Facebook is asking you to act now and save the "free" Internet; but so are activists!

December 17, 2015

Dec 17: Many of us woke up today to notifications on our Facebook timeline where our friends showed their support for the free internet. In India, free means a lot.

fbSo if Facebook and activists both expect you to act to save the free Internet, who do you trust? Although the world also has two distinct meanings for the word free, in India both meanings matter a lot. In 1947, we got to know one side of the word free! Free as in freedom. The open source movement thrives on this idea of freedom, which emphasises on the liberty to make a choice. Even if it may be convoluted, or take an extra while to accomplish a simple task; it is, nonetheless, a privilege to be able to decide for oneself.

On a similar front, free has another meaning. Where free comes with no charge. It"s the best thing to happen during the year end. Obviously nothing is every given for free! It"s usually a bundle. For instance, you buy a shirt and get another free. What it usually comes down to is you get 2 shirts for the price of one. Or one shirt at half the price. In effect, you paid for one shirt, but end up getting two.

Clearly free is the most exciting word we can hear of. It excites us, and we look forward to free around any deal we may get.

So essentially, what is it with Faceb

ook that it has managed to put off so many people and get them to vociferously oppose its Free Basic package.

It"s interesting how the debate to net neutrality began with activists setting up a website (savetheinternet.in). And now Facebook is taking the same route, but countering the Net Neutrality camp by influencing its user base to send emails to Trai that renders their support for Free Basics in India.

The user clicking on the Send Email button is showing support for Digital Equality, which is a good term for free as in free of charge. But that free, hinders the basic aspect of freedom, of choice, that many more want to defend with all might!

The email that is drafted by Facebook on your behalf reads:

To the Telecom Regulatory Authority of India, I support digital equality for India. Free Basics provides free access to essential Internet services, such as communication, education, healthcare, employment, farming information and more. It helps those who can"t afford to pay for data, or who need a little help with getting started online. And it"s open to all people, developers and mobile networks. With 1 billion Indian people not yet connected, shutting down Free Basics would hurt our country"s most vulnerable people. I support Free Basics and digital equality for India. Thank you.

Over the series of meetings that Mark Zuckerberg has had with the Indian Prime Minister Narendra Modi, and his subsequent interest in India, there has been some key messages that have stood out. And that is the need to get more Indians on the Internet. In reality, Facebook. We"ve seen Sundar Pichai also take an active interest to push for Wi-Fi, which is good. But we believe, there"s much more that needs to be done!

You"d probably agree, there"s a strong business case to focus on India. Over the years, our sheer population has moved from being a liability to being our greatest asset. For we"ve created a huge internet hungry audience. The best thing for companies such as Google and Facebook.

However, there"s a key difference in the approach taken by Google and Facebook. While Google is enabling free internet through Wi-Fi networks, Facebook is riding on a fine line, between what is noble and what isn"t. Free internet would eventually come at a price. And that price is freedom itself. Strong activists who have been fighting for net neutrality, or the objective independence of data packets we access online have vehemently opposed Facebook"s Free Basics plan. Some of these individuals include Sir Tim Berners-Lee, the creator of the modern web.

In addition, Google is also working towards speeding up the mobile internet experience by delivering lighter, leaner web pages, which is quite similar to Opera Turbo that enabled closer delivery of web content, through more optimised and compressed data packets.

Update: In response to this story, Facebook has issued an official statement, attributed to its spokesperson: “Hundreds of millions of people in India use the Internet every day and understand the benefits it can bring. This campaign gives people the opportunity to support digital equality in India. It lets people speak in support of the one billion people in India who remain unconnected, and lets them participate in the public debate that is being held by The Telecom Regulatory Authority of India on differential pricing for data services. And it gives them the opportunity to support Free Basics, which is proven to bring more people online and accelerate full internet adoption.”

Effectively, you are expected to take a stand. Which side of free are you on? If you"re undecided, then the basic rule may help – there"s nothing like a free beer!

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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News Network
March 13,2020

Bengaluru, Mar 13: In the wake of fresh cases of Covid-19 reported in Karnataka, Infosys Foundation chairperson Sudha Murty has urged the Karnataka government to take steps to shut malls and theatres, saying the coronavirus multiplies in air-conditioned areas.

In a letter to the government, she said preventive measures should be taken to control the spread of coronovirus before it gets worse.

Murty, who also leads the State government-constituted Karnataka Tourism Task Force, said she has discussed the current situation with Chairman and Executive Director of Narayana Health, Devi Prasad Shetty.

