Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Cows need Z+ Security.....
Buffalo's will be worshipped on father's day.....ha ha.....
Can cow god mate on street? Please build Goshaalays before making Sauchaalay......other cow Vidhya balan......ha ha
Mr Pumpwell,,,,,Pls go to Bhatkal Police station, and find out ..who placed the Meat bag in the Nagabana recently..... All criminals.... They themselves do all kinds of anti social acts and blame the other community members...
All these RSS supported goonda gangs are worried of PM's statement. In the name of Gow rakshak they used to make
a very good money. They themselves used to transport the cow and sell the cow. They used to get the haftha from each truck or van who transports cow. Now they worried about their business.
This sharan is doing a lots of money in the name of \hindusm\". These are the real anti hindus. They are spoiling good religion name for their benefit. First of all intelligent department has to check these goons leaders , from where they get huge money and vehicle for their illegal operations."
Let first chaddi Indian army protect our Kashmir, later they are welcome to save your so called \GO MATHA\"."
I really dont understand why GOD need protection that too an ARMY.Being a GOD why can not he save himself.Then how can a GOD protect his beliver's like Sharan.
i thank D Souza but he is unaware that even in HIndu authentic scriptures eating cow meat is holy not an offense
these days criminals are heroes of the nation , definition of nationalist has been changed to RSS , HA HA HA
In Islam drinikg alchohol and selling is prohibited equally ,why you Govt export it without any cowraskshak firewall and restrict inside India , dont you think is a joke , its a created job to kill with licence the humans to save animal , this must be stopped
Pumpwell is partner with Somnath in beef exports ... May be he is losing his profit... but everything will be EXPOSED in near future.
mr sharan quickly go and break the leg of those bjp leaders who export your so called gou matha meat
Dear Sharan Bhai,
Also write him to stop exporting beef to worldwide....
Do you think that government of India exporting beef without killing the cows, in such case it is more painful to Gomaatha, Please don't be stupid stop making drama in the name of cow...
In foreign countries every hypermarket and supermarkets selling Indian beef..from where these beef coming could you ask Mr. Modi about it and to order for a inquiry on it....or let him announce that flesh of Gomaatha only for export not for self use..
If you need more information... we will start a photo campaign of the Indian beef counters in different countries of the world...
We need soldiers to protect cow meat export from various airports and seaports.....
I think SHARAN PUMPwell is ignorant of his own scriptures...
The Aryans of the Rig Veda did KILL Cows for purposes of food and ate beef in abundantly clear from Rig Veda itself. In RV (X86.14) Indra says : They COOK for one 15 plus twenty OXEN.
The RV (X91.14) says that for AGNI were sacrificed horses, bulls, oxen, BARREN COWS and rams. From Rig Veda (X.72.6) It appears that the COW was killed with a Sword or AXE.
He is also ignorant of the indian law too..
How can people follow this IGNORANT & Dig their own hell to themselves as well as their families (Just lyk NAMO leader who was on the run and now behind bars without any bail.. He may getaway but his family is suffering also the family of the victims are suffering. How come these intelligent people does not recognize the evil in this?????????
Mr. sharan,
DO you agree law and order is equal for all. Even if you belongs to rowdy dal or a common man, who gave you permission to assault or humiliate someone in the name of cow.. Be human first then be a rakshak to humans first other animals comes in later stage. Think like a man not like animal.
Dont make your own rules. be cool man..
who are u to protect the cow and take law in your hand
police will take care, why u people behave like goondaas in mangalore karnataka
if cow is holy ... then it is only for ur hindhu religion not applicable for others
need to protect our country and women from rapists then go for special cow , u request to bring the army to karnataka for saving cow.. u r good joker of mangalore
Dear Brother Sharan,
Cows as you were described as 'GOD' need food not the ARMY. Please visit north India and see how your GODS Been treated. Dear Sharan please send some food stuffs to Rajasthan so that we can save your GODS.
Let's stop consuming the cheap Indian exported cow meat
also reminded the PM of an existing provision in section 40 of CrPC that empowers citizens to arrest those who commit cognizable offences.
So Mangaloreans have the Liberty to Arrest Mr Pumpwell for Attacking Muslims and committing many offences in Past as per his crpc40 section?
Viren.. good to see you against Modi...ha ha..
Sharan ....will this letter reach the pm...?
Since govt. has failed to protect minorities from RSS terrorism due to shortage of police force in the state/country then according to Pimpwell logic Muslims should form Minority Army to protect people from RSS terrorism.
He said, It's holy animal. Can some one elaborate how it is HOLY????
Mr pump well if you feel cow is God then better make a round to panambur or baikampady area and see how cows are lying on the road. With food ,
I request all muslims to stop eating beef. Big full stop. We can survive in other ways.
But if we do it..
Will the so called cow protectors promise us they will stop this violence and mess.?
Will the govt stop exporting cow meat?
Will they agree that they will not being another animal as holy god after this?
Lets finish it totally in a decent wAy.
I am in gulf, the indian beef is on cheap offer price now, but still i dont buy it. Its my way of protest against indian beef exporters and govt. any indian meat i dont buy.
Viren Kotian, Udupi,
You need to protect? Do you have any idea about those protected cows in Rajastan and Gujrat? Cows are dying there without food, dead bodies are stinking there and your Gau protectors are not to be seen taking care of them.
Tell your pumpwell to send his Dal to those place to clean up the mess.
A day will come when all these Bajrangi/Hindutva street fighters will teach a lesson to their own masters. That will be the end of RSS.
Good move by Sharan Pumpwell. Why we need to protect? let the centre send Army and shoot down cattle transporters. Anti nationals will start protesting. Let the Army curb the protesters too just like they did in Kashmir.
As per ICRA, Indian Buffalo meat(read as Beef) exports from India to reach to Rs.40,000/- crores in five years reported Business Standard newspaper. PM Modi has to look after the interests of exporters mostly upper caste Hindus and Jains.
Wait a minute....1st of all which law says not to kill the cow...Karnataka govt. Or central govt. Never banned the cow slaughter...... If the law is from ur religious book then it only apply to those who believe in it.... Not us........don't bark anything in media.......youngsters r watching u
First let them protect our women from rapist, law also don't permit to rape or take law in your hand, then what law are you talking about.if you are really worried about the law then allow the police to their work instead of you guys taking law in hand and torturing the innocent.
First let them protect our women from rapist, law also don't permit to rape or take law in your hand, then what law are you talking about. if you are really worried about the law then allow the police to their work instead of you guys taking law in hand and torturing the innocent.
Can any one explain the income of Sharan Pumpwel? what is his monthly income? what is his business? How he earn money?
Eligible for next PM post.
Add new comment