Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Indian Security Officials should soon bring him to India ....in case uski phatti padi hai. bring him hang him to death and then set an example that whoever wants to practice sharia, and loves writing fatwas.....justifies light beating, sex slavery ....and and justifies terrorism..will not live any more on this planet.
Modi, Vajpeyee & Advani inspired several karsevaks to go for suicide mission to demolish Babri Masjid why not prosecute them?
Smrithi irani inspired Rohit vemula to do suicide why is she roaming free?
Thakre inspired several Shiv sena to kill Muslims in Bombay why they are not banned yet?
The attack on zakir bhai were preplanned by idol worshipper and darghah guys. There is no difference between this group.
When Media publishing the false story on Zakir Bhai, These assholes were enjoying most. Because of Zakir Bhai people were moving from darghah committee to right path.
Dargha Worshippers more dangerous than chaddi guys. Zakir Bhai indirectly forcing them to close their dargha shop.
Indian media belongs to the follower of fake god. Nothing wrong with the publishing false story, because they are born to spread false and poisonous in the peoples mind.
Zakir Naik has become more famous than before. Most of Non-muslims watched his video and very soon they will accept Islam, insha allah.
Sometime negative mind helps to spread Islam.Masha Allah
Dear Viren,
Mr.Gooswami asking every ones passport in is interviews who counter his questions. Goverment took passport from Mr. Mallya what happened? Any Benefit? They could not touch him. Also he is enjoying in UK. Why gooswami is not activating hastag for this? Why this Gooswami didn't ask govt to take passport from Mr.ved prakash whom all the media shown enjoying with Hafiz saeed? Why our PM attendeded function of the Pakistam PM suddenly when they are sponsoring the terrorism in India? Why Gooswami didn't ask explanation? Why there is no Hastaq#? Why he didn't ask passport of Maharastra minster Khadse who is having link with Dawood? Can you answer? This shows how the media is working? This exposes Gooswami.
Viren Kotian,, Arnab Goo ( human shit ) Sami has to born ten times to face Dr Zakir Naik....This goo sami could not face Raj Thackery properly..... He is fit to shout like barking dogs in front of chutiya public....
Mr.Kothian, truth is truth..no one can defeat Dr Zakir Naik, he never supported voilence...at last true muslim always support peace, development and patriotism etc. ALLAH is great he helps everyone...In Shaa ALLAH
If Indian media wants to call all innocent Muslims as terrorist, I proud to call myself as Terrorist.
Now we gottu know why Indian media was kicked out of Nepal
Viren, Arnab like you, he studied in like your RSS school,The hero Jakir Shab will meet the stupid media which born from RSS dont worry.he will not be of afraid any one expect allah. time is there study well islam you can find out who is supporting terrorist, other way your end is also suicide like yesterday \ONE OF THE FALTU LEADER HINDU JAGARANA VEDIKE\""
Viren Kotian... Ha Haa
Barthare... swalpa nith nodu...
Surely in-Shaa Allah , he will come ... Whatever deception the cheddi media is playing will be exposed...
The Anchors are just after TRP and they enjoy Audience without INTELLECT jus like you and they FOOL U to get more hatred and they enjoy their rating. it will also be Temporary enjoyment ... time will show you guys on your deceptions... which will be exposed.
Viren Kotian .....Nana... maga ninna hane baraha ishte kano
Orator anthe Orator... media munde barakke dhairya illa. am waiting for his face of with nationalist journalist like Arnab who will turn his peace into piece piece kabab.
All sincere & honest people will stand with Dr Zakir Naik irrespective of any religion they belong to. People must condemn and take stringest action against all Indian medias for maligning innocent people's name and fame to meet their agendas. Media is one of the main reason for increase of terrorist attacks. True muslim will never ever suport any form of terrorism as it is completely against Islam. Any terrorist who is involved in any kind of terror activities should be given capital punishment to have peace in the society.
Whatever Power, Wealth, Strength, manpower the enemies USE .... it is nothing in the sight of the CREATOR who created all that exists... (Insha ALLAH - God willing) ALLAH will give ZAKIR, a Victory over this DECEPTION of Indian MEDIA... (Cut past, display information)
Zakir naik is preaching the CREATOR's message to the masses who have fallen into darkness by worshiping idols and other man made objects... He asks the people to think and ponder on what he says...
The public should use their intellect honestly to PONDER on it... Life is not just a play... The CREATOR wants us to recognize his CREATION and ZAKIR naik is enlightening it to the masses with his research and proofs... which is mentioned in the QURAN... A guidance to MANKIND not just MUSLIMS...
THINK, PONDER, RESEARCH before U JUDGE.
indian media is behind rating news channels,
they wil sacrifice anyone for their benefits,
how they created the fake video for kannayya, their need to issue a strict action against the media.
one who do this type of things
Action against Dr. Zakir Naik is nothing else but, a conspiracy by RSS. Because of his popularity, the ability to convince people about misconceptions etc., People change their faith for better. Some openly and some in their minds.
Only this is pricking those who are so called protectors of religion.
They just want to nail him on the pretext of terrorism, conversion or black money laundering etc., Anything.
Add new comment