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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, Aug 9: karnataka's Health Minister B Sriramulu has tested positive for the novel coronavirus. He has been hospitalised and is being treated for Covid-19. The minister has also asked all of those who came in contact with him recently to take necessary precautions.

Sriramulu made the announcement in a series of tweets on Sunday. He said, “After symptoms of flu, I have tested positive for coronavirus today.”

“Under the leadership of Honorable Chief Minister (BS Yediyurappa), all the departments of the government, including my department, have been working hard against Covid-19. From the time of corona's appearance, I have had the opportunity to visit 30 districts and work in harmony with the government's desire to treat people well. It is in this backdrop that I am going to be hospitalized and treated,” B Sriramulu said.

Karnataka’s Health Minister also added, “All those who have been in contact with me recently have been requested to take precautionary measures.”

Earlier this month, Karnataka Chief Minister BS Yediyurappa also tested positive for Covid-19. The state's Leader of Opposition and former CM Siddaramaiah of the Congress also declared that his samples too had returned positive for the infection. Both of the leaders are undergoing treatment for Covid-19 at the privately-owned Manipal hospital in Bengaluru.

According to the Ministry of Health and Family Welfare (MoHFW), Karnataka has 79,773 active cases while a total of 89,238 patients have been discharged in the state after recovering from Covid-19 and 3091 have succumbed to it.