Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
#17 THINKERS, Mangalore
Are you circumcising? Where it is in Quran. Hadith is manmade. Allah never gave quran to Muhammad. Angel gave quran to Muhammad. Angel is not almighty, limited in Power. Satan can overtake angel. Muhammad was caught by satan and the angel couldn’t stop satan delivering satanic verses. Your Allah didn’t interfere at the same time. Allah is from the 14th century. Where was allah before 14th century. Allah means in Hebrew Oak Tree. Allah means in Sanskrit Goddess. AlLat, Uzzah and Mannat three daughters of Allah Muhammad worshiped. Khayru al-makireena ! (S. 3:54; cf. 8:30) Allah is the greatest deceiver. In English translations purposely made it planner, scheduler instead of deceiver. Do Muhammad said in his own mouth I am the last prophet in the Quran. Show me from Uthman edited Quran. Do allah said worship me I am God. Allah never spoke to Muhammad in the Quran. Muhammad Hadith is the sayings of Muhammad. Muhammad was caught by the satatn and delivered satanic verses. Jesus defeated Satan, Jesus was sinless. Muhammad is a sinner asked forgiveness from Allah 70X7 times a day. Don’t follow a sinner’s Book. Jesus is truth and Light. Both the names are advocated to God Almighty. Jesus is coming again. Muhammad’s body rotted in the grave.
#17 THINKERS, Mangalore
Are you circumcising? Where in Quran. Hadith is man-made. Allah never gave quran to Muhammad. Angel gave quran to Muhammad. Angel is not almighty, limited in Power. Satan can overtake angel. Satan cannot overtake God. Allah is from the 14th century. Where was allah before 14th century. Allah means in Hebrew Oak Tree. Allah means in Sanskrit Goddess. AlLat, Uzzah and Mannat. Allah is a greatest deceiver khayru al-makireena)! S. 3:54; cf. 8:30 In English translations purposely made it planner, scheduler and deceiver. Do Muhammad said in his mouth I am the last prophet. Show me from Uthman edited Quran. Do allah said worship me I am God. Allah never spoke to Muhammad in the Quran. Muhammad Hadith is the sayings of Muhammad. Muhammad was caught by the satan and delivered satanic verses. Jesus defeated Satan, Jesus was sinless. Muhammad is a sinner asked forgiveness from Allah 70X7 times a day. Don’t follow a sinner’s Book. Jesus is truth and Light. Both the names are advocated to God Almighty. Jesus is coming again. Muhammad is rotting in the grave.
Dear Prem Prasad,
Sometimes when we learn from cheddi hinduism its not what hindu scriptures says.. similarly there are half baked knowledge in all community... Even if you are reading english translated QURAN.. Its ok. God helps those who look for him HONESTLY> never keep hatred. instead read QURAN to understand, GOD and his attributes ... Allah is all powerful and all knowing... He even knows what is inside your heart even if you are sitting in the DARKEST place on EARTH.. there are some lessons in the QURAN, if we use our intellect rightly... then WE have a lot in this LIFE other than hatred and Jealousy... Come prem...Look for QURAN honestly.
Please know that ALLAH created everything and he sent many prophets when people deviated and worshiped created things...JeSus pbuh was also a messenger of God. Muhammad pbuh is the final and last messenger of God...
Please check the bible where Jesus says worship me, Hindu scriptures says NA TASYA PRATIMA ASTI... there is no image of GOD ... But cheddis will drag U to worship their man made Gods.. anyway QURAN says Use your intellect, Verify what quran speaks... Think and think again and accept what it says...
TRY IT PREM.
#14 THINKERS, Mangalore
Do you still depend on Quran and Hadith which is a trash. III caliph uthman manipulated and edited it, destroying all originals. Muhammad was made to read 7 versions of the Quran and you have only one quran manipulated by the III caliph uthman. The editor of the Quran was wounded by muslims in the Mosque. He ran away to his house. He was killed in cold blood in his house. His quran was soaked in blood. 9/11 is nothing for Muslims. You killed editor of the Quran. What a sarcastic religion you are following. 110-220 and several other sects ahmadies, salafies and kulfies.
