Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
.jpg)
.jpg)
.jpg)
.jpg)
Comments
If india gives him same punishment then assume that india is developed, in india criminals are given more respect than the victims.
Insane person. why dont you give him similar punishment....
Leave Bihar Campaign :)
Is controlling criminals important or fighting against Modi important? Nitish and KC Tyagi, please tell us
Shameless act from a political goonda. BTW had it been a BJP politician's son, CD would have had BJP in the headline. No I am not condoning the act if it was a BJP politician's son involved, I am just talking about how biased this channel is.
if the leader in the SUV was a BJP leader, your headline would have screamed the word BJP. Bajrangi RSS etc!
That politician's son is going to be get caught and will soon be released without facing any punishment.
that's how it happens in India!!!
in case of BJP politician, headline would have been ' BJP politician shoots 19 year old boy'. Since crime is committed by a non BJP politician, it only says politician in hearing.
This how the journalists manipulate the news.
Biharis Deserves... who voted corrupt Goonda Rajya
CM Nithish Kumar is in Kerala, he want the Kerala to be made same like Bihar.
Nitish Kumar is busy trying to cobble up a coalition in his desperate attempt to become the PM of this country. Meanwhile, the state is ruled by Lalu and his sons. So the jungle raj continues in Bihar.
its time to make bihar, up, wb ,delhi and kerala as independent nations. kick all these aholes from rest of india, let them solve their civility issue themselves.
gutter people
THERE IS TOTAL JUNGLE RAJ PREVAILING IN BIHAR SINCE LAST 25 YEARS DURING RJD- JD(U) MISRULE. NITISH KUMAR IS RUNNING GOVT WITH HELP OF CORRUPT MEDIAS WHO ARE GETTING HUGE MONEY I.E. HUNDREDS OF CRORES PER ANNUM FROM JD(U) GOVT FOR FLASHING ROSY PICTURE OF CORRUPT AND WORST NITISH GOVT. LALOO HAS RETURNED REIGN OF TERROR IN STATE WHERE HIS COMMUNITY IS INDULGED IN MASS ANTI-NATIONAL ACTIVITIES LIKE NAXALISM, MURDERS, DACOITIES, KIDNAPPING ETC. THIS IS BEYOND CAPACITY OF CM TO CONTROL IT. SO PEOPLE OF BIHAR IS BOUND TO SUFFER FOR ELECTING CORRUPT AND WORST PERFORMING GOVT WHEN THERE WILL BE NO PEACE AND PROSPERITY.
Add new comment