Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
when a human being brutally killed, people are talking based on religion...... shame on you guys...... see his face.... it is the height of the cruelty... may his soul rest in peace
ARUN KUMAR
DUBAI
Idiot YOGESH, don't just say what ever you get into your mind, I work for RSS & MRM, You should know the fact that Ismail nelyamajalu used to visit tirupathi lord balaji for darshan with his family once or twice a year, he also used to conduct jathara(festival) at a temple in sullia, DK, every year. He was a very kind human being more than a muslim & a politician.
A very good husband, father, brother and a friend, I personally know him since 2013.
Please know the facts before you bark.
Naren, you did not explain what is 72.....you are just making bow, bow,..... you are free to take action against any one making hate comments .....
Dear mr SK ,mr true Indian ...police commissioner alla even DIG bekadru complaint kodi ...mr viren ,bopanna and yogesh and including me have the right to comment ..its not a social media like Facebook and twitter to lodge complain ...this is strictly controlled by admin ......cyber cell will also check anti Hindu comments too ..do u think we will keep quiet ...? We also know laws ...how we can sit when our patriotic organisation like sangh is mocked ...so better mind ur business ...better u talk to CD ...being a responsible media they are responsible for posting news which don't instigate ...but they are not doing ....
Naren, singapore ..what is this figure of 72 ... can you explain further ????
True Indian, Mangalore...it is better to report such matters with mangalore police commissioner,Mr chandrashekar....
Frustrated Brothers Naren And Viren.Papa pandu.Day is not far to pay for all your Comments.In sha allah.We give damn to all your Comments.Carry On.
Papa athmakke shaanthi sigali ..mele 72 virgins sigali .........yelli faizhal Bhai kaanistha illa .....banree \ innu illari rajiwoon antha helree \""
Coastal Digest please do not entertain Brother Viren's Such Comment which disturbs the readers or else we will have to complain against him with the Cyber cell.Please take this message seriously.
Death is not a disaster simply a passing from this world onto the next. It should make us reflect and ponder about the purpose of the life and what will become of us after death. Innah ilahi wa inna ilaihi rajihoon Deep condolence insha Allah grant him forgiveness and higher in heavens. Ameen
I have conducted a survey of Friday murders in coastal Karnataka. Especially immediately after or before Muslims special prayers. 99% of such murders are committed by Muslims only.
So Yogesh is making a confession that BJP is behind this murder ?
Shocking incident, he was really a prominent leader of congress. anyways rest in peace.
May his soul rest in peace
whoever made this brutal crime must be punish them in the like same. seriously a inhuman act.
How people can b so cruel? Y can't we lead our four days of life happily. Inna lillahi wa inna ilayhi rajioon.
Innalillahi va inna ilayhi rajivoon
Innalillah
Inna lillahi wa inna elaihi rajiwoon.
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