Talibans, al qaidah, al nusrah, lashkar toiba etc, etc., RSS is nothing before these Muslims beheader, killers and butchers.
#14 THINKERS, Mangalore
I read English Quran. Muslims said you should read Arabic Quran because allah is limited to Arabic and Mecca. 5 times performing Salat turning the face to Mecca is in Arabic all over the world. Who needs this Limited allah never knowing humans other languages. Read Sanathana Dharma holy book and the holy Bible of Jesus Christ. you will shun your 110 shia and 220 sunni divide.
Prem prasad,
The media has spent a lot to keep guys like U to think the opposite way... I can suggest U to read QURAN .. U will understand every query which is having in your mind. When U feel hatred towards Muslims. Atleast check Yaar what is written in QURAN (Muslim book)...
Dont depend on cheddi media (JNU twisted issue is one)..and zionist media(9/11) ... which has taken people like you as a playboy for them by keeping the masses in FALSE msgs (There are many videos which exposes their evil works)
Understand LIFE and thank God that someone is introducing YOU to the DIVINE knowledge which will benefit in your LIFE & Life after death.... The more Hatred U keep in your heart, it is like YOU are carrying a MOUNTAIN in your back... So, honestly I suggest U to look QURAN which mentions about the LIFE & DEATH and how evil controls those who are FAR from the TRUTH.
#12 THINKERS, Mangalore
Godse killed Gandhi and no more. Muslims stabbed whole India from the back and the wounds are not healed. Why the Muslims wear Nuns dress and carry out suicide bombs. Whole world knows who are the terrorists.
Syria, Iraq, Iran, Libya, Egypt,Sudan's Darfur and the world knows who are the terrorists - All Muslims support zionists.
Prem Prasad
Please ask the Cheddis WHY they dont wear nun's dress when they bomb and blame...
Come on Yaar, dont think we are stupids, whole india know who are bombers and who are innocent... We dont need to tell who is desh premi and who not... But Godse gang will definetely believe wat U say.
#10 THINKERS, Mangalore
You are not less than a Mohammad bin Tuglaq.
RSS are in self-defense.
Show one Christian Nun in full dress blown herself to kill terrorists and innocents in the name of Christianity.- You are bankrupt.
Prem prasad
Have u seen anyhwere in the media cheddis disguised as muslim planting the bombs and the authorities straight away blaming the muslims and FOOLS like U accepting such false newss...
Might be seen in zionist intelligence ...
#6 Rikaz, Mangalore
Have you seen anywhere in the world a fully covered nun carried out a suicide bombing.
The women is a show piece in the Christian land, Islam's Christianophoia. Who knows she plants bombs anywhere she is willing.
when nuns wear burka and go in flight....no issue at all...its hypocrisy...
Quran never say wear burqa, cover fully top to bottom. Hadith is man made.
She wants to switch seat. She is uncomfortable with the co-passenger.
Abdulle is from a Somalian dissent. Cover picture shows white from M.E. All deceptions.
USA is not taking excuses like France and Belgium. Good that the women is thrown out from the plane – safety first.
shame on USA, the so called liberator and democracy protector......
Divine teaching says it is better for YOU to wear your HIJAB...
People with lustful desires alwz oppose such divine teachings... forgetting that they will face their CREATOR one day. It is cos of the MERCY of ALLAH that U escape now... But he will take care of such trouble makers on its prescribed time.. Until then U enjoy your devilish acts... which will have an end and that end will be very severe .... Look how Pharoah was ruling over the people but in the end he has nothing...
QURAN speaks about the LIFE in this earth and how ALLAH bring back the LIFE after death to justify that has happened in this life.. The same way HE gave us life in the first place
It has created problems around the globe such as Iraq, Siria, Egypt, Libiya etc...now they want to live peacefully by evacuating Muslims from flight and country, if you see president nominate Donald Trump's speech where he does not want Muslims to enter US....
For the second time same airlines committed this hate crime in a month
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