HDR photography and brighter, detailed photographs mimicking very closely the human eye vision," Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told media.

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News Network
February 21,2020

London, Feb 21: Scientists have discovered a new species of land snail, and have named it Craspedotropis Greta Thunberg in honour of the Swedish activist Greta Thunberg for her efforts to raise awareness about climate change.

According to the study, published in the Biodiversity Data Journal, the newly discovered species belongs to the so-called caenogastropods -- a group of land snails known to be sensitive to drought, temperature extremes, and forest degradation.

The scientists, including evolutionary ecologist Menno Schilthuizen from Naturalis Biodiversity Center in the Netherlands, said the snails were found very close to the research field station at Kuala Belalong Field Studies Centre in Brunei.

They added that the snails were discovered at the foot of a steep hill-slope, next to a river bank, foraging at night on the green leaves of understorey plants.

The effort aided by amateur scientist J.P. Lim, who found the first individual of the snail said, "Naming this snail after Greta Thunberg is our way of acknowledging that her generation will be responsible for fixing problems that they did not create."

"And it's a promise that people from all generations will join her to help," Lim said.

The researchers said they approached Thunberg who said that she would be "delighted" to have this species named after her.

The study work including, fieldwork, morphological study, and classification of identified specimen was carried out in a field centre with basic equipment and no internet access, the scientists said.

According to the study, the work was done by untrained ‘citizen scientists’ guided by experts, on a 10-day taxon expedition.

"While we are aware that this way of working has its limitations in terms of the quality of the output (for example, we were unable to perform dissections or to do extensive literature searches), the benefits include rapid species discovery and on-site processing of materials," the researchers wrote in the study.

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Agencies
January 10,2020

Indian enterprises were flooded with a whopping 14.6 crore malware threats in 2019 - a growth of 48 per cent (year-on-year) compared to 2018, a new report said on Friday.

Manufacturing, BFSI (banking, financial services and insurance), education, healthcare, IT/ITES, and the government were the most at-risk industries in the country, said the report from Seqrite, the enterprise arm of Pune-based IT security firm Quick Heal Technologies.

Interestingly, almost a quarter (23 per cent) of the threats were identified through 'Signatureless behaviour-based' detection by Seqrite, indicating how a growing number of cybercriminals were deploying new or previously unknown threat vectors to compromise enterprise security.

"With the latest Seqrite annual threat report, we want to empower CIOs, CISOs, business leaders and all key public stakeholders with the insights they need to combat the growing complexity of the threat landscape," said Sanjay Katkar, Joint Managing Director and CTO, Quick Heal Technologies.

The most prominent trend was the drastic increase in the volume, intensity, and sophistication of cyber-attack campaigns targeting Indian enterprises in 2019.

The rapid integration of IoT devices, BYOD (bring your own device), and third-party APIs into enterprise networks has created newer security vulnerabilities that might go unnoticed until a major breach occurs.

Threat researchers at Seqrite observed several large-scale advanced persistent threats (APT) attacks deployed against organisations in the government sector.

"The entry of nation-states and organised cybercrime cells into the fray is expected to add more complication to this situation and will require Indian government bodies and corporate enterprises to shore up their cyber defence strategies in 2020 and beyond," the report noted.

More alarming, however, was the continued lack of security awareness amongst enterprises and government organisations.

"Unsecured Remote Desktop Protocol (RDP) and Server Message Block (SMB) protocols continued to be targeted through brute-force attacks," said the report.

Spear phishing attack campaigns leveraging Office exploits and infected macros were also used extensively by cybercriminals to gain access to enterprise networks and steal critical data.

"India's digital journey depends on ensuring robust cybersecurity for all stakeholders within the enterprise ecosystem," said Katkar.

The sharp spike should be a cause of concern for CIOs and CISOs in the country, especially given the growing digital penetration within their enterprise networks.

"With network vulnerabilities and potential entry points increasing at a rapid pace, threat actors are expected to leverage artificial intelligence (AI) capabilities to power their malware campaigns in the future to capitalise on newer attack vectors," the report added.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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