Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
BABA's everywhere ,
better call kamesh baba...
waiting for kamdev baba.....
LOL he must be a stud, this kind of libodo at this age.haha.
power of ayurvedic medicines
NITHYANANDA
SARAWATI
ASARAM BAPU
NARAYAN SAI
SAI BABA
kRIPALU MAHARAJ
iCHADARI BABA
PREMANANDA
its like every month ONE SWAMI is caught for sexual activities..
ALL above big Swamis caught in this act... When will U guys WAKE up... Hindus need to understand and not fall trap to anybody...
JUst depend on GOD. To depend on GOD only, U need to learn WHO is GOD... IF U are HONEST, the GOD who created U & ME & all that EXISTS will GUIDE YOU...
STOP worry about your life with all the RAHU KALAAS and other KALASS its a game played with the one who is far from the TRUE CREATOR... When U recognize the TRUE CREATOR ... U will understand this JOYTHIS Deception like \this day is not good or that\"
STOP fearing... and LEARN who is TRUE GOD."
Idol worship is wrong and the people who run it will never say to YOU guys cos its a money making tool to fool those who doesnt look \WHO is their CREATOR\"
Unless U search for YOUR CREATOR of YOU and all that Exists... We all fall to such a way of deception in worship which make the creation like STONES as YOUR GOD or REACHING GOD (which seems that we are not using our god given intellect.)
The CREATOR says PONDER on ME ... He will Guide us ..But If we rely on IDOLs and other created objects as Gods then our Intellect is ZERO. NOTHING
God says HUMANs are Intellect than any of his CREATION, if we USE our Intellect... to HONESTLY look for HIM. He will Guide us. even if you are in deep jungle looking for HIM.
But people believe what is said and they doesnt use their intellect. which is pushing them FAR from the TRUE CREATOR.
Recognize YOUR lord and WORSHIP the CREATOR and not his CREATION... U will not fall to such pornist as your SWAMI. its not first ... U check your self... (NA TASYA PRATIMA ASTI) There is no image of God ... PONDER Y are U asking with the ImAGE which is LIFELESS>>> not even move hands and heads like us."
Dear Brothers,
Please learn from these endless incidents.
Hindu community is responsible for these incidences not only the Babas.
This is the consequences of Not allowing the priests to get marry.
the same thing happens with Christian churches.
Allow the priests to get married. As they would have families, they can understand the problem of worshippers, public
Otherwise you have to face the unfortunate consequences with our own sisters.
May God Guide
BOLO BABA PARAMANAND KI...
Now many might be dreaming to became SWAMI at-least once in life time to have free fun and enjoyment with support and protection of RSS/BJP goondas and politicians
LOL..!! The continuous news of HindusSanghis involved in rapes, molestation etc. and in return the reward to set them free, one can simply say- Bharat Mata ki Jai!
LOL>>>We are not saying ALL HINDUS ARE RAPISTS. BUT ALL RAPISITS ARE HINUDS.
Doesn't it sound similar to Terrorist/Muslim etc.
Parmanand ji Maharaj: We are all fortunate to have Narendra Modi and Baba Ramdev with us.
Baba Ramdev is out of depth now. My sincere advice with Swami Parmanand jee is do Dhyan for sometime to regain balance.
Baba Hari Das gave me the name \Parmanand\". I think it was a great joke because everyone started calling me \"Parmasean\"."
Seriously i dont know, who make them famous, why people go there..
Baba Parmanand is a \stud\". Literally Was sexually exploiting infertile women to.. A feat at his age."
Just look at sanskaari, oops I mean, tharki Baba Parmanand's age. But then I am probably being ageist!
There goes another Fake Godman.
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