
Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
Masha Allah
Congratulatuions Sister Fathima all the very best for your future.
Mabrook Fathima Keep it up
Mash Allah , Great Job Done By Fathima and one of the toughest Job on earth is Indian CA, Great Fathima you made Muslim Community Proud .
Masha Allaha,,, Good Achivement.. keep it up.. sis.
I think he is talking about His own Party.
KESARU = RSS, KAMALA = BJP
Great achievements fathima hamza congratulations, let fulfill your future studying dream Masha allah.
Sudhar Javo Naren. Dont waste your valuable life. Be clean minded and clean hearted. Pray for your right guidance from Almighty God.
Ma Sha Allah Sister.. May Allah bless you in all your future steps..
Frustated person is disliking all comments. :D Sudhaar jaao yaar abhi bhi bahuth waqt hey
Congratulations fatima .may Allah bless you in good health and knowledge
kesarinalli kamala...
Masha Allah alf mabrook. Excellent performance.keep it up
Fathima ,you made your parents ,family and our community proud.
you made us BWF very proud, and myself and on behalf of BWF congratulations for your bright future. Let All your hopes and dreams be fulfilled
Masha Allha.. congratulations..
ALHAMDULILLAH. ALF MABROOK AND CONGRATULATIONS TO MS.FATHIMA HAMZA, & HER PARENTS MR.HAMZA ABDUL KHADER & MRS.ZAINAB MUMTAZ & THE WHOLE FAMILY., WHO ARE CLOSELY KNOWN TO ME AND MY FAMILY. IT IS A VERY GLAD NEWS TO HERE ABOUT THIS GREAT ACHIEVEMENT OF PASSING OUT HER CA EXAM IN FIRST ATTEMPT, MASHA ALLAH. IT IS CLEARLY EVIDENT HERE ABOUT HER DEDICATION, COMMITTMENT, HARDWORK & FOCUS ON THE SUBJECT, WHICH GAVE HER SUCCESSFUL RESULT. OFCOURSE, PROPER GUIDANCE AND UPBRINGING BY HER PARENTS. MAY ALMIGHTY ALLAH BLESS HER & HER PARENTS & FAMILY WITH HIS MERCIFUL AND BOUNTIFUL BLESSINGS AND ALSO A SUCCESSFUL PROFESSIONAL AND PERSONAL FUTURE FOR HER, AAMEEN.
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