Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Only apology from Modi? No need of resignation from PM post?
dear gau rakshaks,
did you know india is top exporters of cow meat to worldwide.?
you ignored to stop such big slaughtering of cows in mass by this present BJP govt. what are you now demanding from the PM to reverse a statement. come on first try dealing to stop export of such large scale slaughtering. the petty things of handful number of cow slaughtering will stop automatically.
what a Joke.well he will Apologize once he finishes his WORLD TOUR.Till then keep going your Dharana.
Deception - back fired.
BJP is the main source of supporting the cheddis.
Your plans are weakening YOU and those who play with the rules of God will face such humiliation through your own evil plans.
In few days their own hindu brothers will be attacked... dalits r already under attack... now rest of the hindus too will be attacked by the mindless cheddis?
Honest hindus should recognise this and voice out against the cheddis who is creating unrest in the society.
Ha ha.....nice naatak......
I said before two years in some comment ....when some fools kept chanting modi modi modi.....one day the same people will trash him...it's seen now...thank God.....dear fools....nation cannot run from imagination of a person named Modi.......reality and results are formed by teamwork......praise the party not the person....
Ha ha.....nice naatak......
I said before two years in some comment ....when some fools kept chanting modi modi modi.....one day the same people will trash him...it's seen now...thank God.....dear fools....nation cannot run from imagination of a person named Modi.......reality and results are formed by teamwork......praise the party not the person....
Bure Din for Gow Bhakshaks.. Hamari billi hame miyaau miyaau
Do not rest till you get an apology from the FEKU ......Good luck
Cow smugglers, shut up!
Dear Our Gau Rakshak Brothers
First of all prove true religiously and scientifically do you say slogans to protect cows and not other animals.
A true religion always goes with science, it does not clash with science. In vedas, you can see Hindu Rshis have eaten and sacrificed cows, cattle.
If you have evidence against your claim, bring to the public and you will have support of not only all Indians and also you will have worldwide support. What version of Hinduism are you following.
Cows in India are less than 10% of cows in the whole world.
If you are truthful with your claims, prove the whole world that your claim of go rakshan is correct.
If you can prove, you will have reward from the God and also appreciation by the whole world.
Imposing and Bringing blind faith on others is your atrocity to others. You are indirectly forcing others to follow your blind faith, which is bad.
Simply if you don't want to eat beef, it is upto you,
Others are eating their cow. Not your cow.
Don't force others to follow you and stop their food.
Our fair Hindu brothers and sisters should raise concerns and stop their illiterate so called flag carriers of Hindu religion.
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