Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
IFF getting credit by the main person from Ullal struggled a lot behind this issue. nobody remember him. Finally the credit goes to IFF
Mashaallah great job done by iff
Masha allah great job done by. IFF.
ALHAMDULILLAH...
Tremended work done by INDIA FRATERNITY FORUM.
financially support from donors is highly appreciated.
may ALLAH accept all good deeds from all.
One of the noble act by India Fraternity Forum. And we must appreciate the NRI business personalities who responded positively to IFF call. Thank you CDi for the news..!!
From the bottom of my heart I really thank and pray with Almighty Allah to bless each of them whoever helped these fellow brothers to get release from the jail.
May Allah accept all our good deeds- Ameen.
Well done IFF and team! Following up a case for last 7 years is not an easy task. It is victory for team work, determination and patience.
Financial support from donors and victims family is highly appreciated.
May Allah accept the good deed from all.
Masha Allah. Great job
Masha Allah .great job
Al Hamdulillah after so many years of relentless efforts from IFF finally Allah has helped us in getting positive result. Hats off to IFF, we are with you.
Really great work May Allah accept our good deeds
Dear CD
Why did u edited the report. It seems that u dont want to highlight the efforts of Iff brothers in the report
My special thanks to India fraternity forum and business man for this great noble cause. Keep it up.
Great work by India Fraternity Forum (IFF), Jeddah, May Allah reward for your humanitarian Service. We have to appreciate IFF efforts because they are following this case since more than 7 years for this particular case. IFF team achieved this goal by the grace of Allah and well wishers as well as Indian Consulate service.
My special thanks to IFF and business man who supported for this great noble cause. Allah will bless you for this great job. Keep it up.
EIFF good work
http://www.daijiworld.com/news/news_disp.asp?n_id=377876
http://www.daijiworld.com/news/news_disp.asp?n_id=377876
Correct report ..
IFF good work , keep the good work
IFF doing a great work in GCC , ..
Alhamdulilha may Allah reward all the people who worked for it and even the donors who supported well specially Indian Faternity Forum.
Great Work by I.F.F
Great job done IFF jeddah Team..
Keep it up...
Great work by iff because struggling behind the case from 7 year is not so easy. This case finalized by iff without any political support . And one who donated for this will be appreciated and will get reward in sha Allah
Al hamdulillah
Tremended work done by IFF from last 7 years they are following case in filed work documentation every thing great...without IFF efforts it was not possible to release this case..they have done major case like Nelaydi Sulaiman 3 years back got released and Kakkepadau Tahaliah Case they fought with insurance company 5 years back.. finally insurance payed Orphans family SR 1.25 lakh. may almighty allah accept good deeds...special thanks to welwisher team
Good job IFF
Iff is doing great work throughout gulf countries. As I closely watched social work which doing by iff for Indian expatriates is really good and appreciable. In above case Aslo iff have done wonderful job and get great success to release them from jail. Congratulation to iff to get great success. Keep on serve Indian community. Good luck
Great work IFF....
Good work.
Alhamdulillah
Masha Allah Good job IFF
Keep it up IFF. Your effort is really appreciable.
Thanks IFF, Hats off for your efforts, several tried but you guys succeed. some times need extra power than money, hats off again.
Congrats.. Thanks to the authority
Should thank to the authority or the people who tried for the release made that possible
Allah's grace. Those who are believing in Allah, will not get suffered.
Al Hamdulillah
THANKS FOR IFF AND BUSINESS MAN
Congrats. Al Hamdulillah. May almighty reward all the donors including CD boss. the efforts of IFF is also appreciable.
Good news.
Add new comment