With hardly few hours left for Eid-ul-Fitr and Ganesh Chaturthi, the two most shopping-friendly religious festivals of the two major communities of the region, the dual festival shopping is reaching its climax as shoppers are thronging at all commercial streets of the coastal city of Mangalore.
All the city malls, markets, and shops are engaged in buying and selling activities, especially cloth stores from morning till night.
With a rise in the number of buyers, traffic jam in the city's busy market areas and junctions, especially from Kankanady, to State Bank area has become acute.
Sales of many a Mangalorean top retail outlets have grown threefold compared to their normal sales. Mangalorean buyers are somewhat different from other cities of the state. Customers here bother less about prices. All they look for is the quality of the products, especially clothes. As a sales expert says, “Generally Mangaloreans want something unique and trendy - and if it is their choice, they are ready to pay any sum.”
Retail prices of men's and women's wear, both home-made and imported rose by 10 to 20 per cent than last year. Prices of different varieties of cloths, particularly cotton, tissue, silk and synthetic, have registered a sharp rise although the shops are almost full of a variety of garments.
However, the volume of transactions is relatively higher this year, as the city's shopping hubs and malls such as City Centre, Bharath Mall, Empire Mall, Saibeen Complex and all retail shopping outlets were humming with unusual Eid shopping crowd.
Middle income people, are found moving from shop to shop asking prices of goods. Roadside footpath shops and small shops of lower price market are also found more crowded along with big shopping malls.
Meanwhile, a large number of makeshift shops have sprung up on the foot-paths and open areas of the city.
Most upper class buyers are crowding different big shopping centres, while the low-income group people are also seen purchasing their desired items from their familiar shops and makeshift selling points in the city. The people like daily wage earners are swarming the markets on the footpath of busy Central Market and other busy spots around the city.
Supply of goods, including foreign brands, in the market is abundant. The goods vary from luxury to household items. Varieties of female and kids wears are flooded at shopping centres.
As usual, the demand of both ordinary and branded clothes, footwear, and cosmetics is high in the markets.
To attract potential customers shopkeepers meticulously decorate their shops with new dresses and beautiful attires. Moreover, some famous boutiques have also become more attractive for the upper class customers.
Interestingly the festive boom has come after a steep aati sales dip. Sales have doubled this week than the last week in almost all the shops. "We had a sale of Rs 300,000 last week. This week we are selling up to Rs 600,000, says Jamal, a shop owner in Kankanady.
People are ready to pay as much as possible as they want to make their dear ones happy with gifts for Eid-ul-Fitr, say both traders and customers.
Afeefa, a housewife, says that her husband bought four new salwars for Eid. “I liked all of them. But my children are not yet satisfied of what their father purchased for them”, she says with a sigh.
Jithesh, a shop owner Bharath Mall, said that the Eid sale has picked up for last several days. "Normally the sale picks up more after 20 Ramadan," he said. According to him, prices of children's dresses increased by nearly 20 per cent in a year.
Another shop owner in the same mall says that there is a great demand of imported clothes among customers. “Sometimes we sell local clothes terming it as imported as many customers do not understand the difference between a local and an imported dress," he added with a smile.
Many middle class women are fond of branded dresses. "I always prefer branded dresses for my son as I do not find the colour, fabric quality and finishing of ordinary dresses satisfactory," says Maimoona, a housewife.
Maimoona however admitted that sometimes she might not be able to differentiate between ordinary dress and a branded one as latter also come with duplicate logos of branded companies.
When it comes to groceries, the residents of posh areas of the city prefer high-end branded and packed stuffs according to an official of a leading supermarket of Mangalore.
“Some specific brands of grocery items are only available in our mall, which you cannot find in other malls of Mangalore” says a marketing executive of the biggest mall of the city.
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