Bengaluru, Jan 16: Amping up the online payment experience for consumers, Razorpay, the leading full-stack financial services company, today launched a new product, Instant Refunds for businesses.
This new feature activates refunds and credits the customer's source account across payment methods such as credit card, net banking, and UPI within a minute of initiation.
India is one of the fastest-growing online retail markets today. About 71 per cent of internet users in the country purchase products online. Today, the refund process has two major pain points for both the end customer and the business.
First, a delay of five-seven business days for the customer in receiving the money because of multiple intermediaries like the acquiring bank, issuing bank and the networks (VISA/MasterCard/Rupay).
Second, the lack of transparency during the entire refund process for both the customer and the business. This long cycle of processing refunds is a significant problem with every popular payment method in the industry.
By issuing refunds instantly, Razorpay will help businesses retain their customers, build trust through an improved hassle-free payment experience and provide complete transparency on refunds to both the business and the end-user.
This new feature will also reduce the dependence on manpower as every refund issue on an average leads to ten service emails or calls from customer support teams.
"Instant Refunds are the new normal and central to great customer experience. A lot of consumers fail to use online payment methods as they feel getting refunds through an online platform is a very time-consuming task; hence they prefer CoD as the best alternative. Given the technological advancements being made in the fin-tech ecosystem, its fair for customers to expect refunds as fast as possible. A solution like Instant Refunds will not only help build consumer confidence in digital payments but also reduce losses for e-commerce companies where CoD has become an expensive option with more than 50 per cent online transactions made through cash", said Shashank Kumar, CTO & Co-founder of Razorpay.
"Our Instant Refunds feature ensures that the refund is processed at a 3600x faster pace than the normal expected time of five-seven business days. The team is focused on creating new technologies designed to make the entire payment lifecycle hassle-free. We believe this new feature will make customers experience a notch higher, help brands create a competitive advantage, and even make them more profitable", he added.
Razorpay's growth has been uphill, particularly in the last two years. With a 500 per cent growth in 2019, the company has been witnessing a healthy growth rate of 35 per cent month-on-month.
The company also recently launched its corporate credit cards for its partner businesses, RazorpayX current accounts, support for freelancers and homepreneurs, and acquired Opfin, a payroll and HR management software company.
Currently powering payments for over 800,000 businesses including the likes of Indigo, BSE, Thomas Cook, Reliance, SpiceJet, Aditya Birla, Sony, and Oyo, the team plans to increase this count to 1,400,000 by this year. The full-stack financial solutions company expects a 4x growth in its revenue by the end of the next fiscal year.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.
Comments
At least India woman follows aschame tradition In Karnataka women having a greatest tradition but,
Miss Shobakka doubted as a Kannidiga as well Southcararian!!!!!! at least get marry Akka leave people alone telling, barking lies and heating up kannidigas now it will not digest, yes boneless tounge God created remember one or other day people who evr claps for your tounge see what happens.
Indian tradition "Marriage should be done in certain age specially for woman" if not we know how to call remember!!!!!!
Does people select this waste Shoba only for lying and spitting venum of hate. Its shame that people elected such a lady who is a agent of sangh parivar and taking care of creating disturbance and riot in coastal karnataka. Coastal karnataka is not a hub for jihadis as no jihadi is there but hub for sanghi terrorists who are financed by nagpur based terror group and supported by people like kalla bhatta. She should be deprived of her seat and HC should strip her of this position as she is not representing people but representing sangh parivar goondas. She is the main person behind riots and property loss in uttar Kannada dist. HC should order for confiscating her property worth crores of rupees int he form of estates/ bungalows/ shopping arcades etc etc. and distribute among the poeple who lost their homes + businesses.
What about the murders and communal clashes off her rss.Why there is no value for the victims.Being a peoples represantative why she us always talking about rss I/o Indians. Elected member must concentrate on ournation Indias unity. She iplaying political game by the name of religion. From where she got such huge amount to bit benami propetry coffee estate etc. Last week she asking gun today different demand n tomorrow we expect some thing different only to split the society. At our coastall area these communal deshould drohi groopus want communal clash before state essembly election for sake of vote bank.
Trust qualified peace loving patriot statell people give a right reply with a tight slap on these communal mind politicians.
Jai HIND!
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