Combating corona: Dubai unveils creative outdoor campaign encouraging public to #StayHome

KT
April 16, 2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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News Network
May 2,2020

Dubai, May 2: Saudi Arabia has confirmed 1,362 new coronavirus cases, bringing the total number of COVID-19 patients in the country to 25,459, the Ministry of Health reported Saturday.

In the daily media briefing, the ministry announced 7 more deaths and 210 new recoveries, raising the total number of fatalities and recoveries to 176 and 3,765, respectively.

Out of the 1,362 new cases reported today, 249 were confirmed in Medina, 245 in Jeddah, 244 in Mecca, 161 in Riyadh, in addition to 126 infections in Dammam, 81 in Khobar and 80 in Jubail.

Dr. Mohammed Al Abd Al Aly, spokesman for Saudi Arabia’s Ministry of Health reiterated that so far there was no evidence that hot weather will curtail the spread of coronavirus.

Authorities continue to urge people to stay at home unless necessary despite having relaxed some restrictions and curfews at the start of Ramadan.

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News Network
April 29,2020

Dubai, Apr 29: Dubai on April 23 was a suicide, Dubai Police confirmed to Gulf News on Wednesday.

According to Dubai Police, he committed suicide by jumping from a building in Business Bay.

“We received a report about a man plunging to his death from the 14th floor of a friend's building on Thursday. The businessman committed suicide over financial problems,” Brigadier Abdullah Khadim Bin Sorour, director of Bur Dubai Police Station, told Gulf News.

Joy Arakkal receiving the Lifetime Achievement Award from Kerala Chief Minister Pinarayi Vijayan

The police ruled out any criminal suspicion behind the suicide and said they are coordinating with the businessman’s family for the repatriation of his body.

A UAE Gold Card visa recipient, Arakkal was the managing director of Dubai-headquartered Innova Group of Companies which had diverse businesses, with major focus in the oil sector. He is survived by his wife Celine and children, Arun and Ashly, who live in Jumeirah.

Consul General of India in Dubai Vipul confirmed to Gulf News that Arakkal’s family is set to fly home with his body after Indian authorities gives them special permission to travel in a chartered air ambulance.

“They have received the NOCs (No Objection Certificates) from India. We have taken it up with the UAE MoFAIC (Ministry of Foreign Affairs and International Cooperation) for necessary permits from the UAE side,” Vipul said.

Once the approval is received, a chartered air ambulance will fly in from Bangalore to carry the family and the mortal remains of Arakkal.

Quiet embalming service

A few social workers and community leaders, who were coordinating with Arakkal’s family for the repatriation procedures, attended the embalming service was on Tuesday.

“Only the family members and a few of his employees were present apart from us,” said advocate Hashik T.K.

He said M.K. Raghavan, a member of Indian parliament from Kerala, and R. Harikumar of Elite Group in the UAE, offered great support for securing approvals from Indian authorities.

“We have been requesting the central and state governments to consider the emotional aspect of traditional funeral process in the case of expats who die abroad.”

He said almost two dozen bodies have been flown to India in the past few weeks on cargo flights. But, no family member was allowed to accompany the bodies so far.

Besides Arakkal’s family, the Indian government also issued immigration clearance for the family of a cancer patient from Nottingham, who is seeking treatment, to fly down to Calicut International Airport in Kerala.

Quarantine and funeral
On reaching Kerala, the family members would follow the quarantine procedures as per the government rules, Hashik said.

Arakkal’s’s funeral will be held in his hometown in Mananthavady in Wayanad district where he had built a 45,000sqfit mansion, one of the biggest houses in Kerala, last year.

“It is sad that he could stay in that house for a month or so only,” said a community member.

He said Arakkal had built houses for the poor and also funded the weddings of several young couples back home.

His companies include oil refineries, petrochemical trading, ISO tank cleaning services, shipping services and a telecom company working for infrastructure projects in the UAE.

He had received many awards including a lifetime achievement award from the Chief Minister of Kerala Pinarayi Vijayan during his visit to Dubai.

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News Network
May 13,2020

Riyadh, May 13: Saudi Arabia’s cabinet on Tuesday urged oil-producing nations not only to adhere to agreed cuts to production, but further reduce output to help restore balance in global oil markets, state news agency SPA reported.

In issuing the call to OPEC+, which includes members of the Organization of the Petroleum Exporting Countries plus Russia and other nations, ministers said the Kingdom is committed to supporting the stability of global oil markets.

After the meeting, acting Minister of Media Majed Al-Qasabi said that in addition to its commitment to the OPEC+ agreement, the Kingdom will voluntarily reduce output by an additional 1 million barrels a day in June. It will also try to implement additional cuts this month, with the consent of its customers, he added.

The cabinet said the Saudi initiatives aim to encourage other countries, whether they have signed up to the OPEC+ agreement or not, to adhere to its reduced rates and to cut output even further to help stabilize global oil markets.

During the cabinet meeting, which was conducted using video conferencing, King Salman also briefed ministers on his recent telephone conversation with US President Donald Trump. He said they affirmed the historical and strategic relationship between the two countries and their commitment to the continuation of joint efforts to enhance security and stability in the region.

Ministers were then updated on the latest developments in the corona virus crisis, including the steps being taken locally and internationally to control it and safeguard public health, the number of cases in the Kingdom and the care being provided to those who are infected. They also reviewed details of the active screening and testing programs in all parts of the country, which have helped to keep the number of deaths relatively low compared to global rates.

The cabinet praised the efforts being made by government officials to combat the pandemic, and stressed that citizens and expatriates must abide by the precautionary and preventive measures introduced to prevent the spread of the virus.

Ministers described the decision by Saudi Arabia to host the Pledging Event for the Humanitarian Crisis in Yemen 2020 on June 2 as an extension of the Kingdom’s humanitarian and development contribution, which reflects its pioneering role in supporting its neighbor.

The cabinet also welcomed the formation of the new government in Iraq and reiterated Saudi Arabia’s support for the nation and its readiness to work with the new administration to strengthen relations and enhance security and stability in the region.

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