Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
February 26,2020

Melbourne, Feb 26: On a high after two easy victories on the trot, including one against defending champion Australia, the Indian women's cricket team will aim to inch closer to a semifinal berth when it takes on New Zealand in the ICC Women's T20 World Cup here on Thursday.

The Indians have hardly broke a sweat in their 17-run and 18-run wins over hosts Australia and Bangladesh in their previous two matches, and they are perched at the top of five-team Group A standings with four points from two matches.

A win against New Zealand on Thursday will take the Harmanpreet Kaur-led side on the threshold of a knock-out stage spot, to be competed among top two teams from Group A and B.

In the two matches so far, the Indian team has been impressive both in batting and bowling.

The 16-year-old sensation Shafali Verma has been the standout batter with a whirlwind 17-ball 39 against Bangladesh, following her 29 against Australia.

One-down Jemimah Rodrigues has also been among the runs with 26 and 34 in the two matches so far.

Only captain Harmanpreet, among the top order batters, has not scored big and she is due big innings.

India is also likely to be bolstered by the return of star opener Smriti Mandhana who missed the match against Bangladesh due to fever.

The middle-order has also done its bit with Deepti Sharma playing a major role against Australia with an unbeaten 49 while Veda Krishnamurthy hit a match-defining 11-ball 20 not out for a late flourish against Bangladesh.

The bowling department has been led admirably by seasoned leg-spinner Poonam Yadav -- seven wickets in the first two matches -- with pacer Shikha Pandey ably supporting her with five scalps so far.

New Zealand, though, have a better head-to-head record against India in recent years, having won the last three matches between the two sides.

Exactly a year back, they had beaten the Indian team 3-0 in a three-match T20 International home series.

India will, however, remember their massive 34-run win against New Zealand in the previous edition of the T20 World Cup in 2018 in the West Indies. Harmanpreet had struck a memorable 103 to lead her side to victory.

New Zealand have some top-class players in their ranks in the form of captain and all-rounder Sophie Devine and top-order batswoman Suzie Bates while pacer Lea Tahuhu and leg-spinner Amelia Kerr will lead the bowling department.

They will go into this match on a high after an easy seven-wicket win over Sri Lanka on Saturday.

Devine had led her side from the front with an unbeaten 75 off 55 balls at the top of the order in that win.

The Teams:

India: Harmanpreet Kaur (capt), Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Shafali Verma, Poonam Yadav, Radha Yadav, Taniya Bhatia (wk), Harleen Deol, Rajeshwari Gayakwad, Richa Ghosh, Veda Krishnamurthy, Shikha Pandey, Arundhati Reddy, Pooja Vastrakar.

New Zealand: Sophie Devine (capt), Rosemary Mair, Amelia Kerr, Suzie Bates, Lauren Down, Maddy Green, Holly Huddleston, Hayley Jensen, Leigh Kasperek, Jess Kerr, Katey Martin (wk), Katie Perkins, Anna Peterson, Rachel Priest, Lea Tahuhu.

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News Network
March 3,2020

Sydney, Mar 3: Former Australia pacer Brett Lee foresees a "different" looking India making their maiden T20 Women's World Cup final and attributed their rise to the emergence of star players like 16-year-old Shafali Verma.

Besides opener Shafali, experienced leg-spinner Poonam Yadav has been the other match-winner for India in the competition. The Harmanpreet Kaur-led side topped the group stage with four wins in as many games and play their semifinal here on Thursday.

"They've never reached the final but this is a different India team from the one they’ve seen before. They've combined match-winners in Shafali Verma and Poonam Yadav with consistent players with both bat and ball," Lee was quoted as saying by ICC.

"We've always known they have some of the best players in the world but now Harmanpreet Kaur has a team around her that can support the big players, and fill in the gaps when they have an off day."

Only a special effort from their opponents can stop India from reaching their maiden final, feels Lee.

They'll go into the semi-finals full of confidence and it will take an excellent team to stop them from reaching the Final."

Talking more about Shafali, who has got 47, 46, 39, and 29 so far, Lee backed the teen sensation to make a bigger score in the semifinal.

"Shafali Verma has been excellent at the top of the order, she’s brought a fearless energy to India’s batting and been brilliant to watch.

"You feel she can go even bigger as well – she hasn't reached 50 yet, which is both exciting for those watching and worrying for the bowlers.

"We saw from the opener against Australia just how good India can be, and it’s no surprise they’ve continued that form to top Group A," he added.

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News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

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