Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 25,2020

New Delhi, Apr 25: The love and loyalty of the fans will never let him leave Royal Challengers Bangalore till the time he is playing IPL, skipper Virat Kohli said on Friday.

RCB have reached the IPL final thrice but have not gone on to win the trophy.

During a live session on Instagram with former South African captain and RCB teammate AB de Villiers, Kohli said winning the tournament remains the goal but he would not leave the team irrespective of the results.

"It has been such an amazing journey. It is always going to be our dream, winning the IPL together. There is no scenario where I could think of leaving the team ever.

"You can feel emotional about the season not going well but till the time I am playing IPL, I am never leaving this team. The fans, their loyalty has been amazing," said the India skipper.

Responding to Kohli's feelings towards RCB, De Villiers too acknowledged the support of fans over the past nine years. Kohli, on the other hand, has been with RCB since 2008.

"Same for me. I never want to leave RCB but to do that I got to keep scoring runs. I am not the captain you see," said the South African in jest.

Both recalled their early days in international cricket and their growth as cricketers and friends.

Kohli said at times, the youngsters coming in have too much regard for the "system" and he wants to see them break the norm.

"I want to see youngsters coming in scoring 500-600 runs. I want people to break the norm. Sometimes I feel people have too much regard for the system in sport. When you break the shackles, you do something special."

Kohli also acknowledged contribution of Mark Boucher, Gary Kirsten and Duncan Fletcher early on in his international career.

"Gary always gave me positive feedback. Boucher told me in 2008 to improve my game against the short ball. He had the vision. Then Fletcher, he had a keen eye for the game. So many people who have contributed (to my growth)," said Kohli.

De Villiers picked the 119 at Wankhede in the 2015 series decider as his best knock against India. Kohli picked the 119 he scored in Johannesburg Test in 2013.

"I was always really motivated to win the series after 2-2 . I was incredibly motivated to do something special," de Villiers said.

They also picked their combined South Africa and India ODI team. It included Sachin Tendulkar, Rohit Sharma, Virat Kohli, Ab de Villiers, Jacques Kallis, M S Dhoni (captain), Yuvraj Singh, Yuzvendra Chahal, Dale Steyn, Jasprit Bumrah and Kagiso Rabada.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 31,2020

Hampshire, Jul 31: David Willey's maiden five-wicket haul guided England to a six-wicket victory over Ireland in the first ODI here on Friday.

With this win, the hosts have taken a 1-0 lead in the three-match ODI series.

Chasing a small target of 173 runs, England got off to a bad start as opener Jonny Bairstow was given LBW in the third over, bowled by Andy McBrine. Jason Roy was then joined by James Vince and the duo added 22 runs on the board before the former was dismissed.

Craig Young then got hold of Vince, who was caught behind after scoring 25 runs. Sam Billings and Tom Banton then took the charge of the chase but the latter too was caught behind which ended his 11-run innings.

Banton's dismissal brought skipper Eoin Morgan on the field. Billings and Morgan played stunning innings and kept scoring boundaries. Morgan struck a scintillating six on the last bowl of the 28th over to take England over the line. Morgan scored 36 runs while Billings played a knock of 67 runs.

Earlier, after being asked to bat first, Ireland witnessed a poor start as Paul Stirling was dismissed in the very first over of the innings, bowled by Willey. Andy Balbirnie then joined Gareth Delany but Willey struck again in his next over, removing Balbirnie.

Delany then played furiously and smashed three consecutive boundaries to Saqib Mahmood in the fourth over. However, the fall of wickets did not stop as England took three wickets in quick succession. Mahmood bowled Harry Tector while Delany and Lorcan Tucker were sent back to the pavilion by Willey.

Kevin O'Brien and Curtis Campher then took the charge and played cautiously, taking their struggling side over the 50-run mark. Adil Rashid got hold of O'Brien (22) in the 22nd over before Simranjit Singh was run out in the same over.

Andy McBrine was the next batsman and he played brilliantly along with Campher, who went on to complete his half-century. Both formed a 66-run partnership before McBrine (40) was dismissed by Tom Curran.

Campher remained unbeaten on 59 but failed to find a partner as England bundled out Ireland on 172 runs.

The second ODI between both teams will be played on Saturday.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
May 9,2020

Tokyo, May 9: As the world continues to grapple with coronavirus pandemic, the organisers of Tokyo Game Show have cancelled 2020 showpiece event.

TGS 2020 was slated to be played from September 24 to September 27 at the Makuhari Messe convention center. However, there now talks going on for holding an online event instead.

According to the Verge, this is the first time that TGS has ever been cancelled since it started in 1996.

TGS 2020 gained more attention because of its status as the last major trade show before the launch of the upcoming next-gen consoles, the Xbox Series X and PlayStation 5.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.