Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
If it is so, why did'nt she came out when the incident took place.
If she was scared then, how she became bold now?
Such kind of blacksheep are found in all religions.
And if the priest is guilty then he must be punished as per law of the land.
I was just trying to think what kind of punishment we can give to this rapist.....first and foremost thing is his wife has been committed suicide...for that he did not get punishment....now raped this girl....she will have to face the society with baby which will come up in the near future....
best punishment for this crime is \hang him till death\""
Backstabbing the nation is the biggest crime. This is apparently not a rape. This is consensual sex. May be that woman is used as a bait by anti nationals.
Dear Viren , After this also do you think he is nationalist ? To become natiolist they should qualify by this type of test? Acche Din Already as promised!!!
.............ne walon ko parameshwari ma ke temple mein kue bitaya....
Looks like the troll,who tell this as their internal matter is hand in gloves with the priest or the blackmailer....he must be grilled
Ha Ha Ha Ha...This is called Viren Joke...Viren please list the people and the Crime which belong to ur Internal onces.So that no one in future will Comment on them.
One is Cleared RAPE and RAPIST is ur Internal.NEXT....
stone him to death if he is really a rapist
shame on u, dont call him priest please for god sake.
look at his face, by seeing his face only we can make out he s big proud, should enquir him properly. he stolen many gold jewellery from temple.
now a days for personal grudge some people will do like this. please enquiry on to this simply putting accused photo without clarification its against the law :)
Mr. Kotian Saheb, those who are raping women and those who are supporting these rapists are National, and those who are opposing these evil act are anti national.
Never mind we are anti national for those Desh aur dharm drohi's.
Women is our mother and our sisters.
this kind of human should be banned to enter temple. really black dot of society,
this should be stone to death if allegation against him are true.
No Bajarangi is speaking exept Kotian ? It is his internal matter,
Does Kotian will give the unborn chid his name as father ?
every religion priest are same. they do one thing and tell us to do other things. they only not following which s must.
Why people started screaming. This is our internal matter. anti nationals need not to interfere.
Temple Priest again....
Those who are intelligent should understand surely its not a divine place were many priest are caught in such evil acts specailly with girls.. If girls are not active & did not recognize the DIVINE option of COVERING their beauty to strangers... More of such incidents will follow in near future by these evil innocent looking foxes...
Now be careful ladies.... you are asking permission to go all the temples. Never mind you can go but go along with your blood relation men. Duniya Kharaab hain. Even you are not safe in temple or mandir. There are many Swamiji's were in India facing these charges. You know very well.
In 1400 years before Prophet Mohammed guided that any women who wish to go outside (such as market, mosque etc.) to accompany their blood relation men.
Inquisitive to see Comments from Kotians and like minded trolls
WAKE UP guys! Cheddi will twist this reality & U honest hindus will accept it as it is... Please dont support the culprits who are involved in crime of our girls.... Protect the girls which ever religions it is... Stop supporting the CULPRITS who alwz twist the realities.
Never FEAR this people - FEAR only the one who created U & ME. When U fear the one who gave us soul... our fear for CREATION will become WEAK>>>
Shameless People....Throw him out of Country.Ban him from India.This is what we call Intolerance.Being a priest in a reputed and Historic place how could he do such shameless act.Innocent girl should get Justice.
Pitty on his 20 year old Daughter.
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