Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
We are Sure that by having Phd Doctorate Our Leader will never make an foolish attempt of treating the PHYSICALLY sick people.But we will definitely treat MENTALLY sick people,Like Niranjan Pal,Anupum Kher and so on.
Welcome to Mumbai.
How much shame for us!!! we are ruling by uneducated goons.
Why can't Kanayya ?
If uneducated leaders are becoming Home, Education, Health, HRD, LAW, Defence , PM. CM ministers etc.
Not sure if Dr. Kanhaiya Kumar can treat them but sure he has created a lot of patients
Silly to have same word for medical practitioner and a degree. Valid for a non native speaker to get confused.
Bhakts will soon be queuing up to get prescription of Burnol from Dr. Kanhaiya
\How Will Dr Kanhaiya Treat His Patients?\" Well Earned PhD in Idiotology for Sanghis"
what! Dr kannaiah he is not doctor he is antinational will be in jail forever,
all uneducated joins sangha parivar!!
liquor ban job quota mandir masjid Kanhaiya Rohit Bemula all are vote bank politics
how can anyone take names of Kanhaiya and Dr Ambedkar together. What a farce
Dr. Rakesh Sinha exposing History of Communists on the face of Kanhaiya
How will Dr Kanhaiya treat his patients?’: As if controversies surrounding Jawaharlal Nehru University.
When bhakt overanalysed \DR.\", despite informing that he is doing PhD."
These sene-ass****s are more dangerous than Kanhaiya..
How stupid people can get, simply illiterate ! ‘How will Dr Kanhaiya treat his patients?’
I don't know what is worse. Venom spewing or ignorant fool ! ‘How will Dr Kanhaiya treat his patients?’
LOL these sanghis never fail to give me a good laugh
\There is a reason why uneducated one shouldn't not be our leader. Just see Niranjan pal statement on Dr. Kanhaiya"
Funny people do funny things
he he he funny man
Pardon them Lord!!!
I thought our \Prime Servant\" ji asked this question. thank god petty hindutva leader.."
Lol...No comments
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