Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Rakesh
why sit in DOHA come to INDIA and start \Swatch Bharath\" before that clean your \"dirty mind\""
nationals=those are protest peacefully .
anti nationals=beating the people, taking law in hand, not respecting supreme court order,abusing people.
now decide who is antinational.
Dear Mohammad and Syed Jubail, Every one has a right to say his opinion or comment on any issues. so please refrain yourself from wrong comments.
Thanks to PFI to register their unhappy on Ananth statement against Islam and Muslims.
#4 RAKESH DOHA, BE CAREFUL YOU ARE NOTED BY PFI ACTIVISTS FROM DOHA.....DONT COMMENT SUCH A HARSH WORD TO MUSLIM COMMUNITY....
Rakesh Doha, Kindly refrain from commenting against muslims as you are in a muslim country and should be thankful that your daily bread is coming from muslims. First clean your thinking SWACH BRAIN
Sagar & Rakesh please give one anti national activity of PFI...
But for RSS so much available....Sindhagi flag, major bomb blast - Ajmer Dargha, Mecca Majsid, samjota Express, demolition of Babri Masjid and lot more...
We all knew after Modi government u all people are frustrated....u all require a change now better all chaddi gang migrate to Nepal because no one will disturb u there...
azadi from PFI, well known anti national group, let me give one example if your true believer of god your should support all the religion. bhagwan commented against hindu god !!! if u people are not anti national u have to protest against that also. clearly pfi related all people and groups are anti national. if u want a wonderful national please avoid protest against the one who commented on u, your god, protest against effects on each and every one,
KICK OUT RSS FROM THIS BEAUTIFUL COUNTRY....THEY DONT DESERVE TO BE A PART OF THIS LOVELY COUNTRY.......I LOVE MY INDIA
I HATE RSS IN INDIA
WE WANT AZAADI FROM RSS, VHP,BD SRS, ANTI NATIONALISTS GROUP....
SAVE INDIA FROM RSS
PFI is only hope for the future
People criticise only those who work for the community....as you see that RSS was attacking MULIMS verbally and physically ....but time has changed .....it now attacks verbally PFI (as it has no guts to face PFI physically) because PFI fight to the limit against any elements which is against our constitution and against any Fascist so called Powers and against Anti nationals like Muthaliks who hoisted Pakistan flags
by the way we forgot that Govts taken the Sindhagi Flag issue than JNU fake slogan issues...this is real Fascism
come on people ...dont here gossips against Popular Front of India ...its all Gossips either from So called Secular Muslim leaders who for their self interest go against it ...or RSS who are seeing PFI as thret to their ultimate Goal of Brahminism INDIA
u guys cannot do anything , what happened to baby nirbhaya ( fake case) , all people know about your community mentality .instead of do some good job like swach bharath . we dont see no proactive lead taken by muslim community on this part .
guilty must be punished, good luck pfi u will get justice.
anti national protest, anti national party of india.
PFI doing good protest, protest till ananth gets maximum punishment.
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