Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Swetha and Srilatha, you both need treatment along with education to read the story and understand, nothing will materialize by just barking
In the film boy and girl from different communities can do all types of romance and they can show to the whole world, where is a respected and fast money making business.
But in the real life even just saying Hello is a big crime.
Everyone should take care of their every such action.
This is India.
ITS NOT A SECRET THAT HALF OF THE POLICE OF KARNATAKA ARE CHADDIS & ARE WAITING FOR ANY OPPORTUNITY TO POUNCE ON MINORITIES.
SRILATHA / SWETHA,
Please visit Jacqueline & Smrithi and talk to them & then JUDGE. They are saying they left on their own will. We know cheddi police who target the innocent either from Muslims or DAlits.. & if we believe this police story who deceived people many times.
When we accept such made up news - I think animals are better than humans.. cos humans just rely on false news and accept whatever said in the media without VERIFICATION...
Ahmed Nisar must learn a lesson here. Dont make friends if U dont know them personally... Tomorrow cheddi police will target U for having friends with strangers who may have illegal activities.
Grow up boys stay away from girls who are illegal to you according to islamic laws..\every parts of your body will speak as evidence on day of judgement \"may allah guide all youths to straight path ameen."
@ SWETHA CHINNAPPA ...
SRIILATHA
IF UR BROTHER IS TORTURED FOR NOT INVOLVED ISSUE WHAT WILL BE UR ACTION, TAKE OUT THE SAFFRON CHADDI FROM UR EYES FIRST..
EVEN GIRL CAME BACK AND TOLD THEY WENT ON THEIR OWN WISH
i think the name of the accused police officers should be named in this article....
would also like to know wat the MLAs are doing on this case..... they seem to be busy in only ribbon cutting, attending marriages, going to charity association function in gulf
Police brutality deplorable and condemned. Where is the Muslim Central Committee and Mr. Masood look into this matter.
Totally Misguided, we cant see any hit mark on his body, police should interrogate everyone with whom they get know involved in this. girls reached home safely thank god, if this girls did not return to the house this same person will be protesting everywhere, so please media allow police to do their job, let him face it for whatever he did.
this guy should be punished extreme this s not enough. why he wants to chat with girls knowing the situation in mangalore.
Poor guy, He digged his own grave, keep away yourself from girls.
whats wrong with this police, in india no freedom to talk to girls. serious action must be taken against police.,
nowadays its dangerous to talk to girls through social media, and this boys also cant make them away instead of knowing the fact.
Dear Nisar and all the Muslim youths,
Does your RELIGION allow you to join any groups with girls other than your relatives?
\Then, verily! Your Lord - for those who do evil (commit sins and are disobedient to Allah) in ignorance and afterward repent and do righteous deeds, verily, your Lord thereafter, (to such) is Oft-Forgiving, Most Merciful\""
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