Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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Agencies
July 8,2020

New Delhi, Jul 8: After a hiatus of 116 days, international cricket will be resuming today as England and West Indies lock horns in a three-match Test series.

Since March, no international cricket has been played due to the coronavirus pandemic. Because of this virus, whole sporting action across the world came to a standstill.

Australia and New Zealand had played the last international cricket match on March 13 behind closed doors, but the remaining two ODIs of this particular series were cancelled due to COVID-19.

India and South Africa's ODI series also met the same fate due to the pandemic.
It was looking as if it will take a while for sports to come back, but slowly and steadily, all different sports have managed to get into gear and provide fans some respite in these turbulent times.

German football league Bundesliga was the first one to come back, and the organisers set the template as to how to go about conducting tournaments behind closed doors, keeping all safety protocols in check.

Soon after, La Liga, Premier League, and Serie A followed and all major football leagues came back on the television screens across the globe. Formula One kickstarted last week with the Austrian Grand Prix and now it is the time for cricket to resume.

The series between England and West Indies will be played behind closed doors and the matches will be played in Southampton and Manchester. This will be the first time in the 143-year long history of Test cricket that the matches will be played without no crowds.

The England-Windies Test series will be held at Hampshire's Ageas Bowl and Lancashire's Emirates Old Trafford, which have been chosen as bio-secure venues. After the series against West Indies, England would also lock horns with Ireland in three ODIs and Pakistan in three ODIs and as many T20Is.

However, the series against West Indies will be followed closely across the world as all other boards would be looking to see as to how cricket series can be scheduled in their own backyard with the current scenario regarding coronavirus.

The dates for three Tests against West Indies are:

First Test: July 8-12 at Ageas Bowl
Second Test: July 16-20 at Emirates Old Trafford
Third Test: July 24-28 at Emirates Old Trafford

Windies side had arrived in the UK in mid-June and the entire camp had to quarantine themselves for 14 days at Manchester.

For the entire tour, the West Indies squad will live, train and play in a 'bio-secure' environment in England as part of the comprehensive medical and operations plans to ensure player and staff safety.

The bio-secure protocols will also restrict movement in and out of the venues.
Both England and West Indies have played intra-squad practice matches to get some cricketing form back.

While England played their practice match in Southampton, Windies played theirs at Manchester.

West Indies will be led by Jason Holder, while Ben Stokes would captain England in the first Test as regular skipper Joe Root has left the bio-secure bubble to attend the birth of his second child.

England squad for the first Test: Ben Stokes (captain), James Anderson, Jofra Archer, Dom Bess, Stuart Broad, Rory Burns, Jos Buttler, Zak Crawley, Joe Denly, Ollie Pope, Dom Sibley, Chris Woakes, Mark Wood.

West Indies squad for the first Test: Jason Holder (captain), Jermaine Blackwood, Nkrumah Bonner, Kraigg Brathwaite, Shamarh Brooks, John Campbell, Roston Chase, Rahkeem Cornwall, Shane Dowrich, Shannon Gabriel, Chemar Holder, Shai Hope, Alzarri Joseph, Raymon Reifer, and Kemar Roach.

As safety precautions against the coronavirus, the International Cricket Council (ICC) has also brought about some changes to the playing conditions. The new guidelines include the ban of saliva to shine the ball and allowing replacement of players displaying symptoms of COVID-19 during a Test match.

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

A team can be issued up to two warnings per innings but repeated use of saliva on the ball will result in a 5-run penalty to the batting side. Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

Also, the requirement to appoint neutral match officials has been temporarily removed from the playing conditions for all international formats owing to the current logistical challenges with international travel. The ICC will be able to appoint locally based match officials from the ICC Elite Panel of Match Officials and the ICC International Panel of Match Officials.

Moreover, teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the match referee will approve the nearest like-for-like replacement. However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

The ICC had also confirmed an additional unsuccessful DRS review for each team in each innings of a match, keeping in mind that there may be less experienced umpires on duty at times.

This will increase the number of unsuccessful appeals per innings for each team to three for Tests and two for the white-ball formats.

The first Test between England and West Indies gets underway later today from 3:30 PM IST.

