Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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Agencies
January 14,2020

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Agencies
January 24,2020

Mumbai, Jan 24: Former Indian cricket captain and former MP Mohammad Azharuddin on Thursday denied allegations of cheating levelled by a travel agency in Maharashtra and threatened to file defamation suit of ₹100 crore.

"Those who filed the FIR have done it only to be in the limelight. There is no truth in it. The allegations are baseless," Azharuddin said in a video message on Twitter.

Azahruddin, who is now president of Hyderabad Cricket Association, said he would soon seek advice from his lawyer and will file Rs 100 crore defamation case against those who lodged the FIR.

A case was filed in Aurangabad on Wednesday against Azharuddin and two others for allegedly cheating a local travel agent of around ₹21 lakh.

The complaint was lodged by Shahab Y. Mohammed, 49, proprietor of Danish Tours & Travels here, a former executive with the defunct Jet Airways.

"We have lodged a first information report against Mujeeb Khan (Aurangabad), Sudheesh Avikkal (Kerala), Mohammed Azharuddin (Hyderabad). No arrests have been made and further investigations are underway," Investigating Officer A.D. Nagre, of the City Chowk police station, told IANS.

According to the complainant, between November 9 and 12, 2019, Avikkal booked several international airline tickets and Azharuddin's personal secretary Mujeeb Khan promised to pay the ticket charges. He said since no payment was made, he was compelled to lodge the police complaint.

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News Network
January 14,2020

Sydney, Jan 14: Retired South African big-hitter AB de Villiers on Tuesday said efforts are on to ensure his comeback in the national team for the T20 World Cup in Australia, a plan in which his IPL form will play a crucial role.

Speaking to Cricket Australia's official website 'cricket.com.au', the 35-year-old swashbuckler said he would love to be back two years after calling it quits internationally. He is currently in Australia to play in the Big Bash League.

"I would love to. I've been talking to 'Bouch' (new South Africa coach Mark Boucher), (new director of cricket) Graeme Smith and (captain) Faf (du Plessis) back home, we're all keen to make it happen," he said.

"It's a long way away still, and plenty can happen – there's the IPL coming up, I've still got to be in form at that time. So I'm thinking of throwing my name in the hat and hoping that everything will work out," he added.

De Villiers, nonetheless, is keeping a check on his expectations.

"It's not a guarantee, once again. I don't want to disappoint myself or other people, so for now I'm just going to try and keep a low profile, try and play the best possible cricket that I can and then see what happens towards the end of the year," he said.

"There are a lot of players (involved with CSA) who I used to play with. Guys who understand the game, leaders of the team for many years" he said of the present dispensation.

"So it's much easier to communicate than what it used to be in the past. They understand what players go through – especially players that have played for 15 years internationally.

"It doesn't mean that everything is going to be sunshine and roses, but it's definitely a lot easier and it feels comfortable, the language that's being used and just the feel that everyone has at the moment in South Africa about the cricket," he added.

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