Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Good to see new names occurring to defame Minorities.. Keep going guys.. I guess many new names are on the way still to mock Minorities.. Good luck.. God Bless you..
Some in this thread are proud of being Hindu Nationalist and people like me are proud being Indian Muslim...
And thats why my country name comes first.....
Nevertheless, the so called fake bajrangis. chaddis etc... can't be called patriots of our country. because they dont beleive in unity and they always want to divide country in the name of religion and no matter how much they try.....they will never be successful
As a Hindu, I am proud of Nikhithraj , who had expressed anger against those who raise anti-national slogans and backstab motherland. Whatever my friend Nikhithraj had said that is 100% correct.
A SIMPLE TRUTH
80% of JNU students are Hindus, that is also from Northern India, where Northern India called as Hub of Hinduism.
How these people can be anti national or committed sedition.
The students and staff both are against the central gov't. They are indeed intelligent students, staff in JNU, unlike some others.
You Bhajees label yourself as the only Patriots and others as anti nationals. If you are a true patriot, be obedient to the National constitution. Even you are not a pure Hindu. You are spoiling the name and image of Hindu culture. Because of your ideology Hinduism is very faster diminishing and other religions like Christianity and Islam is growing at the fastest rate which was never before.
Any way, if not you, at least your offspring are coming out from your clutches and following the right path but not your portrayed Hindu culture. They will be real Hindus. If they are real Hindus, then they will choose what they have to be.
Its nice to see so many Hindu brothers and sisters are gathered in colourful function ...what is the main agenda behind this kind of gathering to prove what ? Provoke one community against another ? .. Its true government should take an proper action against goons who had called anti national slogan .. and its clearly shown who were there behind this drama.
As we all seen SDPI or any of its wing never done something wrong which divide india or effect our Indian democracy and it seems they are the who trying to save indian secularism, but we feel RSS and its wings always tried to divide india by religion or cast and they always raise their saffron flag instead of Tricolour Indian Flag.
People should think about political , religious or any party leaders, they are getting their daily bread from where ? Look at the past history of MP, MLA and other members ..they all given hate speech and recognized by people and later they forget them as well.
here we should use our common sense.. regardless of religion for our daily bread and other things we common man should work hard.. there is no logic behind hate one another ... no single common person will get tax free life, no one will wave up our utility bills or supply daily food ... so we all should stand as Indian to show the power of India ..
Hindu Samavesha - only hate and politics speech????
No any good message from the Hindu religion??
IF RSS AND BD HAS REAL LOVE TO OUR MOTHER LAND INDIA THEY NEED TO RAISE THE NATIONAL FLAG NOT THEIR SAFFRON FLAG ..
Y R U RAISING THE SAFFRON COLOR FLAG PLEASE DONT TEACH US THE TO LOVE THE NATION WE KNOW VERY WELL THAN UU
WE MUSLIMS AND CHRISTIANS AND OTHER RELIGIONS WE KNOW.. WE LOVE OUR INDIA MORE THAN UUUU ,
YOU ARE ACTING LIKE THAT U R THE ONE RSS AND BD WHO DIRECTLY FIGHT WITH BRITISH AND MADE INDIA INDEPENDENT..
.
U R ANTI NATIONALS ATTACKING CLUB, LADIE, BAR , COLLEGES SCHOOLS, BEEF EATERS, CHURCHES, MOSQUE ..
DID U HEAR TILL NOW THAT CHRISTIAN AND MUSLIM COMMUNITY ATTACKED THE TEMPLE, BARS, CLUBS? AND BECAUSE OUR RELIGION DOES NOT TEACH US THAT TO ATTACK THE INNOCENT ..
U R THE ONE WHO EDITED THE AUDIO OF JNU TO ANTI SLOGAN NOT US AND IT PROVED......
THIS IS U R ACCHE DIN WHA WHA WHA... U RECIEVED BIHAR RESULT RIGHT WAIT AND SEE IN FUTURE,,
SDPI is a part of BJP, they help gain more seats in recently held election....
oppose modi, oppose BJP, oppose RSS but dont support Pakistanis or who wants to divide India whose slogans are anti national.
anti-national elements who shouted anti-India slogans, should be detained quickly.
Anti-national slogans r not at all good.. But what our govt.is doing? shoot them to kill.
totally wrong statement.
My heart cries after seeing those people who shouted anti national slogans. Shame on you.
who gave rights to univ students to endorse anti India slogans, congress gaining, but still loosing, truth always stand next to BJP
Anti National Slogans are Minor Issues\ - Paid MSMS YET they all are barking endlessly over this issue!! Strange!"
Freedom of speech doesn't mean you raise anti-national slogans.
If anti-national slogans are raised & then they are supported,I think there can be nothing worse than that
I feel angry over anti-national slogans raised in some universities. this people should be in jail for life time.
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