Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Shame on Indian police for registering this kind of cases as even they know this has no basis in constitution.
they supported a cricket or sports team... even I supported UAE Team..I have my right to support any sports team..
PLEASE SEND SRI SRI RAVI SHANKER TO PAKISTANN PLEASEEEEEEEEEEEE
IF HINDHU SAY THAT IS NABOUR CONUTY
IF MUSLIM SAYS HE IS TERROR ACCHE DIN WHA WHA /.
Hope all have gone through below news about shouting slogan in favor of pakistan by Sri Sri ravi shankar ... why you people have not commented on that ....
Pakistan Zindabad....india belong to muslim they ruled for 1000 years, we will take back glory soon.
Mohan; Sharvan, Preethi, Meghana...
Please open your mind and dont fall trap over & over on cheddi media... if You try to accept whatever said in the media again & again even after knowing their LIES ... What should we call U guys...
Dont just make Howdu basava howdu ... for everything which is said in the media ...Use your God given intellectual and stop supporting the aggressor ... cos a day will come when the one who gave this life will account for our deeds done in this LIFE... So stop supporting the aggressor without true knowledge which U might regret later ... as many regretted after becoming voilence with a false statement from the cheddi leaders
Yes these students does not know about what they are talking.
They should be kept behind the bar.
By the way what happened to SRI SRI art of living Swamy who said Pakistan Zindabad??? is he arrested.??
Indians can support any country in any game but when any match is having indian team they should support only india.
@ MEHHNA , PREETHI ,SHARAVAN, MOHAN, KARTHIK ,,
YES WE NEED TO PUNISH THEM HARD , SEND THEM TO PAKISTAN.. EVERYTHING WE WILL DO WT U SAID
SRI SRI SRI RAVI SHANKER SHOULD GO TOGETHER WITH THEM, WE WIL BOOK 3 SEATS IN FLIGHT L
Constitution did not tell citizens to support only Indian team. There is no law saying that, then why on the hell police arrested those innocent people and under which law. In a democracy you have right to chose or support any one you want. Its not a big deal. Pakistan is not our enemy at all, Modiji without informing anyone met Nawaz Sharief, Pakistani PM. It happened because of our friendliness with that country.
I am a good supporter of our Indian team but it does not mean that I impose same on other fellow Indians too.
Grow up guys.
When SRI SRI Shankar said Pakistan Zindabad no action, no arrest,
when a muslim said he is arrested.
INCRIDIBLE INDIA ! WHERE SRI SRI CAN CALL PUBLIC MEETS ! STUDENT JUST TYPED IN WHATSAPP THEY ARE ARRESTED !!
WHEN IS SRI SRI ARREST ! ??????????????/////
if they raised slogans in favor of our arch rival, than take strict action against them. But Please don't touch Desh Bhakt like Ravi shanker !
Send Sri Ravishanker along with Two students from puttur to Pakisthan...Law should be equal for all.Do not bring religion in between.
there is no muslim commentors now ... these two terrorists must be kicked out of india along with their families ... soole maklige they want all benefits here and loyalty to pakistan ... no mercy for these animals .muslims here give big lecturer about religion , but they dont teach manners and basics for their community members .
Yes Mohan should send them pakistan with Ravi sankar...
DEAR PRO-CHADDIS.....
WILL YOU SEND ME SOUTH AFRICA AND ENGLAND IF I SUPPORT HASHIM AMLA AND MOEEN ALI?????
WHEN YOU WILL SEND SRI SRI RAVISHANKAR PAKISTAN FOR CHANTING PAKISTAN ZINDABAD???? WHY NO ACTION ON HIM????
serious action must be taken against them. india the country of peace loving and this type of people misunderstood us for being soft, one thing always should be on head that how much soft we are double to that we could be hard rock.
Pakistan zindabad is slogan of owaisi chaddis. not Bharath matha ki Jai
Now a days its common, need to give proper punishment next time they have to think hundred times before calling this.
both student must be sent to the pakistan, the two dogs of pakistan
me before india started batting: hahahaha we got this wtf pakistAN ZINDABAD
me now: we are brothers and sisters we both win in 1947.....
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