Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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According to the police, the accused used to sexually assault the 14-year-old sister while their parents, who work as labourers, were away for work. He had reportedly also threatened her of ‘dire consequences’ if she complained about him to anyone.
Comments
FROM WHERE HE GOT THIS EDUCATION
answer: FROM CHADDIS TO RAPE SISTERS...
SULIBELE note that THIS EDUCATION IS NOT FROM MADRASAS........
under influence of alchohol anything can happen. Ban alchohol to protect poor women.
Mohan, Sridhar, Menaka... Brahmana true color exposed.. Is he not a HINDU who u guys are using to all the terrorist attack on innocent.
God knows what we do not know. if this is true, highly deserve the capital punishment.
Brother's please don't comment its Veren's Internal issues.So please
How is his caste relevant,?
headline should be dalith brother raped Impregnated his sister.
born criminal !!!!! hang him.
seriously inhuman act, accused must be hanged to death. anyways dalith people will get bail very easily he may come out easily.
vemule protester please help this girl, this is totally inhuman act, protest to hang him to death.
seriously this type of criminals must be stoned infront of all, dog and this brother dont have any difference, he should be killed.
Now where is the protest, no sound at all that means dalith can make any crime?
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