Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
First of all Arabic classes not necessary in India.
Secondly rowdism in school is not permitted
No one can take law into their hands and no moral policing required
Wa marl maare.....Saudi, dubai hindulu Arabi patherveru...akulu pura terrerista.......!!!???
Arabic is the universal language,in middle east and in African countries this is the language of all faith of people. By learning Arabic one can gain more knowledge and understanding. Thousands of our co-citizens are employed in gulf countries are very much sure that the knowing of Arabic language is the plus point for their earnings there. Which make our countries economy stable.
Narrow mind thinking is not at all good for any civilized society.
'???? ?????? ?????? ???'??? ? ?????????????? ???????????? ???????? ??????????.
This Koppa needs to be admitted to a mental hospital. He is not normal. Christians convert; Muslims are terrorists and Dalits are beef eaters and beef is more important than humans. By repeating lies, lies do not become truths. Send the entire gang of BJP, RSS, VHP, BD and Rama Sene to Andamans. They need to be exiled for peace in Mangalore
A Hidden camera was witnessed SRS President asking money to do the bundh and unrest. Any one remembers????
so these people are not dharma rakshakas they are spoiling Hindu as well as Ram's name.
RAAM KA NAAM BADNAAM NA KARO
These SRS... BD...boys are inspired by RSS anti national policies... even I feel these lower caste people are victim of upper caste conspiracy ... This is the time for everyone to fight back.. Muslim Christian Sick Jain Budh Dalit Jat Yadav Patel Bunt Billav all community should unite together to teach a lesson to RSS goons to save our beloved country..Jai Hind
They are in one way helping Muslims to wake up... Very good thank you SRS ...
The Ignorant in the knowledge of God will do such cheap activities... They will alwz complain about others and will not be satisfied until they learn who is the God who is worthy of WORSHIP ... Na Tasya Pratima Asti...(There is no image of God) ... Look for the God which has no image... Learning ARABIC will HELP U to find that if you dont UNdERSTAND ... NA TASYA PRATIMA ASTI.
E bele dantina pudarilu nana kuda Mangaloreda shanthi haal malpere barondulla.. Maatha public serd e pudarileg buddi kalpaod.. I request our Govt to ban such terrorist organisations to maintain communal harmony. LIVE AND LET OTHERS TO LIVE IN PEACE.
I request these organisations that atleast go through the Islamic teachings once in your life.. Atleast once try to understand teaching of our beloved Prophet (Peace be upon him), then I'm sure you wont trouble people like this..
Request to karnataka govt to BAN THESE SRS BAST***S immediately , they are goondas spoiling education . Rascals dont have brains saying arabic langauge will produce ISIS, stupid comments, Now they have done crime and are against law entering without permission thinking their grandfathers school .
Dear First let Hindu united. then we can think of Christians. Still dalit can not sit with brahmin, so how you are thinking with Christians?
Sr Rama Sena itself is the terrorist party, how come they are going to create problem for Muslims....government should close this communal and terrorist outfit very soon...
Kudlites should kick the ass of these goons.....our coastal Karnataka developments are ruined because of these cowards...
Why you people are not fighting to make Sanskrit a compulsory language?. I feel it should be done so that everyone should learn the Holy Vedas. do you know that Gayathri Manthra in the arabic version is the first chapter of the Quran
Gayathri Manthra : OM BhurBhuva Swaha
Tatsavitur Varenyam
Bhargo devasya
Dheemahi Dhiyo Yonaha
Prachodayat
Meaning: we meditate on the Glory of the Creator who has created the universe who is worthy of worship who is embodiment of knowledge and light who is the remover of sin and ignorance May He open our hearts and May He guide us
Al Fathiha First chapter :
In the name of the Lord most merciful most beneficent
Praise be to the Lord of the universe Most merciful most Beneficent
Master of the day of judgement
To you alone we worship and to you alone we ask for help
Guide us to the straight path
The path of those whom you have blessed and not the path of those on whom your anger has fallen and not those who have gone astray
Marler hahahaha
Crazy guys. Really funny. Go ahead, say something more interesting and provide us some good entertainment. Thoo nim janmakkishtu.
One fellow next to Sri Rama Sene state president has beard like ISIS terrorist :p Let him grow Tulu script and Ramayana instead of beard :p
I agree with Bhaira. What's the necessity of fighting with Christians, who are also victims of Islamic terrorism. Hindus and Christians should unitedly fight terror community.
This Sri Rama Sena is a curse. Doing all unnecessary things. This group is actually funded by Saudi Arabia. They want to curb true Hindutva groups such as Bajrang Dal and Vishwa Hindu Parishad.
Jobless goons, please arrange them basic education.
uneducated group of people.
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