Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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He also said that he would never accept the award.
Comments
who cares? go to hell
Media made her popular. No valve for this award. I strongly support raviji for this.
I wish that in your next birth you born as a girl in a backward country like Pakistan or Afghanistan , and if then you are able to raise your voice after being shot at and then if you still stay strong and become an inspiration to millions and the word then and only then would you deserve the respect that your are seeking so desperately.
Malala was also a western drama.... More people deserve to be honoured..... But why shriji just opposed malala only..... Shows comunal mentality clearly
I agree with Ravishankarji.
I agree with Ravishankar ji.
Bro Mohammad, #2
There is medicine for JEALOUSY, HATE, CRIME, EVIL habits... But the person should take the change to change himself.
Let the Jealous person read the biography of Prophet Muhammad Pbuh. and also let him read the QURAN which is the Guidance for humanity and how to live life according to the law of God. JEALOUSY will run away automatically if We PONDER on what DIVINE knowledge says to us.
Mr sri sri sri
We all know that your work/service doesn’t come free free free
It’s not a Nobel Prize offer Mr sri sri sri we all know that, at the most, it might have been just a nomination for the prize, which are in hundreds and this information is for you for free free free
He is the no. one duplicate & feku. any one shake him well all his originality will come out. No doubt one day will be soon.
Master Ravi Jeeee First I Thought would have our Great Leader Master Scorer C T Ravi jeee he is right person to award Nobel Peace award. any way Sri / Siri says he was rejected and against to Ms Malala's selection, you all surely know very well, Malala totally un fit to award it but discriminated fools around the world chosen not Maste Narendra Modi selected Ms Malala because you all fools of this criminal minded world knows against of a group or de polarise the entire group. Sri Sri is good to magic man in this world making beautiful woman Fools.
Jai Hoo Narendra Modi.
They gave noble prize for Obama, for what???....I did not find any reason for it....Malala is an inspiration and hope for millions of underprivileged girls around the world...
Really... these awards should be given to Narendra Modi, Mohan Bhagwat, for their rolE to implement successfully Acche din in the country, if this award would have been given to Ravishankar could be better also...Now all are silent this fellow started Barking
Malala Yousafzai has done nothing to deserve Nobel Peace Prize
why did you congratulate #Malala two years ago if you don't think she deserved the @NobelPrize?
WHO CARES FOR U SRI SRI SRI ,
BEC U RAISED THE SLOGAN PAKISTAN ZINDABAD PLEASE GO TO PAKISTAN U HAVE NO RIGHT TO STAY HERE ANYMORE ....
I agree with him. I love Malal for her bravery, but when it comes to Nobel prize what was her contribution?
100% i Agree With Shri Shri Ravi Shanker....
After being shot in the head.. she is still fighting for the rights of girls and children.. you say that she is not deserving one.. then who deserves more??
Shri Shri Ravishankar please stop your non-sense,
This swamiji dont have any work simply putting nose to everything. if this swamiji dont want any award let him sit at ashrama, there is no rule to follow him,
Ravi shankar received padmavibhushana this year,
There is no Medicine for JEALOUSY. Dont waste your precious time try to learn about ISALM. And be prepared for your Future.
Dear Sri,
First pay the Pending TAX to the Govt then give the lecture.You did right thing of giving back the Nobel prize as you your self know that you really dont deserve.
He is a Man with Two Faces.
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