Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
June 19,2020

Jun 19: The BCCI is open to reviewing its sponsorship policy for the next cycle but has no plans to end its association with current IPL title sponsor Vivo as the money coming in from the Chinese company is helping India's cause and not the other way round, board treasurer Arun Dhumal said on Friday. Anti-China sentiments are running high in India following the border clash between the two countries at Galwan valley earlier this week. The first skirmish at the India-China border in more than four decades left at least 20 Indian soldiers dead. Since then, calls have been made to boycott Chinese products.

But Dhumal said Chinese companies sponsoring an Indian event like the IPL only serve his country's interests.

The BCCI gets Rs 440 crore annually from Vivo and the five-year deal ends in 2022.

"When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause," Dhumal said.

"When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's," he argued.

Oppo, a mobile phone brand like Vivo, was sponsoring the Indian cricket team until September last year when Bengaluru-based educational technology Byju's start-up replaced the Chinese company.

Dhumal said he is all for reducing dependence on Chinese products but as long as its companies are allowed to do business in India, there is no harm in them sponsoring an Indian brand like the IPL.

"If they are not supporting the IPL, they are likely to take that money back to China. If that money is retained here, we should be happy about it. We are supporting our government with that money (by paying taxes on it)."

"If I am giving a contract to a Chinese company to build a cricket stadium, then I am helping the Chinese economy. GCA built the world's largest cricket stadium at Motera and that contract was given to an Indian company (L&T)," he said.

"Cricketing infrastructure worth thousands of crores was created across country and none of the contract was awarded to a Chinese company."

Dhumal went on to say the BCCI is spoilt for choice when it comes to attracting sponsors, whether Indian or Chinese or from any other nation.

"If that Chinese money is coming to support Indian cricket, we should be okay with it. I am all for banning Chinese products as an individual, we are there to support our government but by getting sponsorship from Chinese company, we are helping India's cause."

"We can get sponsorship money from non-Chinese companies also including Indian firms. We can support our players any way but the idea is when they are allowed to sell their products here, it is better that part of money comes back to the Indian economy."

"The BCCI is not giving money to the Chinese, it is attracting on the contrary. We should make decision based on rationale rather than emotion," he added.

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News Network
January 15,2020

Jan 15: Australia openers David Warner and Aaron Finch both struck superb centuries to complement their bowlers’ inspired display as the touring side handed out a 10-wicket thrashing to India in the opening one-day international in Mumbai.

India, world-ranked No 2 in ODIs, suffered a middle-order collapse on their way to being bundled out for 255 in the final over of their innings after Australia captain Finch won the toss and opted to field in the first of the three-match series.

Warner and Finch then smashed the Indian bowlers to all corners of the ground, picking up boundaries seemingly at will to chase down the target with 74 balls to spare at the Wankhede Stadium.

Left-handed Warner successfully used the decision review system twice to overturn the umpire’s decision on his way to his 18th ODI century, hitting three sixes and 17 fours in his unbeaten knock of 128, from 112 balls. Finch completed his 16th century in the format, his unbeaten innings 110 from 114 features two sixes and 13 fours.

Earlier, Australia’s left-arm fast bowler Mitchell Starc, who made his ODI debut in India 10 years ago, picked up three wickets to set up Australia’s victory. He struck the first blow with the new ball when he sent back Rohit Sharma for 10.

India managed to recover from that early loss through a second-wicket stand of 121 between opener Shikhar Dhawan, who top-scored for the hosts with 74, and KL Rahul. However left-arm spinner Ashton Agar broke the stand by dismissing Rahul for 47 before Agar caught Dhawan off Pat Cummins in the next over.

The hosts were hoping for a solid innings from captain Virat Kohli, who batted a position lower than his usual No 3 spot to accommodate Rahul, to get them out of trouble. However, he lasted only 14 balls, hitting leg-spinner Adam Zampa for a six before offering a return catch to the bowler on the very next delivery to be out for 16.

Starc then returned to the attack, removing Shreyas Iyer cheaply as India lost four wickets for 30 runs to be reduced to 164 for five. Rishabh Pant and Ravindra Jadeja then fell just short of a half-century partnership, before the remaining four wickets falling for 42 runs, with Cummins and fast bowler Kane Richardson picking up two wickets apiece for Australia.

To compound India’s woes, wicketkeeper Pant suffered a concussion after being hit on his helmet by a short-pitched delivery from Cummins. The Indian cricket board said Pant, who did not come out to keep wicket and was replaced behind the stumps by Rahul, was under observation. The two sides will meet in Rajkot for the second ODI on Friday.

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News Network
July 26,2020

Chennai, Jul 26: Indian Grandmaster Viswanathan Anand suffered his fifth straight defeat in the USD 150,000 Legends of Chess online tournament, going down 2-3 to Peter Leko of Hungry.

The former world champion got off to a good start and won the first game of the best-of-four contest. The next two games were drawn before Leko levelled by winning the fourth.

The Hungarian then claimed the Armageddon (a tie-breaker) to ensure Anand remain winless and at the bottom of the points table.

Anand, who is making his maiden appearance on the Magnus Carlsen Chess Tour, had earlier lost to Peter Svidler, Magnus Carlsen, Vladimir Kramnik and Anish Giri.

World no. 1 Carlsen bounced back strongly to avoid an upset, beating veteran Vasyl Ivanchuk 3-2 to stay on top.

Legends of Chess is a unique event where Carlsen, Liren, Nepomniachtchi and Giri, semifinalists at the Chessable Masters (part of the Magnus Carlsen Tour), received an automatic invite and are up against six legends aged 40-52, who have been at the top of world chess at various points in their career.

The tournament is part of the Magnus Carlsen Chess Tour. The winner of this event will qualify for the USD 300,000 Grand Final scheduled from August 9 to 20.

Results of Round 5: Peter Leko beat Viswanathan Anand 3-2; Magnus Carlsen beat Vasyl Ivanchuk 3-2: Vladmir Kramnik beat Ding Liren 2.5-1.5; Anish Giri beat Boris Gelfand 2.5-1.5; Ian Nepominiachtchi beat Peter Svidler 3-1. 

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