Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
April 12,2020

New Delhi, Apr 12: As devotees across the world celebrate Easter today, former Sri Lanka skipper and current Marylebone Cricket Club (MCC) president Kumar Sangakkara on Sunday condoled the demise of people who lost their lives during last year's Easter Sunday bombings in Sri Lanka and said someone must seek answers to the questions which still remain unresolved.

"A year on we all share the pain of the families grieving lives lost, we stand with you and for you. We remember. So many questions still unanswered, but answer them someone must," Sangakkara tweeted.

On April 21, 2019, multiple blasts ripped through Sri Lanka when the Christian community was celebrating Easter Sunday.
The explosions rattled churches and high-end hotels across the country, killing 258 people and injuring over 500.

A local terror group called National Thowheeth Jama'ath had claimed responsibility for the devastating attacks.

The island nation was put under a state of emergency for a period of four months from April to August.

The Sri Lankan police had then said that 293 suspects were arrested in connection with the Easter Sunday bombings in the island country in April.

This year, most of the devotees would be offering the prayers from their homes as mass gatherings have been suspended in most countries due to the ongoing coronavirus pandemic.

Easter marks the resurrection of Jesus Christ following his crucifixion on Good Friday. It also marks the culmination of Lent, a 40-day period of fasting and penance.

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News Network
May 9,2020

May 9: Filipina weightlifting star Hidilyn Diaz noticed live-streamed concerts were collecting money for coronavirus relief and was struck by inspiration: why not raise funds with an online workout?

Since then the Olympic silver-medallist -- and strong contender for her country's first Games gold -- has made enough money to buy food packs for hundreds of hard-hit families in the Philippines.

Diaz has done it all from Malaysia, where she was training to qualify for the now-postponed Tokyo Olympics when much of the world locked down against the virus in March.

"I thought (distribution) would be impossible because I'm not physically present," Diaz, 29, told news agency.

"It's a good thing that I have trusted friends and trusted family members who understand why we need to do a fundraising."

That circle of supporters has handed out the packages, which include vegetables, eggs and rice, to more than 400 families.

The food was bought with donations from about 50 people who joined sessions that lasted up to three hours, and gave them a rare chance to train with an elite athlete.

Diaz rose to fame in 2016 after snagging a surprise silver in the 53 kilogramme category in Rio, becoming the Philippines' first female Olympic medallist and ending the nation's 20-year medal drought at the Games.

Two years later, she won gold at the Asian Games in Indonesia.

However, her quest to qualify for Tokyo is on hold ahead of the Games' rescheduled opening in July 2021.

"I thought all the hard work would soon be over... then it was extended," she said. "But I'm still thankful I can still continue with (the training) I need to do."

Still, the lockdown broke her daily training regimen, keeping her away from weights for 14 days for the first time in her career.

"I felt like I was losing my mind already. I've been carrying the barbell for 18 years and all of a sudden it's gone. Those were the kinds of anxiety that I felt," she said.

But she got access to some equipment, and with her coach's urging, got back to work. She was relieved to find her strength was still there.

Instead of a Tokyo berth, the past months have been about a different kind of accomplishment for Diaz: helping her countrymen get through the coronavirus crisis.

Rosemelyn Francisco's family in Zamboanga City, Diaz's home town, is one of the first to get help from the athlete's initiative, and is deeply grateful.

Her family was not wealthy to begin with, and the pandemic has cost her husband his construction job.

"The food she donated has all everything we need, including eggs," said Francisco, 27.

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News Network
February 18,2020

Feb 18: There are no half measures for fit-again New Zealand pace spearhead Trent Boult who is ready to challenge India captain Virat Kohli on his return to international cricket during the two-Test series starting in Wellington on Friday. Boult was out of action for the past six weeks due to a fracture on his right hand sustained during the Boxing Day Test against Australia and missed out on the limited-overs leg of the India series. Back for the traditional format, the left-arm fast bowler made his priorities clear ahead of the first Test.

"That's personally why I play the game, to get guys like that (Kohli) out and test myself against them, so I can't wait to get stuck in. But he's an exceptional player. Everyone knows how great he is," Boult said, sending out a warning after landing in the capital city for the opening Test.

New Zealand's last Test series in Australia was a nightmare as they lost 0-3 and India will be a tough test for the Black Caps.

"They are a great side and they are leading the ICC Test Championship. They are very clear on how they wanted to play the game. It was a tough learning curve in Australia. It's good to see where we are in terms of bouncing back," said Boult.

The Basin Reserve track will have a lot for the seamers and in conducive conditions, a wily customer like Boult will prove to be a handful for the travellers.

"I'm preparing for a solid wicket. It generally is very good here and goes the full distance (five days). I do enjoy playing here, the history that's involved, and it's going to be an exciting week building up. I can't wait to get out there," said the 30-year-old who has taken 256 wickets from 65 Tests.

It was frustrating for him to watch his side get walloped 0-5 in the T20 series but exhilarating when it got its mojo back in the subsequent one-dayers.

The Black Caps won 3-0 in the 50-over format. "I think it is what it is. I have just got to put the last six or so weeks behind me and just back myself to get out there and do my thing," said Boult, who warmed up by playing a club game at the picturesque Taupo ground.

Boult did find a bit of humour in his injury which, for him, was more of an accident.

"If I had to break a hand, (it would) probably be my right one. Breaking a hand, you don't really know how much you use it unless you break it," said Boult.

"I was pushing in off the long run. I think a couple of the clubbies from Taupo really enjoyed that. It was a good afternoon," added the pacer, who sent down eight overs in a friendly game for his club Cadets.

While bowling isn't a problem, Boult is hoping that catching doesn't become an issue.

"Everything has gone very well but catching will be the biggest issue for me," he said.

Professionally, Boult had to lie low due to injury, but it was also a good break as he and wife Lana welcomed their second child.

"Having some time away from the game and having my second son a couple of weeks ago came at quite a good time," said Boult.

Fighting fit, all he wants now is to get hold of a red kookaburra and get a few to tail into Kohli and company.

"I am hungry to be here and can't wait to get back in the white and get the red ball moving around," he said.

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