Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 5,2020

New Delhi, Mar 5: India's men's team skipper Virat Kohli congratulated the Harmanpreet Kaur-led women's side for reaching its maiden final of the T20 World Cup in Australia, saying the outfit's performance is something to be "proud" of.

The Indian women's team advanced to the the summit clash owing to a superior group stage record, after the semifinal clash against England was abandoned without a ball being bowled at the Sydney Cricket Ground due to persistent rain.

"Congratulations to the Indian Women's team on qualifying for the @T20WorldCup final. We are proud of you girls and wish you all the luck for the finals," Kohli tweeted.

Former India opener Virender Sehwag also took to Twitter to wish the Indian side luck for the final which is scheduled to be played in Melbourne on Sunday.

"...A reward for winning all the matches in the group stage. Congratulations @BCCIWomen and wishing you glory this Sunday #T20WorldCup," Sehwag said.

Former India Test specialist VVS Laxman hailed the side for its unbeaten record in the tournament so far.

"Would have been great to see the match, but many congratulations to @BCCIWomen for making it to the finals of the #T20WorldCup . A reward for winning 4 out of 4 in the group stages. Wishing the girls the very best for the finals on #WomensDay"

India have been in red-hot form in the tournament winning all four of their group A matches.

They began with a win over defending champions Australia followed by victories against Bangladesh, New Zealand and Sri Lanka to top group A with eight points from four matches.

The Harmanpreet Kaur-led side will take on the winner of the second semifinal between hosts Australia and South Africa in the summit clash.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 8,2020

London, Apr 8: England wicketkeeper Jos Buttler has raised more than 65,000 pound (USD 80,000) to help fight the coronavirus by auctioning off his World Cup final shirt.

Buttler's shirt, which he wore when completing the last-ball run-out that saw England beat New Zealand at Lord's last year, was sold to raise money for specialist heart and lung centres provided by the Royal Brompton and Harefield hospitals in London.

Buttler, who earlier in the showpiece match had hit a fifty and batted in the Super Over, put his long-sleeve keeping jersey up for sale on eBay a week ago.

By the time the auction closed on Tuesday, the shirt had attracted 82 bids with the winner paying 65,100 pound.

Buttler, speaking on Monday, said: "It's a very special shirt but I think it takes on extra meaning with it being able to hopefully go to the emergency cause.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 16,2020

Kolkata, Jul 16: BCCI president Sourav Ganguly on Wednesday went into home quarantine after his elder brother and Cricket Association of Bengal (CAB) joint secretary Snehasish Ganguly tested positive for Covid-19.

Snehasish, a former Bengal first-class player, has been admitted to the Belle Vue hospital in Kolkata after his COVID report came positive.

"He was suffering from fever for the last few days and his test report came positive today. He's been admitted to Belle Vue Hospital," a CAB official said.

"The reports arrived late in the evening. As per health protocols, even Sourav will have to be in home quarantine for a stipulated period," a source close to the BCCI President added.

Snehasish had shifted to their ancestral house, where Sourav is based, in Behala after his wife and in-laws at his Mominpur residence tested positive for the dreaded virus.

The former India captain was, however, unavailable for a comment on the development.

Recently, during an interview to India Today, Sourav had spoken about how life around him has changed, making people more vulnerable.

"My brother visits our factories everyday and he is more at risk," the former batting star had said

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.