She suggested closure of all schools and colleges with immediate effect, malls, theatres and “all air-conditioned areas where the virus multiplies”, and allow only essential services like pharmacy, grocery and petrol bunks.

“It is not scientifically proven that the virus dies in high temperature,” she said pointing to spread of the virus -- despite heat -- in peak summer in Australia and Singapore, which have “summer all 12 months”.

“I request you to vacate one government hospital with at least 500 - 700 beds for this purpose (to deal with coronavirus cases), which requires oxygen lines and pipes,” she said.

“Infosys Foundation, the philanthropic and CSR arm of software major Infosys, would do the civil work and Devi Shetty has agreed to share resources like medical equipment,” she added.

“We would like to work with the government proactively so that we can prevent this as early as possible,” Sudha Murty said.

The total number of confirmed coronavirus positive cases in Karnataka is five, including the 76-year old man from Kalaburagi who died on Tuesday night.

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Agencies
July 15,2020

New Delhi, Jul 15: The employees union of state-run telecom operator BSNL will stage protests across the country on Thursday on a host of issues including the cancellation of its 4G tender and non-payment of salaries.

All major unions are organising ‘lunch-hour black-flag' demonstrations throughout the country under the banner of All Unions and Association of BSNL (AUAB), said a statement by AUAB. These demonstrations will be organised, by maintaining social distancing and by taking other precautions, like wearing of masks. The BSNL employees will also wear black-badges the whole day on July 16.

The employees body would demand that BSNL should immediately be allowed to roll out its 4G services and the tender should be issued immediately. Further, they want that in the matter of procuring new equipment and upgradation, there should not be any discrimination between BSNL and other private telecom service providers.

Recently, the Centre cancelled the 4G upgradation tender for BSNL as it had decided to come up with fresh specifications for the upgrade process, in a move to keep Chinese technology companies at bay as the border tussle escalated with the northern neighbour.

The Department of Telecommunications (DoT) would issue a fresh tender for the same, and people in the know said that Chinese companies may not be allowed to participate.

"The agitational programme is being organised to express the deep anguish and resentment of the employees against cancellation of BSNL's 4G tender, cancellation of BSNL's proposal for upgradation of its 49,300 BTSs to 4G, abnormal delay in issuing ‘Add on Order' for 4G equipments, inordinate delay in the implementation of BSNL's Revival Package and against the non-settlement of the burning problems of the employees," said the statement.

The umbrella body of BSNL's employees' unions noted that rolling out of 4G services is the backbone for the revival of this telecom PSU, but the recent cancellation of the tender floated by BSNL for procuring 4G equipment at a cost of Rs 9,300 crore, has brought the company back to square one.

It said that BSNL is already having 49,300 base transceiver stations (BTS), which are 4G compatible and through minor upgradation, all these equipment can be converted into 4G BTSs with an investment of about Rs 1,500 crore.

In addition to this, BSNL could have added another 15,000 BTSs, by placing an Add on Order to the existing mobile tender, it added.

Noting that in October 2019, the PSU could have rolled out pan-India 4G services, AUAB said: "Being the sole owner of the company, the Government of India also cannot shirk its responsibility in this matter."

"Adding insult to injury, the tender floated by BSNL to procure 4G equipment, has been cancelled by the government, based on a complaint from the Telecom Equipments and Services Promotional Council (TEPC)," it said.

AUAB said that BSNL is already lagging four years behind the private operators, in terms of 4G and the cancellation of the tender is going to inordinately delay the company's 4G launch.

Saying that TEPC's contention has been to bar foreign companies from participating in BSNL's tender, AUAB statement pointed out that when private operators are procuring equipment from multinationals, "why BSNL alone should be compelled to procure 4G equipments from domestic vendors, whose 4G technology is not tested or proven so far."

It alleged a conspiracy to destabilise BSNL by disrupting its rolling out of 4G services.

AUAB further said that even after the lapse of nine months, the implementation of the much publicised BSNL's Revival Package is moving at a snail's pace.

"Except the swift retrenchment of 79,000 BSNL employees under VRS, all other assurances given in BSNL's Revival Package have been put in cold storage."

The management should ensure that the salary payment of the employees is made on the last working day of every month. Deductions made from employees' salary, on account of "society dues", should immediately be remitted, it said.

Regarding the monetisation of the company's assets under the revival package, the organisation said that the land asset should not be handed over to corporates, at "throwaway" prices.

"These lands should be sold in a transparent manner and at the prevailing market rates. They should not be sold at book value or at circle rates. The AUAB will strictly monitor these dealings," it said.

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