Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
May 30,2020

New York, May 30: Cricket superstar Virat Kohli remains the only Indian in the Forbes' list of world's highest-paid athletes with total earnings of USD 26 million, jumping to the 66th spot from 100 in the 2020 standings.

Kohli's earnings from endorsement stand at USD 24 million and USD 2 million from salary/winnings. The 31-year-old is also the only cricketer in the top-100 list.

With earnings of USD 25 million, Kohli was ranked 100th in 2019 and 83rd in 2018 with USD 24 million.

Tennis legend Roger Federer has toped the list for the first time with earnings of USD 106.3 million, rising from fifth place last year.

Football icons Cristiano Ronaldo and Lionel Messi are second and third respectively with earnings of USD 105 and USD 104 million.

The others in the top-10 are Neymar (football), LeBron James (basketball), Stephen Curry (basketball), Kevin Durrant (basketball), Tigers Woods (golf), Kirk Cousins (American football) and Carson Wentz (American football).

The athletes' earnings have been impacted by the COVID-19 pandemic which led to suspension of sporting activities all around the world.

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Sunday, 31 May 2020

Saina Nehwal is the only Indian to feature in the world’s 20 most charitable athletes, as per a list compiled by the US based website in Athletes Gone Good. 

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Agencies
August 4,2020

New Delhi, Aug 4: Former India women's team captain Anjum Chopra firmly believes that the BCCI has a plan for women's cricket but she wants the Board to communicate its ideas more specifically.

Speaking to news agency, Chopra, who is now a successful broadcaster, said the BCCI is thinking in earnest about the progress of women's cricket.

"It's not that the BCCI is not thinking about women's cricket. I only think they need to be more specific in communication about women's cricket," Chopra said.

"I firmly believe that they must be thinking about women's cricket but the communication all this while has been very specific to men's cricket."

The latest trigger for criticism of BCCI was India's withdrawal from a tour of England in September owing to logistical issues arising out of the COVID-19 pandemic.

Chopra concedes it was "not nice" but Indian players' participation in the women's IPL, in November, will still be useful preparation for next year's ODI World Cup.

"It is heartening to see women's cricket making headlines. They should have been a part of that England tour and it did not feel nice initially but the women's IPL, irrespective of the format, will be helpful for World Cup preparations. Any form of cricket is good preparation," Chopra said.

"Missing out on a tournament is not nice, but logistically there may have been issues. And you can't send an under-prepared team."

"If you see in isolation we may have missed out on an opportunity to play in England. The more the girls play the better it is, before playing a tournament of the stature of World Cup. The assurance from the president is a very good thing."

Chopra welcomed the Sourav Ganguly-led BCCI's decision to hold the women's event in the UAE alongside the IPL, which will run from September 19 to November 10. The women's IPL will coincide with the business end of the men's league.

"I am definitely happy, it's always nice to be part of any cricket anywhere across the world.

"They should have been nearing the final stages of the preparation for the World Cup by now, but because of the pandemic things did not go as planned," she added.

Chopra had a successful international career spanning over 17 years, during which she represented India in a record six World Cups and became the first woman cricketer to appear in 100 One-day Internationals.

She also felt that the pandemic would not have much impact on the women's game that has gained momentum in recent times.

"...Cricket was on pause button...Once cricket resumes and players are back on the park, everything is going to get picked up. It might take some time to get started as everything starts from zero...

"The awareness the women's game has created, I hope it stays. They will just restart, not start after the pandemic."

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News Network
May 12,2020

New Delhi, May 12: Chennai Super Kings have rejected the idea of an IPL with only Indian players in the near future, differing with Rajasthan Royals, the franchise which is keen on the option given the circumstances caused by the COVID-19 pandemic.

The IPL, which is indefinitely postponed, can be held in the September-October window if the scheduled T20 World Cup in Australia doesn't take place.

"CSK is not keen to do an IPL with only Indian players. That way it would be playing another Syed Mushtaq Ali Trophy (domestic T20 competition). The franchise has not been in touch with the BCCI of late as the situation is worsening," a CSK source said on conditions of anonymity.

"Let's hope we can have the IPL later this year," he added.

CSK are three-time IPL champions, making them the second most successful team in the event's history after Mumbai Indians, who have won the tournament four times.

The BCCI is also very keen to stage the IPL and if it doesn't happen, the world's richest board would be in financial trouble like Cricket Australia.

"The board will take a revenue hit of Rs 4000 crore if it doesn't happen. The board will be in a big problem," BCCI treasurer Arun Dhumal said earlier this week.

With COVID-19 cases continuing to rise in India, the board and IPL team officials see little point in discussing when the event can be held.

"There has been no discussion with the BCCI ever since it postponed the IPL. There is no point in discussing also as things are unlikely to be okay anytime soon," the CSK source said.

"We expect the BCCI to take the best possible decision when the time comes," he added.

For the IPL to happen with foreign players, travel restrictions, which are currently in place, will have to be eased.

There is an option of conducting the IPL outside India and Sri Lanka Cricket has even offered to host the biggest T20 league in the world.

M S Dhoni was expected to make a much-awaited comeback with the IPL but that too has been postponed indefinitely.

Teammates like Suresh Raina and Piyush Chawla have already spoken about how eager Dhoni was to return.

According to them, Dhoni had the determination of a youngster before the league was suspended due to the lockdown imposed to contain the pandemic.

"Dhoni is his own man but I see him playing the IPL for at least two three years. When it comes to playing for India, only he knows best," the source added.

Last month, Rajasthan Royals executive chairman Ranjit Barthakur had said the franchise was open to a shortened IPL with only Indian players.

"Earlier we could not think of an Indians-only IPL but now there is enough quality to choose from. It is better to have an Indians-only IPL than not have it at all," he had told news agency.

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