Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
April 12,2020

Mumbai, Apr 12: Always eager to share his vast knowledge and experience, cricket icon Sachin Tendulkar has interacted with 12,000 doctors on sports injuries.

In his over two decade long illustrious career, Tendulkar suffered many health issues, the most prominent being the tennis elbow injury.

The veteran of 200 Tests and 463 ODIs, got to know through one Dr Sudhir Warrier, an orthopaedic surgeon, that several young doctors across the country were utilising the lockdown time to effectively gain knowledge on sports injuries through live webinars.

A session on sports injuries was held on Saturday and Tendulkar, knowing that his experiences will help these doctors, volunteered to be a part of it.

Tendulkar, accordingly, interacted with around 12,000 doctors, who attended the session.

It is reliably leanrt that the 46-year-old legend said he was grateful to the medical fraternity for their service.

During the session, the young orthopaedic doctors got to know how the requirements and treatment outcomes of athletes are different from regular patients, sources said.

Dr Warrier moderated the session with Dr Nitin Patel, physiotherapist, who has worked with Indian cricket team and IPL franchise Mumbai Indians.

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News Network
June 10,2020

Jun 10: "It is never too late to fight for the right cause," said opening batsman Chris Gayle as he came out in support of former T20 World Cup-winning skipper Darren Sammy. The debate around racism in sport has kickstarted once again after former Windies T20 World Cup-winning skipper Darren Sammy alleged racism during his stint with SunRisers Hyderabad in the 2014 Indian Premier League. Taking note of Sammy's revelation, Gayle tweeted: "It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game".

Earlier, Gayle had also revealed that he too has been a victim of racism, and added that racism is something that has been bothering cricket as well.

On Tuesday, Sammy had released a video specifying that the racial slurs against him were used within the SunRisers camp.

"I have played all over the world and I have been loved by many people, I have embraced all dressing rooms where I have played, so I was listening to Hasan Minhaj as to how some of the people in his culture describe black people," Sammy said in a video posted on his Instagram account.

"This does not apply to all people, so after I found out a meaning of a certain word, I had said I was angry on finding out the meaning and it was degrading, instantly I remembered when I played for SunRisers Hyderabad, I was being called exactly the same word which is degrading to us black people," he added.

Sammy said that at the time when he was being called with the word, he didn't know the meaning, and his team-mates used to laugh every time after calling him by that name.

"I will be messaging those people, you guys know who you are, I must admit at that time when I was being called as that word I thought the word meant strong stallion or whatever it is, I did not know what it meant, every time I was called with that word, there was laughter at that moment, I thought teammates are laughing so it must be something funny," Sammy said.

The former Windies skipper has been a vocal supporter of the protests that are currently going on in the United States over the death of an African-American man named George Floyd.

Sammy had also made an appeal to the ICC and other cricket boards to support the fight against social injustice and racism.

Ever since the demise of Floyd, protests erupted from the demonstrations in cities from San Francisco to Boston.

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News Network
June 15,2020

Melbourne, Jun 15: Star Indian all-rounder Ravindra Jadeja is the best fielder in the game right now, according to Australian batting star Steve Smith, who also rated KL Rahul as the most impressive among the younger crop.

Smith, who answered questions sent in by his fans on Instagram on Sunday, also said the Indian Premier League is his favourite tournament to play in.

Jadeja known for his quick and sharp fielding tactics has earned praise from several former players and respect from the current stars and Smith is no different.

Asked who the best fielder in the current lot of players Smith simply replied stating it was Jadeja.

When quizzed about which Indian player has impressed him the most, the Australian batting mainstay said: "KL Rahul. Very good player!"

Rahul, who has played 36 Tests, 32 ODIs and 42 T20Is for Indian, has become a regular member of the national team in white-ball cricket. Besides showcasing his skills with the willow, Rahul also bears the responsibility of being the wicketkeeper in the limited overs format.

Asked Mahnedra Singh Dhoni, Smith responded saying the former Indian skipper is a "Legend! Mr Cool". While he called the current captain Virat Kohli a "freak" when it comes to batting ability.

The Rajasthan Royals batsman, who rated his first innings his 144 at Birmingham in the first Ashes Test last year as his favourite Test knock till date, said the Indian Premier League (IPL) is his favourite tournament.

"Tough to beat the IPL. Playing with and against the best players from around the world."

India is scheduled to travel to Australian for a full series later the year and the 31-year-old said : "Can''t wait. Going to be awesome."

Asked about his opinion on India batting great Rahul Dravid, Smith said "what a lovely gentleman and seriously good player."

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