Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Kotiaan brothers did not see the carrot saffron shakes video of aseemanada and Nithyananda rapes....ha ha...he loves Arab porn...like all sangheez even watch in Parliament....
Piece loving nation ..haha. ..I also saw the video where Arab milk shakes raping indian women maids from Hyderabad ..
Dear Satya Vishwas...
U are right but what We muslims need to Present the TRUE message of ISLAM to the public as well as the cheddis .. cos they are carrying in their mind the ISLAM which is taught by the Cheddis.. which is dumping them deep into darkness (hate, jealousy, crime, looting, lies and etc) as well as the society.
So we should educate whatever way to spread the real msg of ISLAM to the cheddis as well as the non muslims ...
When we present the true message atleast few may reflect who are honest.. in their hearts. ALLAH guides those who are honest in looking for God.
Why CD readers bother about this Phycho person;(Phycho Viren) this man must be admitted Kankanady hospital for his brain wash in Vande dot CLOREX muthram.
dear all CD readers : please do not react , or comment to viren kotian just neglect him,BECAUSE HE IS DEPLOYED by RSS to ignite and provoke minorities, so if we react to his inhumane comments he and his dirty mind followers enjoy it.And they are successful in their mission, and also he get highlighted , so why to give him unnecessary (un) popularity.
REMEMBER THAT IF YOU THROW A STONE AT LOOSE SHIT (VIREN) IT SPREADS ALL OVER .
so lets not waste our valuable time by arguing with the inhuman viren.
Viren Kotian , seeing your comments i understand that a deluded understanding is giving such a buncombe, please understand such swaggering appears unarmed for a rational discussion.
kindly refrain
Vande matram means cheddis bow down to the mother land...
What islam says
ALLAH is the lord of all that exists, U me and all that is in between the earth and the skies..
We Muslims bow down to ALLAH alone and nothing else , Even not to our respected prophets or our mother who gave birth to us...
We love our prophets,
We love our mother
We love our mother land
but we will never worship our mother land...
ALLAH created us and We bow down to him alone.. Please dont ask me to bow down to the motherland which is also a creation of ALLAH...
ALLAH forgives every sin with true repentance but associating partners with him is the biggest SIN... which is a way to hell and Please dont drag us Muslims to that destination... Sorry I believe ALLAH as my lord, Muhammad pbuh and all the prophets as my messenger and Islam as my religion....
Please VIREN when U worship the mother land, U actually denying the TRUE GOD ... I request U to look who is our CREATOR which VEDAS also mentions \NA TASYA PRATIMA ASTI\" there is no image of GOD...
IF you are honest in looking for the CREATOR , God will Guide U ... Atleast make some effort to look for the creator of all that exists.. Dont just worship the man made creations and animals and live a life unaware.. QURAN challenges mankind to bring a book like it... Please go thru it."
No one can become patriot just saying vande matram, this is crazy....we Muslims cannot do that...its against our religion...but in fact we will fight for our country without any hesitation.....and save country from our enemies.....
Hello joker Viren......a lot of bharat maa ki jai sons are also living happily with their family's in Muslim countries and they respect and are thankful to those people. Some goons like you will let Islamic nations kick them out of there.......you sick-minded will let people hate each other...saffron pillas....why don't modi offer job and respect to the people who say jai jai and are still working in Islamic nations.......u don't belong to a democratic nation.......go to your country Nepal....ha haa
Viren Kotian, how could you say, the person who doesn't sing Vande Mataram is not be Indian!!!
You must know its not our National Anthem and its an individual personal choice.
I don't understand why CD post such nonsense Viren Kotian comments!!
Viren, I think you don't have any knowledge of our Indian constitution!!
Bharat Mata har ek Hindustani ki hai, aur Akbar ek hindustani hai, apne desh se madad maang raha hai, samajh is baat ko. and
don't ever bring communal things in humanity!!!
Mr. Kotian why so much hatred on muslim relegion, we are human beings, remember that.. we are indians here we don't treat each other as HINDU's or MUSLIM's.. Try to be peace lover My Dear Friend..
Bharath kisi ke baap ka nahi. The slogan made purely illogic for any religion including hindus which is against the holy scriptures. Will you and your millions of hindu brothers say La ilaha illallah mohammedurrasulullah while entering in arab countries to earn their bread and butter.
Dear viper kotian if u sing vande maataram r u getting 15 lac from your govt? Then why u r singing r u mad?
Viren kotian.
Its haraam to say vande mataram according to vedas. Hindu is not a religion. Arabs gave the word hindu. U should be thankful to arabs.
Rama couldnt save his own wife sita from kidnap. How can he save u.
Ask any pandit. He will runaway from u.
The religion is sanatan dharm. Nowadays nobody knows a single word of it.
Habeebi viren, dont worry we will try to help him out.. If you are not sleeping then try to see the problems of those who sing vande mataram and still not came out of it. I doubt the govt helps them.
Indian govt should help this guy.
Viren - stop talking nonsense ( as usual )
What is Indian embassy doing around.....they got a lot money of expatriates collected during passport renewal time....millions of them...couldn't they use part of it to get this person come out of his ordeal...
You are not ready to sing 'vande mataram' but when you get stranded in a Muslim country you need bharat maatha's hindu govt's help. Funny people.
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