Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
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Hats off Ranjan you are great
Amazing...
I'm glad udupi is 2nd congratulations everyone
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Super Ranjan.
All the Best for your Bright Future.
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God Bless u.. hats off to u and your parents
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Proud to hear that Our School student ranks first
Congrats, very very good, keep it Up, and keep going,
All the Very best
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rajan good luckk.
god bless you
Congrats Ranjan all the best for bright future hats off
congrats Ranjan, God bless you
Congratulations!
Mr. B S Ranjan ......Really great achievement from rural area
Karnataka State government should be proud to encourage for future studies ........
Hats off to him..... i am really proud to wonderful result....!
Mr Ranjan
Great Achievement in your life.. hats off to your parents making you as born for saraswathi puthra.
Don't worry guys who have failed..Chill !! Supplementary is there. Don''t listen to outside people or ur parents, relative's scoldings. Remember, only u know your capacity and u r the one who should rule ur life. Read well and get passed in supplementary exam. ALL THE BEST!!!
ranjan congo
bt dont be a book worm please go check out what world is...
1st rank raju movie is dedicated to u :P
Congrats bro next u must think who are n show I'm to the world what u r what u capable of
Congrats bro next u must think who are n show I'm to the world what u r what u capable of
Ask him to get a life. There is more to life than just scoring marks.
Congrats Ranjan,
You set an example for the next batch.
Son of a proud parents.
Hope question papers were not leaked.....need to check...recently we heard a lot of it....
Evaluator not checked properly? Was in angry mood it seems
What type of person he is? I am studying 10th std and i have just passed. my parents are scolding me because of ranjan
Ranjan The next rajani kanth of Bhadravathi.
nothing is impossible
What a perfect score! Directly copied from text book?
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Wow...
Congrats RAJAN.
May god bless u. And achieve urs DREAMS true...
CONGRATULATIONS TO S.RANJAN FOR ACHIEVING 1ST RANK IN SSLC AND SCORING 625/625
I think if this ranjan joins cricket he will keep hitting only sixes for every ball while batting and taking wickets for every ball while bowling. the perfect man..
Thanks to one of my friend Ranjan S. SSLC Results 625out of 625 100% Best Student Of The Year 2015.16
Congratulations Ranjan s
Congrats Rajan... May Allah Bless U .......
Congratulations Ranjan For Scoring 625 Out Of 625 In SSLC Exam smile emoticon
And
2 Min Of Silence For His Neighbors And Relatives
After a long time Bhadravathi Town, Shimoga(district) made a name for good reason....
Sslc 2016 topper Ranjan. S, FROM BHADRAVATHI... Congrats n all the best for student..... Congrats for his family.. Too..
Ranjan S from Badravathi scored
625/625 in SSLC,
Avn inda avn friends ella avr avr manel baiskobeku
Congratulations Ranjan. God bless you
625/625 in SSLC exam... Wow!!!
All the best
Congrats Ranjan. You have a bright future
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