Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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Agencies
August 3,2020

Silverstone, Aug 2: Mercedes driver Lewis Hamilton on Sunday won his seventh British Grand Prix title after a dramatic last-lap at the Silverstone Circuit.

Hamilton and teammate Valtteri Bottas were at the first and second spot respectively until tyre drama struck.

Second-placed man Bottas was the first to suffer as his tyre deflated on lap 50, resulting in 11th place finish. Hamilton also suffered a similar issue before the final few seconds of the race.

However, with Max Verstappen having opted to pit a few laps from the end to try and claim the fastest lap, Hamilton had enough time in hand to just cross the line first, five seconds ahead of Verstappen and the third-placed Ferrari of Charles Leclerc.

McLaren's Carlos Sainz had been set to finish fourth, but his own last lap tyre issue saw him eventually come home P13, allowing Renault's Daniel Ricciardo to claim fourth, following a late pass on the sister McLaren of Lando Norris.

Renault's Esteban Ocon finished sixth, having enjoyed a race-long battle with Lance Stroll's Racing Point, with Pierre Gasly having enjoyed a fine race to finish seventh for AlphaTauri.

Alex Albon finished eighth for Red Bull, having recovered from a lap 1 tussle with the Haas of Kevin Magnussen that saw him fall to last, while Lance Stroll and Sebastian Vettel rounded out the top 10, Vettel holding off a late charge form the recovering Mercedes of Bottas.

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Agencies
August 5,2020

New Delhi, Aug 5: Indian cricketers Suresh Raina and Harmanpreet Kaur were on Wednesday appointed as the global brand ambassadors of the WTF Sports.

Raina is also joining the brand as a Strategic Partner. WTF Sports, a fantasy sports gaming platform, was today formally launched in India and globally.

The announcement was made through a web conference with prominent cricket host, Vikram Sathaye moderating and hosting the webinar and Vinit Bhatia, Manit Parikh and Yash Kadakia Co-Founders - India and Global, WTF Sports introducing the cricketers as the Global Brand Ambassadors.

Kaur said it was a perfect fit for her and she can use her strategy and experience while playing.
"WTF Sports was the perfect fit with me, I can use strategy and my experience while playing, I've actually learnt to strategize better as I've played along. Additionally, when we were under lockdown and I couldn't really practice, it was fun to come on the platform and feel like I'm still playing," Kaur said in a statement.

On the other hand, Raina said, "It is exciting to be a part of a fantasy sports platform like WTF Sports not just as an ambassador but also as the strategic partner, it is everything that I embody and what I believe in, it's fierce, fun and competitive."

The app currently hosts three major sports, multiple playing modes, and exciting contests, ensuring that sports fans can get more skillful by letting them strategize and use their sports knowledge into rewarding behaviour.

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Agencies
August 4,2020

New Delhi, Aug 4: Former India women's team captain Anjum Chopra firmly believes that the BCCI has a plan for women's cricket but she wants the Board to communicate its ideas more specifically.

Speaking to news agency, Chopra, who is now a successful broadcaster, said the BCCI is thinking in earnest about the progress of women's cricket.

"It's not that the BCCI is not thinking about women's cricket. I only think they need to be more specific in communication about women's cricket," Chopra said.

"I firmly believe that they must be thinking about women's cricket but the communication all this while has been very specific to men's cricket."

The latest trigger for criticism of BCCI was India's withdrawal from a tour of England in September owing to logistical issues arising out of the COVID-19 pandemic.

Chopra concedes it was "not nice" but Indian players' participation in the women's IPL, in November, will still be useful preparation for next year's ODI World Cup.

"It is heartening to see women's cricket making headlines. They should have been a part of that England tour and it did not feel nice initially but the women's IPL, irrespective of the format, will be helpful for World Cup preparations. Any form of cricket is good preparation," Chopra said.

"Missing out on a tournament is not nice, but logistically there may have been issues. And you can't send an under-prepared team."

"If you see in isolation we may have missed out on an opportunity to play in England. The more the girls play the better it is, before playing a tournament of the stature of World Cup. The assurance from the president is a very good thing."

Chopra welcomed the Sourav Ganguly-led BCCI's decision to hold the women's event in the UAE alongside the IPL, which will run from September 19 to November 10. The women's IPL will coincide with the business end of the men's league.

"I am definitely happy, it's always nice to be part of any cricket anywhere across the world.

"They should have been nearing the final stages of the preparation for the World Cup by now, but because of the pandemic things did not go as planned," she added.

Chopra had a successful international career spanning over 17 years, during which she represented India in a record six World Cups and became the first woman cricketer to appear in 100 One-day Internationals.

She also felt that the pandemic would not have much impact on the women's game that has gained momentum in recent times.

"...Cricket was on pause button...Once cricket resumes and players are back on the park, everything is going to get picked up. It might take some time to get started as everything starts from zero...

"The awareness the women's game has created, I hope it stays. They will just restart, not start after the pandemic."

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