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Combating corona: Dubai unveils creative outdoor campaign encouraging public to #StayHome

KT
April 16, 2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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Agencies
January 4,2020

Dubai, Jan 4: Three UAE airlines have made it to lists of the safest carriers in 2020, reinforcing the value these companies provide passengers in the increasingly competitive aviation scene.

Abu Dhabi's Etihad Airways and Dubai's Emirates are in the list of the top 20 safest airlines, while Sharjah-based Air Arabia is in the list of the top 10 low-cost carriers, safety and product rating website AirlineRatings.com reported on Thursday.

It named Qantas as the safest airline for 2020 out of the 405 carriers it monitors.

The top 20, in order, are Qantas, Air New Zealand, EVA Air, Etihad Airways, Singapore Airlines, Emirates, Alaska Airlines, Qatar Airways, Cathay Pacific Airways, Virgin Australia, Hawaiian Airlines, Virgin Atlantic Airlines, TAP Portugal, SAS, Royal Jordanian, Swiss, Finnair, Lufthansa, Aer Lingus and KLM.

"These airlines are clear standouts in the airline industry and are at the forefront of safety," said AirlineRatings.com editor-in-chief Geoffrey Thomas.

"For instance, Australia's Qantas has been recognised by the British Advertising Standards Association in a test case in 2008 as the world's most experienced airline."

"Qantas has been the lead airline in virtually every major operational safety advancement over the past 60 years and has not had a fatality in the pure-jet era," said Thomas.

AirlineRatings.com editors also identified their top 10 safest low-cost airlines; they are, in alphabetical order, Air Arabia, Flybe, Frontier, HK Express, IndiGo, Jetblue, Volaris, Vueling, Westjet and Wizz.

Saj Ahmad, chief analyst at StrategicAero Research in London, says that it isn't a surprise that UAE carriers are on those lists.

"UAE airlines almost always feature in the top rankings for safety because they value the equipment that they fly their passengers on each and every day," he told Khaleej Times on Thursday.

"All airlines do; but for the UAE, where airlines have expanded rapidly in the last couple of decades, it's an amazing feat that they rank so highly while inducting so many new aeroplanes."

There's little benefit to adding luxurious cabins if maintenance, security and safety protocols as well as routine engineering schedules are not adhered to, he stressed.

"And with the UAE itself sporting MRO activities as well as through companies like Strata, which supply components to Airbus and Boeing directly, airlines here have harnessed that tech-change to ensure that their fleets have the highest redundancy and safety checks at every possible chance," Ahmad added. "That translates into passenger confidence - and we can see the brand and loyalty strength across Emirates, flydubai, Air Arabia and Etihad; it's no surprise that each year, they all fly more and more passengers across their network."

In making its selections, AirlineRatings.com editors and its industry advisors take into account numerous critical factors that include: Audits from aviation's governing bodies and lead associations, government audits, airline's crash and serious incident record, fleet age, financial position and pilot training and culture.

"All airlines have incidents every day and many are aircraft or engine manufacture issues instead of airline operational problems. And it is the way the flight crew handles incidents that determines a good airline from an unsafe one. So just lumping all incidents together is very misleading," said Thomas.

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News Network
May 21,2020

May 21: Mosques across the UAE will remain closed during Eid Al Fitr, a top official has said. The Takbeer, which is chanted before the special prayers performed on Eid, will be broadcast from mosques 10 minutes before the prayer time.

During the virtual press briefing held on Wednesday, Dr Farida Al Hosani, official spokesperson of the UAE health sector, reminded citizens and expats about the importance of adhering to the safety measures as laid out by the authorities.

Contact tracing process

"Before we began to use Al Hosn app to trace the contacts of Covid-19 cases, the tracking process used to take more than 48 hours. It also depended on the memory and honesty of people. The app is an AI-enabled methodological way to trace individuals who came in contact with Covid-19 cases so that they are isolated. It has proven to be an efficient way to stop the spread of the coronavirus," Dr Farida said.

Install the app

She called on all the public to install the app on their smart phones. "The success of the tracing system via Al Hosn app relies on its use. We hope 50 to 70 per cent of people in the UAE instal and use the app in an effective way."

No sermon

Sheikh Abdul Rahman Al Shamsi, Spokesperson for the General Authority of Islamic Affairs and Endowments, said there will be no sermon for the Eid prayers.

He called on everyone to welcome Eid with joy and positivity and to stay connected with their loved ones via social media.

Mass testing

Dr Amna Al Dahhak Al Shamsi, the official spokesperson of the UAE Government, said mass testing continues across the country.

She stressed on the importance of adhering to precautionary measures and cooperating with the authorities.

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Agencies
July 31,2020

Jeddah, Jul 31: Hajj 2020 pilgrims arrived in Muzdalifah Thursday night to rest after spending the day in Arafat.

Earlier, the pilgrims scaled Mount Arafat to pray and repent, as a highly unusual Hajj approached its climax. They listened to a sermon delivered by Sheikh Abdullah Al-Manea and prayed Dhuhr and Asr prayers together at the Al-Namirah Mosque in Arafat.

This year’s pilgrimage is the smallest in modern times, after the number of participants was greatly restricted to prevent the spread of the coronavirus. 

Tight security was in place around the foot of the rocky hill outside Makkah, also known as Jabal Al-Rahma or Mount of Mercy, in preparation for the high point of the annual ritual.

Video footage shown on state television showed the pilgrims setting off on their climb to the summit. They wore face masks and observed strict social-distancing rules imposed by Saudi authorities.As sprinklers sprayed water on them to provide relief from the summer desert heat, the pilgrims raised their palms as they climbed the slopes of the hill — the site of Prophet Muhammad’s last sermon. When they reached the top they recited holy verses and prayed for forgiveness for their sins.

Earlier, the pilgrims were taken in buses from Mina to Mount Arafat. Strict precautionary measures were in place, with each group accompanied by security teams, ambulances and civil defense vehicles. 

When they arrived, their temperatures were checked before they entered Namirah Mosque to hear a sermon that was translated into 10 languages.

“The camps were set up for pilgrims in Arafat early on,” said Minister of Hajj and Umrah Muhammad Salih Bentin. The sermon at Namirah Mosque was delivered by Sheikh Abdullah Al-Manea, who led the pilgrims in noon and afternoon prayers.

“During Hajj this year, we reiterate that it is essential for pilgrims, as well as everyone assisting them, to adhere to the precautionary regulations that have been implemented,” Al-Manea, a member of the Council of Senior Scholars, said during his sermon. “This is to be done for their own safety.

“Precautions have been put in place to protect lives against the damage that the pandemic can cause, and also to actualize Islam’s teachings pertaining to safeguarding human life by Allah’s permission.”

The stay in Arafat is described as the pinnacle of Hajj and Muslims around the world reflect the actions of pilgrims by asking for forgiveness and praying for their deepest desires.
Pilgrims left Arafat in coaches for Muzdalifah after sunset and will pray the Maghrib and Isha prayers there.

After sunset prayers, the pilgrims made their way down Mount Arafat to Muzdalifah, where they will spend the night before the final Hajj ritual, the symbolic stoning of the devil. 

This year, each pilgrim received sanitized pebbles in advance of the event on Friday, which is the first day of Eid Al-Adha.
This year the Kingdom faced the unprecedented challenge of ensuring pilgrims attending Hajj were protected as much as possible from the risks of the coronavirus.

They will then sleep, pray the Fajr prayer there tomorrow and then leave for Mina.

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