Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
January 9,2020

Kuala Lampur, Jan 9: Saina Nehwal and reigning world champion P V Sindhu produced dominating performances to progress to the women's singles quarterfinals of the Malaysia Masters Super 500 badminton tournament here on Thursday.

Sixth seed Sindhu notched up a commanding 21-10 21-15 victory over Japan's Aya Ohori in a pre-quarterfinal match lasting just 34 minutes. It was Sindhu's ninth successive win over Ohori.

The 24-year-old Indian, who won the World Championships in Basel last year, will take on world number 1 Tai Tzu Ying in the quarterfinals after the Chinese Taipei shuttler got the better of South Korea's Sung Ji Hyun 21-18 16-21 21-10.

Saina, who had won the Indonesia Masters last year before going through a rough patch, dispatched eight seed An Se Young of South Korea 25-23 21-12 after a thrilling 39-minute contest to make the last eight.

This is Saina's first win over the South Korean, who got the better of the Indian in the quarterfinals of the French Open last year.

The two-time Commonwealth Games champion will next take on Olympic champion Carolina Marin.

Saina had defeated Lianne Tan of Belgium 21-15 21-17 in the opening round on Wednesday.

In the men's singles, India's challenge ended after both Sameer Verma and HS Prannoy crashed out in the second round.

While Verma lost to Malaysia's Lee Zii Jia 19-21 20-22, Prannoy was shown the door by top seed Kento Momota of Japan 14-21 16-21.

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News Network
April 19,2020

Zurich, Apr 19: Former Indian captain Bhaichung Bhutia was among the 50 footballers to take part in the FIFA's initiative to pay tribute to 'humanity's heroes' amid the coronavirus pandemic.

FIFA, in its statement, expressed gratitude towards all the healthcare workers and other professionals who are giving their all to ensure society continues to function in the face of the coronavirus.

"To all of these heroic people: football thanks you, football remembers you and football supports you," FIFA said in a statement.

FIFA shared a video on their official Twitter handle where footballers from present and past came been seen applauding the frontline workers.

The 50 fotballer were Bhutia, Holger Badstuber, David Beckham, Lucy Bronze, Gianluigi Buffon, Cafu, Fabio Cannavaro, Iker Casillas, Deyna Castellanos, Giorgio Chiellini, Charlyn Corral, El Hadji Diouf, Youri Djorkaeff, Han Duan, Magdalena Eriksson, Samuel Eto'o, Pernille Harder, Javier Hernandez, Luis Hernandez, Kaka, Harry Kane, Carli Lloyd, Harry Maguire, Diego Maradona, Marta, Vivianne Miedema, Ajara Nchout, Michael Owen, Mesut Ozil, Norma Palafox, Pavel Pardo, Park Jisung, Pele, Gerard Pique, Alexia Putellas, Sergio Ramos, Nicole Reigner, Wendie Renard, Roberto Carlos, James Rodriguez, Ronaldo, Bastian Schweinsteiger, Virginia Torrecilla, Yaya Toure, Marco van Basten, Danielle van de Donk, Ivan Vicelich, Arturo Vidal, Javier Zanetti and Zinedine Zidane.
"As footballers, we are used to receiving applause, but this time, we have the opportunity to show our appreciation for the many people who are risking their lives to protect ours," FIFA.com quoted Beckham as saying.

"You are humanity's heroes and we want to show that all of football supports you and everything that you do to defend all of us," he added.

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News Network
February 9,2020

Potchefstroom, Feb 9: Defending champions India are overwhelming favourites to win a record fifth U19 World Cup title on Sunday but a tough fight is expected from first-timers Bangladesh in an all-Asian final.

If the India squad for the 2018 edition had the likes of Prithvi Shaw and Shubman Gill, who have expectedly gone on to play for the senior team, the exploits of opener Yashasvi Jaiswal, spinner Ravi Bishnoi and pacer Kartik Tyagi in the current edition have made them overnight stars.

Irrespective of what happens in the final, India have reinforced the fact that they are undisputed leaders at the under-19 level and the cricketing structure the BCCI has developed is working better than any other board in the world.

India, who walloped arch-rivals Pakistan by 10 wickets in the semifinal Tuesday, will be playing their seventh final since 2000 when they lifted the trophy for the first time.

Having said that, success at the U-19 level doesn’t guarantee success at the highest level as not all players have the ability to go on and play for India. Some also lose their way like Unmukt Chand did after leading India to the title in 2012.

His career promised so much back then but now it has come to a stage where he is struggling to make the eleven in Uttarakhand’s Ranji Trophy team, having shifted base from Delhi last year.

Only the exceptionally talented like Shaw and Gill get to realise their dream as the competition is only getting tougher in the ever-improving Indian cricket.

India probably is the only side which fields a fresh squad in every U-19 World Cup edition and since there is no dearth of talent and a proper structure is in place, the talent keeps coming up.

“The fact that we allow a cricketer to play the U-19 World Cup only once is a big reason behind the team’s success. While most teams have cricketers who have played in the previous edition,” India U-19 fielding coach Abhay Sharma said from Potchefstroom.

“It just goes to show that the system under the visionary leadership of Rahul Dravid (NCA head) is flourishing. Credit to BCCI as well that other teams want to follow our structure.”

Heading to the mega event, India colts played about 30-odd games in different part of the world. To get used to the South African conditions, they played a quadrangular series before they played their World Cup opener against Sri Lanka.

In the final, India run into Bangladesh, a team which too has reaped the benefits of meticulous planning since their quarterfinal loss at the 2018 edition.

Though the Priyam Garg-led Indian side got the better of them in the tri-series in England and Asia Cup last year, Bangladesh has always come up with a fight and fielding coach Sharma expects it would be no different Sunday.

They are a very good side. There is a lot of mutual respect. I can tell you that,” he said.

Considering it is their maiden final, it is a bigger game for Bangladesh. If they win, it will be sweet revenge against the sub-continental giants, who have found a way to tame Bangladesh at the senior level in close finals including the 2018 Nidahas Trophy and 2016 World T20.

“We don’t want to take unwanted pressure. India is a very good side. We have to play our ‘A’ game and do well in all three departments. Our fans are very passionate about their cricket. I would want to tell them, keep supporting us,” said Bangladesh skipper Akbar Ali after their semifinal win over New Zealand.

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