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Combating corona: Dubai unveils creative outdoor campaign encouraging public to #StayHome

KT
April 16, 2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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Agencies
July 31,2020

Mount Arafat, July 30: Muslim pilgrims converged Thursday on Saudi Arabia's Mount Arafat for the climax of this year's hajj, the smallest in modern times and a sharp contrast to the massive crowds of previous years.

A tight security cordon has been erected all around the foot of the rocky hill outside Mecca, also known as Jabal al-Rahma or Mount of Mercy.

Pilgrims, donning masks and observing social distancing, were brought in buses from neighbouring Mina, state television showed, as Saudi authorities impose measures to prevent a coronavirus outbreak.

They were subject to temperature checks and attended a sermon -- which state media said was translated into 10 languages -- before they set off on the climb to the summit for hours of Koran recitals and prayers to atone for their sins.

The scene was strikingly different to last year's ritual when a sea of pilgrims ascended Mount Arafat, marshalled by tens of thousands of stewards in a bid to prevent any crushes.

After sunset prayers, pilgrims will make their way down Mount Arafat to Muzdalifah, another holy site where they will sleep under the stars to prepare for the final stage of hajj, the symbolic "stoning of the devil".

It takes place on Friday and also marks the beginning of Eid al-Adha, the festival of sacrifice.

The hajj, one of the five pillars of Islam and a must for able-bodied Muslims at least once in their lifetime, is usually one of the world's largest religious gatherings.

But only up to 10,000 people already residing in the kingdom will participate in this year's ritual, compared with 2019's gathering of some 2.5 million from around the world.

"You are not our guests but those of God, the custodian of the two holy mosques (Saudi Arabia's King Salman) and the nation," Hajj Minister Mohammad Benten said in a video released by the media ministry on Wednesday.

Security cordon

A security cordon has been thrown around the holy sites to prevent any security breaches, an interior ministry spokesman said.

Riyadh faced strong criticism in 2015 when some 2,300 worshippers were killed in the deadliest stampede in the gathering's history.

But this year, those risks are greatly reduced by the much smaller crowd.

The pilgrims have all been tested for the virus, and foreign journalists were barred from this year's hajj, usually a huge global media event.

As part of the rites completed over five days in the holy city of Mecca and its surroundings, the pilgrims converged on Mount Arafat after spending the night in Mina.

A district of Mecca, Mina sits in a narrow valley surrounded by rocky mountains, and is transformed each year into a vast encampment for pilgrims.

They began the hajj on Wednesday with their first "tawaf", the circumambulation of the Kaaba, a large structure in Mecca’s Grand Mosque towards which Muslims around the world pray.

The Kaaba is draped in a black cloth embroidered in gold with Koranic verses and known as the kiswa, which is changed each year during the pilgrimage.

Pilgrims were brought inside the mosque in small batches, walking along paths marked on the floor, in sharp contrast to the normal sea of humanity that swirls around the Kaaba during hajj.

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coastaldigest.com web desk
July 6,2020

Dubai, July 6: In an attempt to make a comeback in the tourism sector amidst managing covid-19 crisis, Dubai is all set to welcome holiday-makers from foreign countries from July 7.

It said those entering would have to present certificates to show they had recently tested negative for the coronavirus or would undergo tests on arrival at Dubai airports.

Reassuring tourists of several comprehensive measures to prevent the transmission of the pandemic, Dubai Tourism urged global travellers to make the city that boasts world class health and safety standards "a must-visit destination."

Dubai Tourism hosted a virtual forum for stakeholders and partners to share its industry outlook ahead of the city's reopening to international tourists.

The forum, which was attended by nearly 2,000 key executives from the aviation, travel and hospitality sectors and across tourism touch-points, provided a first-hand insight into current and post-pandemic strategies that will help accelerate tourism momentum and position Dubai as a safe global destination.

Helal Saeed Almarri, director general, Dubai Tourism, said that the city has put in place a robust strategy to manage the pandemic with the key priority being to safeguard the health and well-being of citizens, residents and guests.

Dubai, which saw a 5.1 per cent in tourist traffic to 16.73 million in 2019, remains top of mind for travellers and ranks high in global Internet search rankings for tourist destinations.

Dubai Tourism has launched marketing activities designed to convey positive messages about travel in today's environment, Dubai's preparedness, high standards of quality and safety, unique experiences that await visitors and also address traveller concerns across every touch-point in their journey.

The forum highlighted the preventive measures taken so far against Covid-19 that have further elevated the UAE's standing as one of the world's safest countries. The UAE is globally ranked No.3 in testing per million of population. It was also ranked No.3 in an international survey that assessed satisfaction with governments' response to the pandemic.

Over 350 influencers were also deployed to take the Dubai story in 14 different languages to a global audience spanning 18 markets, which yielded over 21 million engagements across multiple social media platforms.

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News Network
April 27,2020

Riyadh, Apr 27: The government of Saudi Arabia has signed a SR995 million (approx. Dh972m) contract with China to provide Covid-19 tests for nine million people in the Kingdom.

The Saudi Press Agency, SPA, reported that the decision came "as a result of a phone call made today (Sunday) between the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and Chinese President Xi Jinping."

The contract includes providing necessary equipment and supplies, making available of 500 Chinese specialists and technicians who are specialised in performing tests, establishing six large regional laboratories throughout the Kingdom; including a mobile laboratory with a capacity of performing 10,000 tests per day. Saudi cadres will also be trained to conduct daily tests and comprehensive field tests, under the new agreement

The contract was co-signed by the National Unified Procurement Company and Chinese company Huo-yan Laboratories by Dr. Abdullah Al Rabeeah, Advisor at the Royal Court, on behalf of the Government of Saudi Arabia, and Chinese Ambassador to the Kingdom Chen Weiqing, as a representative of the Chinese Government.

The contract is one of the largest contracts that will provide diagnostic tests for the novel Coronavirus.

Tests were also purchased from several other companies from the United States, Switzerland and South Korea, bringing the number of available tests to 14.5 million, covering around 40 percent of Saudi Arabia's population, SPA added.

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