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News Network
March 4,2020

Mar 4: The BCCI has decided to implement strict cost cutting measures with the notable decision being IPL 2020 champions' prize money will be halved as compared to 2019. In a circular sent to all IPL franchises, the BCCI has notified that instead of a whopping Rs 20 crore, the IPL champion team will now receive Rs 10 crore only. "The financial rewards have been reworked as a part of the cost cutting measures. The champions will get Rs 10 crore instead of Rs 20 crore. The runners-up will get Rs 6.25 crore from earlier Rs 12.5 crore," a BCCI notification, in possession of news agency, read.

The two losing qualifiers will now get Rs 4.375 crore each.

"The franchises are all in good health. They also have multiple ways like sponsorships to bolster their income. Hence the decision on prize money taken," a senior BCCI source said.

However, a state association hosting IPL games will get Rs 1 crore each with franchises and BCCI contributing Rs 50 lakh each.

It has also been learnt that mid-level BCCI employees won't be allowed to avail business class flights like earlier times for flying to the Asian countries (Sri Lanka, Bangladesh, UAE) where the flying time is less than eight hours.

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Agencies
May 26,2020

Some of the ICC guidelines on resumption of cricket border on the impractical and will need a review when the cricketing world is closer to action, feel former players Aakash Chopra, Irfan Pathan and Monty Panesar.

Last week, the International Cricket Council recommended a host of "back to cricket" guidelines including 14-day pre-match isolation training camps to ensure the teams are free from COVID-19.

The world body issued training as well as playing guidelines which will drastically change the way the game is played.

Among them are regular hand sanitising when in contact with the ball, no loo or shower breaks while training, minimising time spent in the changing room before and after a game, no use of saliva on ball and no handing over of personal items (cap, sunglasses, towels) to fellow teammates or the on-field umpires.

"Social distancing is very doable in individual sport but very tough in a team sport like cricket and football. If you need a slip during the game, would you not employ it?

"If the team is going through a 14-day quarantine and is being tested for COVID-19, I am fine with that process. Now, after that, if we have more guidelines for the players during the game, then you are making things complicated. Then there is no point of a quarantine period," former India pacer Pathan told PTI.

Safety cannot be compromised but regularly sanitising hands during the game will be too much to ask from the players.

"Safety is paramount but we should not make the game complicated. If a bowler or fielder has to sanitise hands every time he touches the ball, then it would be very difficult.

"You can shorten the process of giving the ball to the bowler. Instead of the usual chain (wicket-keeper to cover fielder to bowler), the keeper can straight away give the ball to the bowler but even then the bowler will have to sanitise hands six times in an over," said Pathan seeking more clarity on the guidelines.

Former India opener Chopra said it is still pre-mature to prepare a fixed set of guidelines for resumption of cricket as the situation is evolving "every day".

"That (regular hand sanitisation after contact with ball) is obviously impractical but my big question is when the game happens in a bio secure environment and everyone is quarantined and tested, do these additional measures make a difference?

"On the field, I can still understand but what happens when you go back into the dressing room? How do you practice social distancing there? So it becomes quite complicated.

"To be honest it is all very premature. Once they get closer to resumption, which will take some time, there will be more clarity," said Chopra.

International cricket is likely to resume in July with England hosting West Indies and then Pakistan.

Bundesliga football league has already begun in Germany behind closed doors and by the time cricket resumes, more sporting competitions would have restarted and Chopra feels that will help cricket decide the way forward in post COVID-19 times.

"By the time cricket resumes, more football would have started after Bundesliga. Cricket can take lessons from there, collect data and ideas and see what is practical and what is not."

Former England spinner Panesar foresees the start of the England-West Indies series making things a lot clearer for the entire fraternity than they are at the moment.

"The 14 day quarantine is very much needed and well done to the ICC for including that. I think we will see resumption of international cricket with England hosting West Indies in July. We might have some practical ideas then, the other countries would also be watching keenly and will learn how to go about it.

"But measures like regular hand sanitising is not going to be practical. May be you could sanitise every one hour but it can't be regular during the game," said Panesar.

While Pathan feels the on-field safety measures will make managing over-rate a bigger challenge for teams, Chopra said no loo or shower breaks during training won't be that much of an issue.

"Training is still controllable. You don't have to be there for a long time but you would still have to use the restroom at some stage. You may avoid taking a shower but you will have to use the restroom.

"I think the idea of these guidelines is to make cricketers more aware that you have to take care of yourself and inculcate habits which are in everyone's interest in the current scenario," added Chopra.

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