Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 26,2020

Mumbai, Jan 26: Boxing great Mary Kom has been selected for the Padma Vibhushan, the country's second highest civilian award. Olympic silver medallist and reigning badminton World Champion PV Sindhu has been named for Padma Bhushan as the names of Padma awardees were disclosed on Saturday on the eve of the 71st Republic Day.

Rated as one of the most successful amateur boxers of all time, Mary Kom won bronze at the 2012 London Olympics and has won gold at the boxing World Championships for a record six times. She has won a total of eight medals at the World Championships, the most recent of which came in October 2019 in Ulan Ude, Russia. The 36-year-old is now looking to qualify for the 2020 Tokyo Olympics.

Sindhu became the only Indian woman to win an Olympic silver when she reached the final of the women's singles event at the 2016 Olympics in Rio de Janeiro, Brazi. In August last year, the 24-year-old became the first Indian to win gold at the badminton World Championships.

She has also won two silver and two bronze medals at the World's in the past, thus making her only the second woman after Chinese two-time Olympic gold medallist Zhang Ning to win five medals in the competition.

Indian women's hockey captain Rani Rampal, who has been the face of women's hockey in the country and played a pivotal role in the team qualifying for the 2020 Tokyo Olympics, is among those who have been nominated for the Padma Shri award.

Women's football stalwart Oinam Bembem Devi, former cricketer Zaheer Khan, shooter Jitu Rai, former hockey captain and coach M.P. Ganesh and archer Tarundeep Rai are the other sportspersons to be selected for the Padma Shri award.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 23,2020

Jan 23: Quinton de Kock has been named as the new captain of the South Africa One-Day International side, taking over from Faf du Plessis, who is dropped altogether from the three-match series against England next month.

Du Plessis led South Africa in their disastrous 2019 World Cup campaign and has hinted at international retirement from all formats following the Twenty20 global finals in Australia later this year.

"We all know the quality of the player that Quinton de Kock has grown to become," CSA director of cricket Graeme Smith said in a statement on Tuesday.

"Over the years we have watched him grow in confidence and become one of the top ODI wicket-keeper batsmen in the world. He has a unique outlook and manner in which he goes about his business and is tactically very street smart."

De Kock leads a 15-man squad with five uncapped players in seamers Lutho Sipamla and Sisanda Magala, left-arm orthodox spinner all-rounder Bjorn Fortuin, opening batsman Janneman Malan and wicketkeeper-batsman Kyle Verreynne.

Magala, leg-spinner Tabraiz Shamsi, seamer Lungi Ngidi and hard-hitting opening batsman Jon Jon Smuts must pass fitness tests before they can join the squad.

Fast bowler Kagiso Rabada will be rested for the series, while allrounders Chris Morris and Dwaine Pretorius have also not been able to force their way in.

"The road towards the 2023 Cricket World Cup starts now and we want players doing well in our domestic structures to see the rewards of the hard work that they have put in," CSA Independent Selector Linda Zondi added.

The first ODI will be staged in Cape Town on Feb.4th, with the second in Durban three days later and the final match of the series to be held in Johannesburg on Feb.9th.

Squad: Quinton de Kock (captain), Reeza Hendricks, Temba Bavuma, Rassie van der Dussen, David Miller, Jon Jon Smuts, Andile Phehlukwayo, Lutho Sipamla, Lungi Ngidi, Tabraiz Shamsi, Sisanda Magala, Bjorn Fortuin, Beuran Hendricks, Janneman Malan, Kyle Verreynne.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 9,2020

New Delhi, Apr 9: The legendary Kapil Dev on Thursday slammed Shoaib Akhtar's idea of a made-for-television three-match ODI series between India and Pakistan to raise funds for the Covid19 pandemic, saying "India doesn't need the money" and it is not worth risking lives for a cricket match.

Speaking to news agency, Akhtar on Wednesday proposed a closed-door series to jointly raise funds to fight the deadly virus both in India and Pakistan. Dev said the proposal is not feasible.

"He is entitled to his opinion but we don't need to raise the money. We have enough. For us, what is important right now is how our authorities work together to deal with this crisis. I am still seeing a lot of blame game on television from the politicians and that needs to stop," Dev said.

"Anyway, the BCCI has donated a hefty amount (Rs 51 crore) for the cause and is in a position to donate much more if the need arises. It doesn't need to raise funds.

"The situation is unlikely to get normal anytime soon and organising a cricket game means putting our cricketers at risk which we don't need to," said the World Cup-winning former captain.

Dev said cricket should not even matter for at least the next six months.

"It is just not worth the risk. And how much money can you make from three games? In my view, you can't even think of cricket for the next five to six months," he said.

Dev said the focus, at the moment, should only be on saving lives and taking care of the poor who are struggling to make ends meet in a lockdown situation.

"Cricket will resume when things get normal. The game can't be bigger than the country. The pressing issue is to look after the poor, the hospital workers, the police and all other people who are on the frontline of this war," said the 61-year-old.

As an Indian, Dev feels proud that his country is in a position help other nations including the United States.

President Donald Trump has thanked Prime Minister Narendra Modi for helping the United States with the supply of hydroxychloroquine, an anti-malarial drug being touted as a potential cure for Covid19 patients.

"Helping others is in our culture and I feel proud about that. We should not seek credit after helping others. We should strive to become a nation which gives more and more rather than taking from others," he said.

Like everyone else, Dev is at home and practising social distancing.

Asked how he views the current situation, he said: "Nelson Mandela stayed in a tiny cell for 27 years. Compared to that, we are in a privileged position (that we just have to stay at home for sometime)."

"There is nothing bigger than life at the moment and that is what we need to save."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.