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Aamir tried to destroy India's brand identity: Amitabh Kant

[email protected] (Agencies)
January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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News Network
April 4,2020
Udupi, Apr 4: District Commissioner Jagadeesh has warned that the vehicles of people who break lockdown norms will be seized.
 
Addressing the media, he said, “People who want to buy essential items are allowed come out of the house between 1100 hrs and 1900 hrs, but we have noticed that some are unnecessarily coming out and blocking the roads. If this continues, vehicles of such people will be seized.”
 
No new COVID-19 positive cases were reported since Friday Udupi district.

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News Network
February 19,2020

Hassan, Feb 19: A 19-year-old boy, in a bid to impress his girlfriend, stole a sports bike from an OLX seller but cops managed to reach him through her on Tuesday.

The accused, Pramod, who works at a bakery, had been involved in a bike-lifting case two years ago too.

On February 9, Pramod saw an advertisement on online marketing platform OLX from Puneeth, a farmer from Shravanabelagola town, who wanted to sell his sports bike for Rs 1.4 lakh. Pramod called him up and the two agreed to meet around 6pm that evening at Shravanabelagola town bus stand.

Once there, Pramod, a college dropout, assured Puneeth that he would buy the bike but wanted to take it for a test drive. The seller agreed. A few minutes passed and when there was no sign of the bike or Pramod, Puneeth tried calling him. The phone was switched off and could not be contacted since. Puneeth immediately filed a cheating case with the Shravanabelagola police.

SP R Srinivas Gowda and ASP BN Nandini put together a team and began tracing Pramod's call detail records. Maximum calls were made to a single number and it turned out to be his girlfriend's.

Cops called the girlfriend and on Tuesday, asked her to contact him and ascertain his location. They traced him near Hassan city's railway station and nabbed him along with the bike. On interrogation, Pramod confessed that he wanted to impress his girlfriend and take her on long drives on the sports bike.

Police said Pramod, who belongs to Bandithimmanahalli village of Alur taluk, dropped out of college two years ago and has been working at a bakery in Sahyadri Circle.

While working, he has been involved in several incidents of bike-lifting. Cops said he appeared to have strained relations with his family and had taken to crime to make a quick buck.

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News Network
June 17,2020

Mangaluru, Jun 17: The first chartered flight repatriating Indians stranded at Kuwait for months landed at the international airport here.

The Jazeera Airways flight privately booked by the Keralites and coastal Kannadigas living in the Arab country had left sometime in the afternoon with 160 passengers on board.

The flight also carried the mortal remains of Sathish Kochu Shetty (45), who died in a fire tragedy at a refinery in Kuwait on June 14.

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