Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
who cares? go to hell
Media made her popular. No valve for this award. I strongly support raviji for this.
I wish that in your next birth you born as a girl in a backward country like Pakistan or Afghanistan , and if then you are able to raise your voice after being shot at and then if you still stay strong and become an inspiration to millions and the word then and only then would you deserve the respect that your are seeking so desperately.
Malala was also a western drama.... More people deserve to be honoured..... But why shriji just opposed malala only..... Shows comunal mentality clearly
I agree with Ravishankarji.
I agree with Ravishankar ji.
Bro Mohammad, #2
There is medicine for JEALOUSY, HATE, CRIME, EVIL habits... But the person should take the change to change himself.
Let the Jealous person read the biography of Prophet Muhammad Pbuh. and also let him read the QURAN which is the Guidance for humanity and how to live life according to the law of God. JEALOUSY will run away automatically if We PONDER on what DIVINE knowledge says to us.
Mr sri sri sri
We all know that your work/service doesn’t come free free free
It’s not a Nobel Prize offer Mr sri sri sri we all know that, at the most, it might have been just a nomination for the prize, which are in hundreds and this information is for you for free free free
He is the no. one duplicate & feku. any one shake him well all his originality will come out. No doubt one day will be soon.
Master Ravi Jeeee First I Thought would have our Great Leader Master Scorer C T Ravi jeee he is right person to award Nobel Peace award. any way Sri / Siri says he was rejected and against to Ms Malala's selection, you all surely know very well, Malala totally un fit to award it but discriminated fools around the world chosen not Maste Narendra Modi selected Ms Malala because you all fools of this criminal minded world knows against of a group or de polarise the entire group. Sri Sri is good to magic man in this world making beautiful woman Fools.
Jai Hoo Narendra Modi.
They gave noble prize for Obama, for what???....I did not find any reason for it....Malala is an inspiration and hope for millions of underprivileged girls around the world...
Really... these awards should be given to Narendra Modi, Mohan Bhagwat, for their rolE to implement successfully Acche din in the country, if this award would have been given to Ravishankar could be better also...Now all are silent this fellow started Barking
Malala Yousafzai has done nothing to deserve Nobel Peace Prize
why did you congratulate #Malala two years ago if you don't think she deserved the @NobelPrize?
WHO CARES FOR U SRI SRI SRI ,
BEC U RAISED THE SLOGAN PAKISTAN ZINDABAD PLEASE GO TO PAKISTAN U HAVE NO RIGHT TO STAY HERE ANYMORE ....
I agree with him. I love Malal for her bravery, but when it comes to Nobel prize what was her contribution?
100% i Agree With Shri Shri Ravi Shanker....
After being shot in the head.. she is still fighting for the rights of girls and children.. you say that she is not deserving one.. then who deserves more??
Shri Shri Ravishankar please stop your non-sense,
This swamiji dont have any work simply putting nose to everything. if this swamiji dont want any award let him sit at ashrama, there is no rule to follow him,
Ravi shankar received padmavibhushana this year,
There is no Medicine for JEALOUSY. Dont waste your precious time try to learn about ISALM. And be prepared for your Future.
Dear Sri,
First pay the Pending TAX to the Govt then give the lecture.You did right thing of giving back the Nobel prize as you your self know that you really dont deserve.
He is a Man with Two Faces.
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