The festival also affords a most auspicious occasion to recharge ourselves every year with the true spirit of service and sacrifice for the welfare of the society, and find therein the highest spiritual fulfillment of human life.
The sister-brother relationship highlighted by Raakhi goes far beyond the mere personal protection of a female from a male. It also implies the basic element of an amicable and harmonious social life where all members of the society look upon themselves as brothers and sisters and as children of one common motherland.
This ancient Vedic festival is mainly celebrated on the full moon day (Poornima) of the month of Shravan (August).
On this day, the sister ties a colourful Rakhi around her brother's wrist and prays for his long life and prosperity after performing the traditional aarti. The brother, in turn, gives her beautiful Rakhi gifts and vows to protect her through thick and thin. The festival of Rakhi or Raksha Bandhan reaffirms the bond of love between the sister and brother.
Indian mythology and history are full of instances related to the celebration and significance of the tradition of Rakhi - peace and brotherhood.
History and Legends
According to legend, Raksha Bandhan was a ritual followed by Lord Yama (the Lord of Death) and his sister Yamuna. Yamuna tied raakhi to Yama and bestowed him with immortality. Yama was so moved by this gesture that he declared that whoever gets a raakhi tied from his sister and promised her protection will become immortal.
In the epic Mahabharata, Lord Krishna advised Yudhishtra, the eldest of the Pandavas to observe the Raksha Bandhan ritual to ward off untoward incidents and impending evils. During the battle of Mahabharata, Queen Kunti tied a raksha on her grandson Abhimanyu to protect him in battle.
The Bhavishya Purana cites a story that the devas once battled with the danavas (demons) for twelve years. However, the devas lost, including the mighty Indra. So they prepared to fight again. On this occasion, Indrani tied a rakshaa on her consort Indra, after extolling Raksha Bandhan’s glory. Indra then attained victory.
Another legend suggests that the festival of Raksha Bandhan commenced when Goddess Lakshmi tied the ‘rakhadi’ on King Bali. Since King Bali offered devotion by sacrificing everything to Lord Vishnu, the day is also known as ‘Bali-eva’ or ‘Baleva’ for short. Therefore when Brahmin priests perform puja rituals, they chant a famous mantra while tying the ‘nada chhadi’ (raksha) on a devotee
Now time has changed!
The modern technology has also had a major impact on this Vedic festival too. Today, sending a funny or inspiring Rakhi SMS during Raksha Bandhan has become a trend to convey love and affection. Banking on the popularity of sending Rakhi SMSes, many service providers offer customised, graphic and a variety of Rakhi SMS options to their customers. Moreover, the availability of sending a Rakhi SMS in the language of one's choice has amplified its popularity.
Online Rakhi stores also play a major role in offering a striking collection of delightful Rakhi gifts at great prices for the festival. Most online or virtual stores offer an extensive range of colourful Rakhi gifts with the option to send Rakhi to India or anywhere around the world ensuring timely dispatch.
Rakhi business!
The practice of presenting gifts on Rakhi is an important aspect of the festival. On this occasion, brothers and sisters pamper each other by giving Rakhi gifts that are considered as tokens of love and affection. Rakhis and Rakhi gifts, and sweets sell like hot cakes on this day. Shops gear up for Rakhi festival by putting up Rakhi gifts for brother or Rakhi gifts for sister that are designed and crafted exclusively for the occasion.

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