The Bollywood story through film posters, lobby cards

January 2, 2014

BollywoodNew Delhi, Jan 2: Bollywood's unseen and lesser known stills capturing action, affection, portraiture and villainy through decades-old film memorabilia like cinema lobby and show cards is now put on show.

Curated by photographer Rahaab Allana as a tribute to 100 years of cinema, these curios are showing at an exhibition he has titled "Filmy Jagat: Shared Universe of Indian Cinema" at the Art Heritage Gallery here.

"The visual culture in India is vast. It was the end of the centenary and I felt in the end, we should talk about sub cultures rather than the mainstream activities going on all the time," Allana told PTI in an interview at the the opening of the exhibition.

The exhibition, says the photographer is an attempt by his team to bring to fore the sub culture of photography that existed in Hindi movies for four decades from 1940 to 1980s but still unknown to the masses.

"For instance, the lobby cards and show cards that would have originally been pinned up in cinema theatres, are some of the most acknowledged forms of photography. We have made them part of the exhibition," he says.

The focal point of the exhibition is a scrap book titled "Filmy Jagat" scribbled in hand on the cover.

Acquired by Allana a year ago, the pre-independence book paved the way for the exhibition. "Working around the streets of Mumbai and picking up material, I came upon this scrap book and I realize that a scrap book is an important sub-culture of photography. I realized that I would like to research it and found out that there was no publication or history around scrapbook so I thought to do one," he says.

Divided into different tropes and styles, the show highlights such film stills dating from a later period in Indian cinema, namely the 1960s-80s, an era that gave way to a global audience for Hindi films. Action, Affection, Portraiture and Villainy are therefore some of the recurring moments that were captured throughout film photography.

The curator of Alkazi Foundation for the Arts. Allana says he had no plans of putting up a show when he acquired the archives. "I had no thought while going for the archives. I acquired them I because liked them," he says.

Allana admits it was a challenging task to acquire all the archives. "It was challenging. Easy as everyone was dedicated to it but difficult for obvious reasons," the curator says.

He hopes that people visit the exhibition and they start "responding to it in their own capacity." Another reason which Allana had for putting up this exhibition was to show his support for offbeat cinema. "If we want to make that kind of cinema supporting this type of exhibition is good," he said.

The exhibition preempts a publication specific to the scrapbook, titled Filmi Jagat Scrapbook: Shared Universe of Indian Cinema, by Niyogi Books with a introduction by Shyam Benegal which will be released early next year. "Yes, we hope to release it in the first quarter of the year," says Allana.

Along with this a parallel exhibition titled Contemporary Artworks, where artists have responded to the "dynamic presence of Bollywood".

M F Husain's "Culture of the Streets", a portfolio of 20 signed photographs printed on Kodak C-Print with foil on photo paper shot in the 1980s, makes it clear that for Husain, the streets of Chennai with their enormous hoardings of South Indian movie stars were a part of the contemporary urban landscape and a part of the artist's visual vocabulary.

Younger artists like Bharti Verma's otherwise vacant streets and homes of New Delhi are dominated by a historic legacy of film posters that are suspended like a giant, silent backdrop in the distance. Sharmistha Dutta creates collages of 1970's film posters pasted on ruined, blood-splattered city walls, against which she arranges interesting and vivid portraits of the common man.

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News Network
February 11,2020

New Delhi, Feb 11: 'Housefull 4' actor Pooja Hegde will star opposite Salman Khan in his Eid 2021 release 'Kabhi Eid Kabhi Diwali'.

Film critic and trade analyst Taran Adarsh made the announcement on Twitter on Tuesday.

"CONFIRMED... #PoojaHegde opposite #SalmanKhan in #KabhiEidKabhiDiwali... Directed by Farhad Samji... Story and produced by Sajid Nadiadwala... #Eid2021 release," read Adarsh's tweet.

Earlier, Salman Khan had announced the title of the film 'Kabhi Eid Kabhi Diwali' in January, keeping the trend alive of gifting his fans a movie to enjoy on Eid al-Fitr.

The film is being co-produced by Salman Khan, Sohail Khan, and Atul Agnihotri under the banners Salman Khan Films, Sohail Khan Productions and Reel Life Production.

The flick will hit theatres on Eid 2021, which will be around May 21.

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News Network
January 19,2020

Mumbai, Jan 19: An FIR has been registered against actor Shabana Azmi's driver after the car they were travelling in met with an accident on the Mumbai-Pune expressway on Saturday afternoon, police said.

Ms Azmi's driver has been identified as Amlesh Yogendra Kamat.

According to the police, a complaint has been registered by Rajesh Pandurang Shinde, the truck driver whose vehicle was hit from behind by Ms Azmi's car.

"Due to rash driving by the driver, the car hit the moving truck on the Pune-Mumbai Expressway which resulted in the accident," the FIR copy read.

Soon after the accident, Shabana Azmi was immediately rushed to MGM Hospital in Navi Mumbai and was later shifted to the multi-specialty Kokilaben Hospital in Mumbai's Andheri.

According to doctors, she has suffered a head injury and slight damage to the backbone. Her condition is said to be stable, although, she remains under medical observation.

Her husband lyricist Javed Akhtar, who was travelling with her, escaped with a minor injury.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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