Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
July 6,2020

New Delhi, Jul 6: India's cricket chief Sourav Ganguly says improved fitness standards and a change in culture have led to the country developing one of the world's best pace attacks.

Spearheads Mohammed Shami and Jasprit Bumrah are part of a battery of five formidable quick bowlers that have helped change India's traditional reliance on spin bowling.

"You know culture has changed in India that we can be good fast bowlers," Ganguly said in a chat hosted on the Board of Control for Cricket in India (BCCI) Twitter feed.

"Fitness regimes, fitness standards not only just among fast bowlers but also among the batters, that has changed enormously. That has made everyone understand and believe that we are fit, we are strong and we can also bowl fast like the others did."

The West Indies dominated world cricket in the 1970s and 1980s led by a fearsome pace attack that included all-time greats such as Michael Holding, Andy Roberts, Malcolm Marshall and Joel Garner.

Recently Indian quicks have risen to the top in world cricket with Shami, Bumrah, Ishant Sharma, Umesh Yadav and Bhuvneshwar Kumar in a deadly arsenal.

"The West Indies in my generation were naturally strong," the former India captain said.

"We Indians were never such naturally strong... but we worked hard to get strong. But I think it is the change in culture as well that is very important."

Shami last month claimed that the current Indian pace attack may be the best in Test history.

"You and everyone else in the world will agree to this -- that no team has ever had five fast bowlers together as a package," said Shami.

"Not just now, in the history of cricket, this might be the best fast-bowling unit in the world."

Shami took 13 wickets during India's 3-0 home Test sweep over South Africa last year, while Bumrah has claimed 68 scalps in 14 Tests since his debut.

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News Network
January 9,2020

Mumbai, Jan 9: Former India all-rounder Irfan Pathan feels that the Men in Blue have the edge over Australia in terms of talent and confidence ahead of the two teams' three-match ODI series starting January 14 in Mumbai.

"In the past that wasn't the case because they were doing really well. We were trying to match that level. I feel that Indian cricket is a notch ahead in terms of talent, in terms of cricket and in terms of confidence," Star Sports expert Irfan Pathan said. "The only thing that will make it equal is the kind of pitches we are going to play in Australia because we do not have experience playing on those hard and bouncy pitches," said Pathan, who recently called time on his international career.

Recounting his favourite memory of playing against Australia, Irfan said, "It all started in Australia for me. The most memorable moment was getting my first wicket and helping India win a Test match in Australia after 21 years. Winning the Test in Perth and being named the Man of the Match is also a favourite memory for me."

Australia have already announced their team for the three-match ODI series with India. The team will be led by Aaron Finch. The other members of the team are Ashton Agar, Alex Carey, Pat Cummins, Peter Handscomb, Josh Hazlewood, Marnus Labuschagne, Kane Richardson, D'Arcy Short, Steve Smith, Mitchell Starc, Ashton Turner, David Warner, and Adam Zampa.

India are yet to announce their team but in all probability, it will be led by Virat Kohli who has been in phenomenal form over the last few years. All three ODIs are day and night affair. While the first match of the series is on January 14 in Mumbai, the second will be played at Rajkot on January 17 followed by the January 19 clash in Bengaluru.

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News Network
March 27,2020

New Delhi, Mar 27: Batting maestro Sachin Tendulkar on Friday donated Rs 50 lakh to fight the COVID-19 pandemic, which has so far claimed 17 Indian lives and wreaked havoc globally.

Tendulkar's donation is so far the biggest contribution among India's leading sportspersons, some of whom have pledged their salaries while a few others have donated medical equipment to fight the dreaded outbreak, which has caused more than 24,000 deaths globally.

"Sachin Tendulkar decided to contribute Rs 25 lakh each to Prime Minister's Relief Fund and Chief Minister's Relief Fund in his bid to join the fight against COVID-19. It was his decision that he wanted to contribute to both funds," a source privy to the development, told PTI on conditions of anonymity.

Tendulkar has been associated with a lot of charity work and there has been umpteen times, he has taken up social causes, helped people, which has never been brought to public notice.

Among other prominent cricketers, the Pathan brothers -- Irfan and Yusuf -- donated 4000 face masks to Baroda police and health department while Mahendra Singh Dhoni, through a Pune based NGO, made a contribution of Rs 1 lakh.

Among athletes from other disciplines, wrestler Bajrang Punia and sprinter Hima Das are some of the prominent names to have donated their salaries in the battle against the dreaded virus which has led to a 21-day national lockdown.

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